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Marketing B2C Propositions & 
Offers 
1 
locked™ 
(BreakFree)™ 
Marketing B2C Propositions & Offers : 
(BreakFree) 
View Mohammad Ghazizadeh'sprofile on LinkedIn 
https://www.linkedin.com/in/mohammadghazizadeh 
3-Plans: 
M.Ghazizadeh 
20/06/11
Introducing the new TaminTelecom offer : Break Free locked 
2 
Launch of a postpaid offer , “Break Free locked”, dedicated to the Young G & Premium segments. 
Gain customers by offering new postpaid offer model . this is going to be the first launch of such an offer in the market . this offer is specially designed for those who always want to have edgy handsets + prestige of a postpaid offer but there is always the matter of affordability. selling post paid inject cash into our company and selling Handsets leverage our brand and gaining new customers and increasing loyalty , and finally being a planned offer will reduce the risk of heavy unpaid bills 
Young generation + premium who want to have edgy handsets + postpaid offer + having control over their bills 
1. cash injection in launch 2. brand position and leverage 3. part of experience in our stores 4. increasing loyalty 5. reducing the risk of heavy unpaid bills 6.having the lower churn rate in future 
at launch 
(BreakFree) locked™
Premium answers to customer expectations 
3 
They want high-end 3G handset 
Competitive handset price 
3G services with low prices 
Select the postpaid talk plan that suits your usage and your budget 
Customer expectations 
Offer answers 
never stop internet 
entertainment , fun of use 
free internet on fridays 
Free Music Download TaminLive ! Get music , videos , games , news and… all on your cell phone 
talk to their friends with low tariff 
You can talk with 5 numbers of your friends and family with reduced tariffs 
Chatting 
IM free from …am to …pm 
(BreakFree) locked™
IRR XX,XXX Per monthfor X month 
XXX minutes on net 
XX minutes off net 
Unlimited Text 
XX MB 
IRR YYY,YYY Per monthfor X month 
YYY minutes on net 
YY minutes off net 
UnlimitedText 
UnlimitedMail 
YY MB 
… 
IRR A,AAA,AAA Per monthfor X month 
AAAA minutes on net 
AAA minutes off net 
UnlimitedSMS 
UnlimitedMail 
UnlimitedInternet 
Out of bundle tariff plan 
Item 
Minute 
On net 
Minuteoff net 
SMS 
MMS 
Data (Kb) 
International 
Video Call 
Contents 
Passes 
Price 
IRR XXX 
IRR XXX 
IRR XXX 
IRR XXX 
IRR X 
Seededicated pricelist 
Seededicated pricelist 
Seededicated pricelist 
Seededicated pricelist 
Customer value proposition : 
•Great Offers 
•More competitive post paid tariff plan 
•Free usage : Voice , SMS , Data 
•Best Value for money = competitive tariffs + Competitive handset price 
•Select the postpaid talk plan that suits your usage and your budget 
•Bill payment vouchers 
•Different Payment Options 
•Monthly Bill 
•Flexible in adding passes 
•Gaming Service 
Young Active 
upper class 
Target 
From 200 $ + 5$ add credit 
From 350 $ + 10$ add credit 
From 500 $ + 15 $ add credit 
From 650 $ + 20$ add credit 
Unlimited SMSs 
Unlimited SMS , Mail 
Unlimited SMS , Mail , Internet 
4 
(BreakFree) locked™ 
Break 10 
Break 20 
Break 30 
Break 40
Customer value proposition : 
•prestige 
•High-end handsets 
•Get yours now with free data for a year! 
•You will have the newest with the reduced rate 
•Contract-based cell phones :Pay by instalment 
•OTA 
•Authorized Shop s` Support 
•Different models for different tastes and budgets 
Young Active 
Premium-businessman 
Target 
Product description: 
•xxxxx 
•xxxxx 
•xxxxx 
•xxxxx 
•xxxxx 
Marketing B2C Propositions & 
Offers 
5 
(BreakFree) locked™
6 
Your Plan 
1) If some remains at the end of month (from your original plan) , you can carry it over the next month2) If you don`t use your monthly commitment for 2 month you will automatically be switched to generic tariff table3)If you go over your plan , you will be upgraded to next plan , if the price is more interesting for you! 4) As you finished your plan before the end of month and continue the tariff table will be automatically switched to general one 
To get even better price , tune your offer with our optional pass range 
Data Boost 
Text Boost 
Call Boost 
International Roaming 
Etc. 
