Deodorant Brands
Communication
Analysis & Insights
1
1
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
Dry Protection
Agility
Confident
Man
2
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
Seductiveness
Eroticism
What Women
Want
Application all over the
body
3
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b...
Testimonials from ordinary
man ,with intense life
Comfort
Hydration Protection
+
4
: ir.linkedin.com/pub/Mohammad-Ghazizad...
Natural Appeal
:
Minerals
Ultra-Dry
Protection
Skin Breath
5
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
NO WHITE STAINS
ON BLACK CLOTHES
TECHNOLOGY
NO BLACK STAINS ON
WHITE CLOTHES
PROTECTION
6
: ir.linkedin.com/pub/Mohammad-G...
MORE EFFECTIVE
THAN OTHERS
DRY PROTECTION
FOR BUSY DAYS
GROSS MEN ARE
SENSITIVE MEN TOO
SUPER HERO
7
: ir.linkedin.com/pub...
Freshening Claims
72 H
lastingness
Well-Distributed
Caring
8
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
Fresh
Active
Sporty but with
traditional image
9
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
Non of these brands
do have a formed
brand image in minds
of consumers
10
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/...
Non of these Feminine
brands do have a
formed brand image in
minds of consumers
11
: ir.linkedin.com/pub/Mohammad-Ghazizad...
Brand
Adidas
Universally
recognized sports
brand
Confidence
Agility
Protection
CONFIDENCE
AND PROTECTION
Adidas is
all in....
ScentVariation
Claim/No. Of Categories
Privacy : 4 SKUs, Caldion : 4 SKUs, Extory : 4 SKUs, Nivea : 9
SKUs, Garnier : 10 S...
Emotional
Rational
AXE HAS DIFFERENT APPROACHE WITH MOST
PLAYERS, WHICH IS GEARED TOWARDS THE
EMOTIONAL SIDE. THIS AXIS, H...
Upcoming SlideShare
Loading in …5
×

Deodorant and personal care brands communication analysis، تحلیل برندهای لوازم بهداشت شخصی و دودورانت

965 views
708 views

Published on

This document includes the brand communication analysis of : Adidas,Fa,Nivea,8*4,Garnier,Axe.Dove and Rexona

Published in: Marketing, Business, