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Central Region Quarterly Partner Marketing CallJanuary 22, 2010
Welcome Central Region Partners We Will Begin at 10AM CDT / 11AM EDT Audio Information:  Audio: 1 800-779-3142  Participant Pass code: 4228732
Today's Agenda ,[object Object]
Marie Talley, Central Region Marketing Manager
SMS&P Marketing Initiatives
ChristophWilfert, GM SMB Solutions
30 Marketing tips in 30 minutes
Virginia Weinstein & Michelle Glennie, The Partner Marketing Group
Dynamics Update
Melanie Roseland-Stoddard, Central Region Dynamics PAM Manager
Q& A and Call to Action,[object Object]
Communications Plan for US Partners (yes, we have one!) Our Mission. Deliver relevant, timely, and actionable partner-related  information to the right person (or people) at the right partner organization. Our Areas of Focus. ,[object Object]
E-mail Differentiation
Using Data to Target
Newsletter Orchestration
Evaluating Other OptionsThings You Can Do. Manage Your Individual Profile Manage Your Organization Profile Give Us Your Feedback Flag Good/Bad Experiences Resources. ,[object Object]
“Feedback and “Partner Newsletter” links at bottom of every portal page
Send e-mail to PartnerQ@Microsoft.comOur Guiding Principles.  Our communications to you should: ,[object Object]
State relevance to your business, provide a clear call to action, and explain how to get more information.
Connect you to your profile to update  information and manage your communication preferences.,[object Object]
Get Connected Partner Territory Managers' Email MN, ND, SD, IA, NE, KS, MO ncapc@microsoft.com IL, WI, IN mwapc@microsoft.com MI, OH, TN, KY hlapc@microsoft.com OK, TX, AR, LA Lara.pryor@microsoft.com
Download Today's Slides  Handouts You can download today’s slides of the introduction deck and the presentation deck from the Handouts section of Live Meeting.
H2 Partner Briefing Series 9 | Microsoft Partner Briefings  Please join the Microsoft Central Region Partner team for the mid-winter/spring partner briefings coming to a city near you. As the economy continues to present challenges, we believe we have the solutions to help you and your customers succeed.  During these brief morning sessions, we will drive deeper on key new technologies such as our Online Services strategy and how you can be ready for this evolutionary wave.  Please save the dates on your calendar and register using the appropriate links on the following slides.
H2 Partner Briefing Series
11 | H2 Partner Briefing Series
Monthly Partner Call February 19, 2010 10AM Central Register HERE The Central Region Monthly Partner Update Calls are intended to help keep you up to date on new programs, new offerings, and the latest sales-readiness information. Each month, we will regularly cover both sales and light technical-readiness topics. To help you plan your attendance, we are committed to hosting the calls on the third Friday of every month for Platform Partners from 10 A.M. to 11 A.M. Central Time.   http://msevents.microsoft.com/CUI/WebCastEventDetails.aspx?EventID=1032422126&EventCategory=2&culture=en-US&CountryCode=US
Quarterly Partner Marketing Call April 23, 2010 10AM Central Register HERE We have developed this webcast, occurring once a quarter, to provide you valuable information around campaigns, new marketing information and the latest offers to the Partner Program.  Conducting professional marketing activities can be a key to growing your business, but many partners don’t have the time, money or expertise to get the professional results they want. We will provide information and examples of how to utilize these campaigns to their full potential.  Roles responsible for generating leads for their organization should register and attend this call.  http://msevents.microsoft.com/CUI/WebCastEventDetails.aspx?EventID=1032422954&EventCategory=2&culture=en-US&CountryCode=US 
