Your SlideShare is downloading. ×
0
Turkish fragrances and deodorants brands:positioning and target markets، برند های عطر و رایحه ترکیه
Turkish fragrances and deodorants brands:positioning and target markets، برند های عطر و رایحه ترکیه
Turkish fragrances and deodorants brands:positioning and target markets، برند های عطر و رایحه ترکیه
Turkish fragrances and deodorants brands:positioning and target markets، برند های عطر و رایحه ترکیه
Turkish fragrances and deodorants brands:positioning and target markets، برند های عطر و رایحه ترکیه
Turkish fragrances and deodorants brands:positioning and target markets، برند های عطر و رایحه ترکیه
Turkish fragrances and deodorants brands:positioning and target markets، برند های عطر و رایحه ترکیه
Turkish fragrances and deodorants brands:positioning and target markets، برند های عطر و رایحه ترکیه
Turkish fragrances and deodorants brands:positioning and target markets، برند های عطر و رایحه ترکیه
Turkish fragrances and deodorants brands:positioning and target markets، برند های عطر و رایحه ترکیه
Turkish fragrances and deodorants brands:positioning and target markets، برند های عطر و رایحه ترکیه
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Turkish fragrances and deodorants brands:positioning and target markets، برند های عطر و رایحه ترکیه

355

Published on

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
355
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. Turkish Fragrances & Deodorants Brands: Positioning & target markets View Mohammad Ghazizadeh's profile on LinkedIn https://www.linkedin.com/in/mohammadghazizadeh
  2. Brand Positioning View Mohammad Ghazizadeh's profile on LinkedIn https://www.linkedin.com/in/mohammadghazizadeh
  3. Gender Age Target SEC Personality Tagline Color theme Image Feminine Mas/Fem Feminine Masculine Feminine Feminine Feminine Feminine 35-60 20-40 20-35 18-35 20-35 13-18 13-23 15-18 C1 B,C1 C1 B,C1 C1 B,C1 C1,C2 B,C1 Elegant, graceful, luxury, feminity, black, passionate , classic, gold Black& white, minimalist, love, Plain, Stylish, Cool, Ying-yang Sportive, Speed, Powerful, Attractive, Smart, Free, Adventurer Colorful, Positive, Flowers, Romantic, Innocent, Young Stylish, Fancy , Energetic, Trend Follower trend follower, fun, Lively, exciting Emotional, Anxious about Future, Price sensitive ,trend follower, love music, TV, internet and chatting with friends, love Colors, creative, fun, Lively, exciting, different, sincere, Dynamics, playful Feel the passion on your skin Love is imprisonment Satin like Skin Never Slow Down Let love surround you Scent of your life She is….. Black & Yellow Black Vs. White Bright colors Black + green, Blue , Orange White + purple Pink Pink & White Candy like colors & candy like designs + purple Bellissima means Beautiful in Italian, it shows permanent and oriental. Delicate and chic women's fragrance, and indispensability of being classic Minimalism , harmony , Paradoxes, Ying-Yang, Opposition silk-like effect on the skin, nice smelling fresh experience Enthusias m, Colorful Splashes, Racers Floral ,Colorful Magical World and Fantastic World of childhood Colorful World, Natural emotion, Sincere, Easily Reachable, Sexy and with feminine charm Veet DisneyMain Competitors Brands
  4. Gender Age Target SEC Personality Tagline Color theme Image Masculine Masculine Masculine Feminine 20-30 24-35 20-35 24-35 18-24 40-60 C1 B,C1 Charisma tic, Modern, Young, Dynamic, Energetic , Brave, Leader, Intelligent ... Macho man, Impressive, Harsh, Striking, Distant yet affectionate, High School Graduate, Self- employed, Self- care, Desired to be sophisticated Professional , style enthusiasts ,look stylish ,trendy Highly Energetic, sports man, free spirited, Attractive, Self Confident, Adventurous, Curios, Open minded Dynamic, Successful, Talented, Powerful, Mindful of his/her look/love competition, Present in business world, Ambitious Innocence +Dynamism combination, giving importance to union, desire to have a unique style, Student, Employee , Social Classic, Traditional, elegant, Self caring, Minding her out look, Party, dance, fashion, music, entertain ment, mirror ball Diving to freshness Charming Man N/A N/A N/A Pure Love For every mood there is a Caldron It leaves its mark… Let`s Party Red, White, Black Black, Gold, White + Dark Blue Black& Red Silver, Black and White Dark Blue Vs. Grey Purple & Cyan Lavender mixture of Mystic rationalism of the