How am I doing?
That is a critical question to ask yourself as you grow your social media presence. When you’re putting content out there, it’s important to constantly evaluate your impact. You set out in the social media world with goals; let’s make sure you’re accomplishing them.
Can success really be measured in likes, +1’s, and re-tweets?
There’s more to the story. Your goals are unique to your project… and the ways you assess your progress should be, too.
In the first HP Catalyst Online Workshop, we covered “Social Media Basics for Educators” and explored how to build a solid social media identity to boost project visibility. In this second online workshop, we’ll help you measure the outcomes of your social media efforts — and use those metrics to improve your content and image. After all, social media stats aren’t just for marketing gurus. You too can use them to get a better grip on your audience and to continue expanding your project’s community.
Here’s just a taste of some of the material we’ll discuss:
Creating your own standards of assessment
Defining “ROI” in the social media world
Understanding Facebook Insights
Analyzing Twitter mentions and interactions
Making use of YouTube analytics
Connecting analytics across all social media platforms
Applying what you’ve learned from social media analytics
We’re fortunate to have some amazing guest speakers who are social media and PR savants! Let’s meet them…
Dr. Corinne Weisgerber
Corinne Weisgerber, Ph.D., is a social media professor and Internet researcher at St. Edward’s University in Austin, Texas where she teaches classes on social and interactive media, interpersonal communication and public relations. Corinne became interested in computer-mediated communication in the early days of the Internet and has been studying the impact of new communication technologies on our relationships, identities, and ways of seeing the world since the beginning of her doctoral studies at the Pennsylvania State University. Much of her latest research has focused on new media, pedagogy, and the impact of social media on independent learning and Professional development. Her research has been published in academic journals, book chapters, and various online forums. An educator first and foremost, Corinne also developed one of the first social media for public relations classes – a course which explores emerging social media technologies and studies their application in contemporary PR practice and which she has been teaching since 2007.
Dr. Shannan Butler
Shannan H. Butler, Ph.D., is an assistant professor of communication at St. Edward’s University in Austin, Texas. Shannan conducts research in the area of visual communication, new media, pedagogy and rhetorical criticism of visual media. He was invited to present his work on visualization at the New Media Consortium’s 2010 Horizon Report general meeting.