HP Catalyst Online Workshop > Social Media Basics

Social Media Basics for Educators Made possible by HP’s Office of Sustainability & Social Innovation Rebecca Samantha Otis Adams Photo via Bigstock

Your New PLC

What are we talking about?

What makes up a social media identity?1) Goals2) Audience3) Inspiration4) Voice Photo via Bigstock

First thing’s first. Listen up.

Formulate Questions. Gather Data.

Define your goals. 1. Build Community. Connect our talented and dedicated volunteers with each other. 2. Build Business. Increase brand recognition and site traffic. 3. Build Credibility. Promote intercultural awareness and geographic literacy to foster recognition of expertise in our field.1. Increase visibility of our project beyond the HPCatalyst Network.2. Make connections with other educators to createalliances and share resources.3. Encourage entrepreneurs from around the worldto take part in our project.

Know your audience(s). Photos via BigStock

Apply your goals.

Build your identity through voice.

It’s OK to Eavesdrop. Twitterfall.com #HPcatalyst #Glo ia balE ed d lM#edtech So cia #Ed at d ch #STEM #e #ele g in ar ning n ar le #m Photo via BigStock

Rebecca OtisFounder, LocalizeAustin

What Content? Tell Your Story• What Do I Post? – News – Announcements – Events – Milestones (Give audience a preview or upcoming event to pique interest) – Photos of project (behind-the-scenes) – Video clips (*multimedia is a big plus) – Media coverage – Giveaways – Trivia, Contests, Surveys – News about partners, contributors (people/businesses/organizations like attention)

Content Creation: Reach the World• How do you find/create content that is compelling for your audience? – Search for relevant orgs., groups on FB & ‘Like’

Content Creation: Reach the World• How do you find/create content that is compelling for your audience? – Community sourced content, community interest, – FUN!

Content Creation: Reach the World• How do you find/create content that is compelling for your audience? – Internal news, info, communications, cross- promotion

Content Creation: Reach the World • One Step FurtherGOALS:1. Connect our talented and dedicated volunteers witheachother2. Increase brand recognition, site traffic - build business3. Promote intercultural awareness and geographic literacy -build credibility/recognition of expertise in our field

Content Creation: Reach the World • One Step FurtherGOALS:1. Connect our talented and dedicated volunteers witheachotherHOW?•Volunteer, participant webinars or G+ Hangouts•Create Twitter lists with participants that others can follow andfor your own records/communications•Share stories from volunteers in similar geographic locations,or group content

Content Creation: Reach the World • One Step FurtherGOALS:2. Increase brand recognition, site traffic - build businessHOW?•Post on blog, ask participants to be guest contributors, postquestion on social channels, answer on blog/website•Video troubles but can be very effective – recorded Skypeinterviews or live chats with volunteers around the world, poston website (events calendar, volunteer applications)•Add Reach the World logo, icon, or words to photos and videosposted to social channels

Content Creation: Reach the World • One Step FurtherGOALS:3. Promote intercultural awareness and geographic literacy -build credibility/recognition of expertise in our fieldHOW?•Connect with geographers, host live Twitter chats of FB Q&A•Post volunteer articles from National Geographic partnershipon social media channels•Host contest for volunteers to take and post photos of pictureswith national or state officials in their location

Content Creation: Business Math at Conestoga CollegeGOALS:1. To increase the visibility2. Make connections with other educators who aredoing similar things3. Encourage entrepreneurs from around the world totake part in our project and share how they use mathwith our students.

Content Creation: Business Math at Conestoga CollegeHOW?GOAL: Make connections with other educators who are doing similar things•The Power of Google

Content Creation: Business Math at Conestoga CollegeHOW?GOAL: Encourage entrepreneurs from around the world to take part in ourproject and share how they use math with our students.•Search for entrepreneurial and math organizations in Facebook or Twitter,then engage and survey, ask questions, post challenge on their pages, hostlive Q&A

Content & Tools• What type of content do you post to Facebook vs. Twitter, etc.? – Can post same content, format varies – Differing features Facebook Twitter Events ✓ Text only Polls ✓ Text only Videos ✓ Text only Photos ✓ ✓

Reused Content is Encouraged!• Cross-posting can yield positive returns. – Internal: • Ex: Set up Facebook event, share on Twitter, blog, YouTube, Google+ to get more eyes, ears, attendees! • Reach different audiences that prefer different tools • Different makeup of content (YouTube video promo of event, Facebook event link in text, event graphic/photo) *Make sure format is appropriate for each tool.

Reused Content is Encouraged!• Cross-posting can yield positive returns. – External • Partners, collaborators, participants like to be acknowledged and valued. Re-share their content to your audience to help boost their credibility, increase their audience, and they may do the same for you. • Share related and relevant content from other groups, just be sure to cite them appropriately!

Results-Driven (Audience-Focused) Content• How do I post for maximum return? – Secret potion: • Include a minimum of one: – Link – Tag – Photo – Video

Results-Driven (Audience-Focused) Content ##

Results-Driven(Audience-Focused) Content

Search, Measure, Schedule• Tools like HootSuite, Social Oomph, Radian 6, Tweetdeck can help you manage multiple accounts and search for relevant messages.

Samantha says:

Set up your Facebook.

Set up your Twitter.

Create a YouTube Channel… …and share from ours!

There’s homework. And a campaign!Photo via BigStock go.nmc.org/social-media-help or #hpcatalyst

Stay Connected and Stay Tuned! samantha@nmc.org September 26th Workshop:Measuring Your Social Media Efforts Photo via Bigstock Sign Up: go.nmc.org/catalyst-soc-media

http://www.scoop.it	5009
http://ajsuegrace.edu.cmu.ac.th	133
http://blog.websourcing.fr	44
http://www.stonepower.fr	18
http://pinterest.com	10
http://www.paperblog.fr	5
http://translate.googleusercontent.com	4
http://www.conseilsmarketing.com	4
http://fdebailleul.tumblr.com	3
https://translate.googleusercontent.com	1

HP Catalyst Online Workshop > Social Media Basics

by New Media Consortium on Aug 21, 2012

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HP Catalyst Online Workshop > Social Media Basics Presentation Transcript