east + contemporar y perspective of the west premium, High quality focusing on culture and arts events sports and sportspers ons High Adrenaline life, Life style brand, Sports Equal Strength of men and women in different but independent arenas yet with their own personality, Values Habits & individuality Dynamism and innocence come hand in hand, suitable for daily use with it's soft scent, emphasizing harmony and synergy, a young and modern perfume for original personalities. Classic in Style, Fresh as well as seductive, light as well as deep Colorful World, Lively, exciting, different, sincere but Weird Atmosphere around Nivea, Arko,Gill ette, Arko,Superma x, Taft, Nivea,Creative look, Max Fa,Rexona Mas/Fem Mas/Fem C1 C1 C1 Mas/Fem 15-25 Mas/FemMas/Fem A,B C1A,B,C1C1 17-35 Main Competitors Brands 17-35
  5. Target markets
  6. Aromel Feminine Lines Aromel Masculine Lines Age Target 40-60 Years Old 20-35 Years Old 20-40 Years Old 20-35 Years Old 15-25 Years Old 13-18 Years Old Brands Portfolio Age Target 18-35 Years Old 23-40 Years Old 15-25 Years Old Brands Portfolio Marketing Channels Gallery Premium Hyper Stores, Gallery, Hie-Cosm, Chain Stores, Drug Stores (Emotion DEO) Premium Hyper Stores, Gallery Premium Hyper Stores, Drug Stores, Chain Stores, Hie-Cosm Premium Hyper Stores, Hie-Cosm, Gallery Gallery Gallery SEC Target C1,C2 Marketing Channels Segmentation, Age Target, SEC
  7. 2008 June 2009 2003 Oct 2009 March 2013 Women between the age of 20-35.they like flowers and fresh fragrances. They are positive and like colorful things. Emotion`s positive floral concept is its most important feature.it has a pure, young, colorful, eye catchy style…. Men between age 18-35.they are dynamic and like cars, motors and speed It has a can box which can be used after the perfume is finished. Its bottle is very colorful; the attractive design on the box is used on the bottle with a color shine coming from the bottom. The action film Blade is the inspiration of the brand name. It is also an advantage for us that the consumers have awareness for the image and name of Blade Women and man over the age of 20. they like innovative products and minimalist Style. It has a minimalist packaging; its logo can only be completed when two boxes come together. Privacy shows the perfect combination of black and white; like the day and night, ying-yang… 2008 Women and men between the age of 15- 25. they like trendy products, music and parties. It has a very dynamic package design. The icons which teenagers like the most are used on the package. Its bottle is colored and gives the impression of porcelain. The fragrances are very long lasting and just for teenagers It has a very luxury package design. Its bottle is colored and gives the impression of porcelain. The fragrances are very long lasting and sophisticated. Launch DateBrand Target Audience Point of Differentiation Women and men between the age of 20- 35. they live in downtown, they are self confident and like luxury and fashion
  8. Hunca Feminine Lines Hunca Masculine Lines Age Target 40-60 Years Old 24-35 Years Old 18-24 Years Old 15-18 Years Old Brands Portfolio Age Target 24-35 Years Old 20-35 Years Old 18-24 Years Old Brands Portfolio Marketing Channels Gallery Gallery Gallery, Chain Stores Gallery, Drug Stores(She DEO), Chain Stores Local Groceries, Chain Stores Gallery SEC Target B,C1 Brands Portfolio
  9. Rebul Feminine Lines Rebul Masculine Lines Age Target 13-23 Years Old Brands Portfolio Age Target 24-35 Years Old Brands Portfolio Marketing Channels Gallery, Toy Stores ,Kids` Lands Gallery, Local Groceries, Drug Stores (Rebul DEO) SEC Target C1,C2
  10. Fonex Feminine Lines Fonex Masculine Lines Age Target 17-40 Years Old 17-40 Years Old Brands Portfolio Marketing Channels Gallery, Local Groceries, Drug Stores, Chain Stores, Hie-Cosm Premium Gallery, Premium Hyper Stores, Premium Drug Stores, Salons Gummy SEC Target A,B+,B- Age Target 17-40 Years Old 17-40 Years Old Brands Portfolio SEC Target C1
  11. •Trisa (professional),Gummy, Trisa (General) A+ •Trisa (professional),Gummy, Trisa (General) A- •Trisa (professional),Gummy, Trisa (General) B+ •Trisa (professional),Gummy, Trisa (General) , Fonex, Hunca B- •Trisa (General), Fonex, Hunca, Aromel, Trisa (kids), Rebul C1 •Trisa (General), Aromel, RebulC2 •Trisa (General), Aromel, RebulD E SocialEconomicalClasses Targeting = SEC + Brand Portfolios

×