LET Your Mouse Do the Marketing! Don’t miss this exclusive opportunity for Partners brought to you by the Microsoft Local Engagement (LET) Team! Join us to hear Jeremy Epstein, founder of Never Stop Marketing, share his expertise on the massive shifts underway in today’s online marketing environment. Meet other Partners and learn how to make effective community-driven marketing strategies work for you. He’ll demonstrate how you can:  Learn how to participate in social media to effectively grow your business Create and retain customers by turning them into Raving Fans Grow your pipeline and develop cost-effective lead generation techniques Develop survival strategies you need to thrive and grow… and never stop marketing! Register for the event and receive a customized Build a Stronger Internet Presence email template to send to new and potential customers.  Chicago – Feb 9, 2010 3-6PM Bloomington, MN – Feb 10, 2010 3-6 Cincinnati, OH – Feb 11, 2010 12- 3
Core IO Ready-to-Go Marketing Campaigns  With Ready-to-Go Marketing, partners will find the most comprehensive suite of relevant and effective marketing resources all in one place. For FY10 we offer partners several Ready-to-Go Marketing Campaigns with the resources to help create demand for Core IO solutions.  Partners can go to market with Microsoft using the “Because It’s Everybody’s Business” artwork, aligned to our CPM customer marketing initiatives!  Every Ready-to-Go Marketing Campaign includes easy-to-use, tailored marketing and sales materials such as: ,[object Object]
Web banners
Sales presentations
Whitepapers
Customer leave-behinds
Event resourcesOffers and Incentives: ,[object Object]
Launch-In-A-Box Kit for qualifying events Reduce Your IT CostsMarketing assets to help spark a cost-saving conversation with customers and assess needs for datacenter and desktop optimization. Optimized DatacenterCapitalize on the release of Windows Server® 2008 R2! This campaign provides new materials to market Microsoft datacenter solutions to customers. Optimized DesktopCapitalize on the release of Windows® 7!  This campaign provides new materials to market Windows Optimized Desktop solutions to customers. Sales  Presentations OFT Emails Web banners
BPIO Ready-to-Go Marketing Campaigns  With Ready-to-Go Marketing, partners will find the most comprehensive suite of relevant and effective marketing resources all in one place. For FY10 we offer partners several Ready-to-Go Marketing Campaigns with the resources to help create demand for BPIO solutions.  Partners can go to market with Microsoft using the “Because It’s Everybody’s Business” artwork, aligned to our CPM customer marketing initiatives!  Every Ready-to-Go Marketing Campaign includes easy-to-use, tailored marketing and sales materials such as: ,[object Object]
Web banners
Sales presentations
Whitepapers

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2010 1 22 Partner Marketing Call Welcome Rotating Deck

  • 1. Central Region Quarterly Partner Marketing CallJanuary 22, 2010
  • 2. Welcome Central Region Partners We Will Begin at 10AM CDT / 11AM EDT Audio Information: Audio: 1 800-779-3142 Participant Pass code: 4228732
  • 3.
  • 4. Marie Talley, Central Region Marketing Manager
  • 7. 30 Marketing tips in 30 minutes
  • 8. Virginia Weinstein & Michelle Glennie, The Partner Marketing Group
  • 10. Melanie Roseland-Stoddard, Central Region Dynamics PAM Manager
  • 11.
  • 12.
  • 14. Using Data to Target
  • 16.
  • 17. “Feedback and “Partner Newsletter” links at bottom of every portal page
  • 18.
  • 19. State relevance to your business, provide a clear call to action, and explain how to get more information.
  • 20.
  • 21. Get Connected Partner Territory Managers' Email MN, ND, SD, IA, NE, KS, MO ncapc@microsoft.com IL, WI, IN mwapc@microsoft.com MI, OH, TN, KY hlapc@microsoft.com OK, TX, AR, LA Lara.pryor@microsoft.com
  • 22. Download Today's Slides Handouts You can download today’s slides of the introduction deck and the presentation deck from the Handouts section of Live Meeting.
  • 23. H2 Partner Briefing Series 9 | Microsoft Partner Briefings Please join the Microsoft Central Region Partner team for the mid-winter/spring partner briefings coming to a city near you. As the economy continues to present challenges, we believe we have the solutions to help you and your customers succeed.  During these brief morning sessions, we will drive deeper on key new technologies such as our Online Services strategy and how you can be ready for this evolutionary wave.  Please save the dates on your calendar and register using the appropriate links on the following slides.