if your credit finished before end of the month, continue using or get boost passes 
IRR XX,XXX 
XX MB 
IRR YY,YYY 
XX MB + YY SMS 
IRR ZZ,ZZZ 
XX MB + YY SMS + A RBT 
Enjoy your free usage & gift 
X MB + X $ top up 
X MB + Y SMS + Y $ Top up 
X MB + Y SMS + Z $ Top up 
X MB + Y SMS + A $ Top up + XRBT 
Choose the plan you commit to pay every month 
Break 10 
IRR XX,XXX 
break 20IRR YY,YYY 
break 30 
t IRR ZZ,ZZZ 
break 40 
IRR AA ,AAA 
Choose the 3G handset you like to have 
it will be b/w 200$ -350 $ 
it will be b/w 350 $ -500 $ 
it will be b/w 500$ -750$ 
Above 750$ 
(BreakFree) locked™

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Telecom consumer plans : 3-Break free: locked

  • 1. Marketing B2C Propositions & Offers 1 locked™ (BreakFree)™ Marketing B2C Propositions & Offers : (BreakFree) View Mohammad Ghazizadeh'sprofile on LinkedIn https://www.linkedin.com/in/mohammadghazizadeh 3-Plans: M.Ghazizadeh 20/06/11
  • 2. Introducing the new TaminTelecom offer : Break Free locked 2 Launch of a postpaid offer , “Break Free locked”, dedicated to the Young G & Premium segments. Gain customers by offering new postpaid offer model . this is going to be the first launch of such an offer in the market . this offer is specially designed for those who always want to have edgy handsets + prestige of a postpaid offer but there is always the matter of affordability. selling post paid inject cash into our company and selling Handsets leverage our brand and gaining new customers and increasing loyalty , and finally being a planned offer will reduce the risk of heavy unpaid bills Young generation + premium who want to have edgy handsets + postpaid offer + having control over their bills 1. cash injection in launch 2. brand position and leverage 3. part of experience in our stores 4. increasing loyalty 5. reducing the risk of heavy unpaid bills 6.having the lower churn rate in future at launch (BreakFree) locked™
  • 3. Premium answers to customer expectations 3 They want high-end 3G handset Competitive handset price 3G services with low prices Select the postpaid talk plan that suits your usage and your budget Customer expectations Offer answers never stop internet entertainment , fun of use free internet on fridays Free Music Download TaminLive ! Get music , videos , games , news and… all on your cell phone talk to their friends with low tariff You can talk with 5 numbers of your friends and family with reduced tariffs Chatting IM free from …am to …pm (BreakFree) locked™
  • 4. IRR XX,XXX Per monthfor X month XXX minutes on net XX minutes off net Unlimited Text XX MB IRR YYY,YYY Per monthfor X month YYY minutes on net YY minutes off net UnlimitedText UnlimitedMail YY MB … IRR A,AAA,AAA Per monthfor X month AAAA minutes on net AAA minutes off net UnlimitedSMS UnlimitedMail UnlimitedInternet Out of bundle tariff plan Item Minute On net Minuteoff net SMS MMS Data (Kb) International Video Call Contents Passes Price IRR XXX IRR XXX IRR XXX IRR XXX IRR X Seededicated pricelist Seededicated pricelist Seededicated pricelist Seededicated pricelist Customer value proposition : •Great Offers •More competitive post paid tariff plan •Free usage : Voice , SMS , Data •Best Value for money = competitive tariffs + Competitive handset price •Select the postpaid talk plan that suits your usage and your budget •Bill payment vouchers •Different Payment Options •Monthly Bill •Flexible in adding passes •Gaming Service Young Active upper class Target From 200 $ + 5$ add credit From 350 $ + 10$ add credit From 500 $ + 15 $ add credit From 650 $ + 20$ add credit Unlimited SMSs Unlimited SMS , Mail Unlimited SMS , Mail , Internet 4 (BreakFree) locked™ Break 10 Break 20 Break 30 Break 40
  • 5. Customer value proposition : •prestige •High-end handsets •Get yours now with free data for a year! •You will have the newest with the reduced rate •Contract-based cell phones :Pay by instalment •OTA •Authorized Shop s` Support •Different models for different tastes and budgets Young Active Premium-businessman Target Product description: •xxxxx •xxxxx •xxxxx •xxxxx •xxxxx Marketing B2C Propositions & Offers 5 (BreakFree) locked™
  • 6. 6 Your Plan 1) If some remains at the end of month (from your original plan) , you can carry it over the next month2) If you don`t use your monthly commitment for 2 month you will automatically be switched to generic tariff table3)If you go over your plan , you will be upgraded to next plan , if the price is more interesting for you! 4) As you finished your plan before the end of month and continue the tariff table will be automatically switched to general one To get even better price , tune your offer with our optional pass range Data Boost Text Boost Call Boost International Roaming Etc. if your credit finished before end of the month, continue using or get boost passes IRR XX,XXX XX MB IRR YY,YYY XX MB + YY SMS IRR ZZ,ZZZ XX MB + YY SMS + A RBT Enjoy your free usage & gift X MB + X $ top up X MB + Y SMS + Y $ Top up X MB + Y SMS + Z $ Top up X MB + Y SMS + A $ Top up + XRBT Choose the plan you commit to pay every month Break 10 IRR XX,XXX break 20IRR YY,YYY break 30 t IRR ZZ,ZZZ break 40 IRR AA ,AAA Choose the 3G handset you like to have it will be b/w 200$ -350 $ it will be b/w 350 $ -500 $ it will be b/w 500$ -750$ Above 750$ (BreakFree) locked™