  • 25. 11 | H2 Partner Briefing Series
  • 26. Monthly Partner Call February 19, 2010 10AM Central Register HERE The Central Region Monthly Partner Update Calls are intended to help keep you up to date on new programs, new offerings, and the latest sales-readiness information. Each month, we will regularly cover both sales and light technical-readiness topics. To help you plan your attendance, we are committed to hosting the calls on the third Friday of every month for Platform Partners from 10 A.M. to 11 A.M. Central Time.  http://msevents.microsoft.com/CUI/WebCastEventDetails.aspx?EventID=1032422126&EventCategory=2&culture=en-US&CountryCode=US
  • 27. Quarterly Partner Marketing Call April 23, 2010 10AM Central Register HERE We have developed this webcast, occurring once a quarter, to provide you valuable information around campaigns, new marketing information and the latest offers to the Partner Program.  Conducting professional marketing activities can be a key to growing your business, but many partners don’t have the time, money or expertise to get the professional results they want. We will provide information and examples of how to utilize these campaigns to their full potential.  Roles responsible for generating leads for their organization should register and attend this call. http://msevents.microsoft.com/CUI/WebCastEventDetails.aspx?EventID=1032422954&EventCategory=2&culture=en-US&CountryCode=US 
  • 28. LET Your Mouse Do the Marketing! Don’t miss this exclusive opportunity for Partners brought to you by the Microsoft Local Engagement (LET) Team! Join us to hear Jeremy Epstein, founder of Never Stop Marketing, share his expertise on the massive shifts underway in today’s online marketing environment. Meet other Partners and learn how to make effective community-driven marketing strategies work for you. He’ll demonstrate how you can: Learn how to participate in social media to effectively grow your business Create and retain customers by turning them into Raving Fans Grow your pipeline and develop cost-effective lead generation techniques Develop survival strategies you need to thrive and grow… and never stop marketing! Register for the event and receive a customized Build a Stronger Internet Presence email template to send to new and potential customers. Chicago – Feb 9, 2010 3-6PM Bloomington, MN – Feb 10, 2010 3-6 Cincinnati, OH – Feb 11, 2010 12- 3
  • 29.
  • 34.
  • 35. Launch-In-A-Box Kit for qualifying events Reduce Your IT CostsMarketing assets to help spark a cost-saving conversation with customers and assess needs for datacenter and desktop optimization. Optimized DatacenterCapitalize on the release of Windows Server® 2008 R2! This campaign provides new materials to market Microsoft datacenter solutions to customers. Optimized DesktopCapitalize on the release of Windows® 7! This campaign provides new materials to market Windows Optimized Desktop solutions to customers. Sales Presentations OFT Emails Web banners
  • 36.
  • 41.
  • 42. Launch-In-A-Box Kit for qualifying events Unified Communications Updated marketing materials to help educate customers about the cost savings and increased business outcomes of a Microsoft UC solution. Collaboration (SharePoint 2010) Build pre-launch momentum! This campaign provides new 2010 materials to market SharePoint solutions to customers. Exchange 2010 Capitalize on the release of Exchange 2010! Updated campaign resources to market 2010 messaging upgrades to IT Pro customers. Whitepapers Web banners Business Letters
  • 43.
  • 48.
  • 49. Launch-In-A-Box Kit for qualifying events Sales Presentations Discussion Guides
  • 50.
  • 51. Rely on Microsoft experts to deliver the webinar itself
  • 52. Set up your own registration pages using clicktoattend.com (also called Microsoft Partner Events or MPE) so you control custom access and follow-up
  • 53. Utilize professionally designed email templates to invite your customers
  • 54. Leverage a minimum of one webinar monthly across the BPIO, Core IO and APO models (for at least three total webinars each month – year-round!)The Grow Webcast Schedule Register for more information at http://www.clicktoattend.com/?id=139296 Or visit www.clicktoattend.com and enter event code 139296 You will be signing up to receive “event” information through the end of MS Fiscal year, or June 30th 2010
  • 55. Partner License Statement 19 | We have launched the Partner License Statement!  This tool will enable Partners to see Software Benefits entitlements earned across Microsoft Partner Network in a single place – including Program Levels, Competencies, Locations and sub-programs.  License Statement Overview The License Statement provides a summary of the licenses that the partner is entitled to as part of their benefits under their MPN or MAPS subscription. Please note that the License Statement shows only entitlements, not actual usage.   The direct link to the licensing statement is found at: https://www.microsoft.com/msppdd/Licensing.aspx or partners are able to access it from the digital distribution site https://www.microsoft.com/msppdd/Home.aspx .
  • 56. Let Microsoft Online Services make You a Star! Join us for our monthly webcast where we provide an overview of Microsoft Online Services and discuss partner program opportunities. EXISTING MOSPA Partners can join each month for important updates for the first 10 minutes of the call; NEW Partners can stay on and learn about the opportunity with Business Productivity Online Suite, EVERYONE can enter a chance to win an X-Box 360 Pro Console System and Rock Band 2 Kit*! Learn about additional US Partner Events, Training, Incentives and Offers at http://partner.microsoft.com/us/onlinevents Join for a chance to win!
  • 57. FY10 US Accelerate Initiative Top Microsoft Online Services Partners Framework that allows incentives, tools and resources to be delivered to partners to enable activation: “Gives and Gets” Partners commit to delivering 8 customer wins over 25 seats in FY10 Gives include: Sales and Technical Mentoring, Marketing Investment, Leads, Readiness, Sales Pipeline Review Ask your PAM about Accelerate and Engage Today! Accelerate Partners Complete MS Online PSP Sales & Technical Teams Trained Build & Execute Marketing Plans Monthly Sales Pipeline Review Sales Support for Early Wins Joint Microsoft and Partner Engagement To learn more, visit: https://partner.microsoft.com/us/accelerate
  • 58.
  • 59.
  • 60. 70% + of new Dynamics customers purchase incremental Windows Server and SQL Server, and most are Premium SKU
  • 61. 37% of new Dynamics customers upgrade to Office 2007, deploying an average of  273 seats.  See FAQs on the HOME page.  www.microsoftmatchmaker.com See Full Incentive Details For Participation Rules
  • 63. January Promotion Summary Stay tuned to MicrosoftIncentives.com for the latest promotion information.
  • 64. The Big Easy Offer 4.0 Start Date: 1/03/2010 End Date: 3/31/2010 Open Value Subscription; Open L; Open Value Corp, Govt The Big Easy Offer 4.0, provides partner subsidy checks to your customers for qualifying purchases. These checks can be used to help implement Microsoft hardware, software or services. Plus, as an incentive for future purchases, customers can earn higher payout levels with additional purchases during the length of the promotion. The Big Easy Offer 4.0 allows customers to achieve even higher payout levels: By purchasing from two or more product groups By purchasing Open Value and Open Value Subscription By purchasing premium editions or qualifying products Link for Customers: http://www.microsoftincentives.com/bigeasy Link for Partners: https://partner.microsoft.com/us/bigeasyoffer
  • 65.
  • 66.
  • 69. Quick Reference Card: The Microsoft Value Proposition for System Integrators
  • 70. Sales and Marketing Playbook for Partners: https://partner.microsoft.com/global/productssolutions/windows/40085035
  • 71.
  • 72. MGT52PAL: Competing with VMware using Microsoft Server Virtualization and Management
  • 73. WNS136ALD: See VMM 2008 R2 Managing Hyper-V – Live Migration Quick Storage Migration and More
  • 74.
  • 77.
  • 78.
  • 81.
  • 83. Microsoft Office Communications Server
  • 84.
  • 86.
  • 87. Office 2010 Overview: Customer-Ready Materials
  • 88. New Opportunities to Sell and Deploy Office Solutions
  • 89. Microsoft Office 2010 Activation Processes
  • 91. Momentum Webcast: Microsoft Office System Today and in the Future (Level 100)
  • 92. Momentum Webcast: Leveraging New Ways to Work (Level 100)
  • 93. Momentum Webcast: Scale Your Technology Needs On Demand (Level 100) 
  • 94.
  • 104. Microsoft Windows Mobile, Communicator Mobile
  • 106.
  • 107. Microsoft Office 2010: http://www.microsoft.com/office/2010/
  • 110.
  • 111. Microsoft Upgrade Plus Promotion Start Date: 1/1/2010, End Date: 6/30/2010 Open Value Subscription, Corp, Govt Open Value Subscription customers are eligible for the Extended Up to Date Promotion (UTD) during the first year of their subscription agreement. Qualifying customers may acquire any UTD license identified below if they are licensed for one of the corresponding qualifying prior or current versions. The UTD offer is available from January 1, 2010 to June 30, 2010. In this UTD promotion, you will be able to qualify for the discount using all products listed below. UTD License: Office Professional Plus Edition 2007 Qualifying versions: Office 2007 Professional Plus Office 2003 Professional Office XP Professional UTD License: Office Small Business Edition 2007 Qualifying versions: Office 2007 Small Business Edition (or Professional/Standard Edition) Office 2003 Small Business Edition (or Professional/Standard Edition) Office XP Small Business Edition (or Professional/Standard Edition) UTD License: Windows 7 Professional Upgrade Qualifying versions: Windows 7 Professional Windows Vista Business Windows XP Professional Link for Partners: https://partner.microsoft.com/us/licensing Link for Customers: http://www.microsoftincentives.com/#10086 1/1 Start!
  • 112. Rental Rights Agreement Start Date: 1/1/2010 End Date: 6/30/2010 Open, Select, Select Plus Corp The Rental Rights offer provides a simple licensing solution via a one-time transaction. Tens of millions of PCs are currently being rented to end users short-term (such as internet cafés and airport kiosks) multi-year leases by outsourcers and holding companies renting to enterprise customers Millions of those PCs, however, are not properly-licensed Microsoft licenses do not permit renting, leasing, or loaning the software to a third party Link for Partners: https://partner.microsoft.com/us/licensing Link for Customers: http://www.microsoftincentives.com/#10085 1/1 Start!
  • 113. Office Small Business Open L Discount Start Date: 12/1/2009 End Date: 1/31/2010 Open L Comm, Govt Get 20% savings; available only on part numbers W87-01806 & W87-01803 Link for Partners: https://partner.microsoft.com/us/licensing/resellerpromotions Link for Customers: http://www.MicrosoftIncentives.com
  • 114. The Simplify & Save Offer Start Date: 11/1/2009 End Date: 4/30/2010 Open Value SA Renewal Only Corp, Govt Save 15% for the entire duration (all 3 years) of an Open Value agreement for all Software Assurance renewed Save 15% for the entire duration (all 3 years) of an Open Value Company-wide agreement for all Software Assurance renewed Does not apply to new L&SA on the order Link for Partners: http://partner.microsoft.com/us/simplify Link for Customers: http://www.microsoftincentives.com/#10011
  • 115.
  • 116. 15% Open Value Level C Discount Start Date: 11/1/2009 End Date: 4/3/2010 Corp The Open Value Level C Incentive offers a 15% discount off the entire order for customers entering into a new Open Value Level C Agreement when purchased through a Value Added Reseller (VAR). Link for Partners: https://partner.microsoft.com/us/licensing/ Link for Customers: http://www.microsoftincentives.com/#10035
  • 117.
  • 118. Network Infrastructure: https://partner.microsoft.com/us/40014069
  • 119. Custom Development Solutions: https://partner.microsoft.com/us/40020206
  • 120. Data Management Solutions: https://partner.microsoft.com/us/40012656Microsoft US Subsidiary Directory: https://partner.microsoft.com/US/40018513 Customer Satisfaction Index: https://microsoft.prognostics.com/msportal Partner Skills Plus: https://partner.microsoft.com/us/40029166 Customer Targeting Guide: https://partner.microsoft.com/US/targetingguide Learning Plan Tool: http://www.microsoftlearningplans.com/Setup.aspx RTG Marketing Campaigns: https://partner.microsoft.com/us/readytogo Microsoft Gear Up: www.ms-gearup.com Partner Membership Center: https://partners.microsoft.com/partnerprogram/PartnerMembershipCenter.aspx MSPP Experts: msppexp@microsoft.com877-254-6825 Partner Program Customer Service: mspp-na@microsoft.com Learning Consultants: TRNADVZR@microsoft.com 39

Editor's Notes

  1. Are you already sharing leads with partners with whom you have established relationships?Do you already get leads that fall out of scope or geography (i.e. from your web site)? Do you have a relationship with a LAR? Could you use MicrosoftMatchmaker as a vehicle to pass opportunities to partners with Dynamics solution expertise?Did you know … that 70% of NEW Dynamics customers generate platform product & services revenue!Think about your own customers … be a TRUSTED ADVISORWho has asked you for services you don’t provide in the past or referrals?Are you aware of any major pain points that you know Microsoft has a solution for, but you don’t personally offer those services?Are you aware of a customer going through a sales cycle with a Microsoft competitor, and you know that they could likely save money or time in implementation by going with a Microsoft solution? Do you have any customers that may be approaching a buying cycle for CRM or financial software?Are your customers using SalesForce.com? Have they considered Microsoft Dynamics CRM Online?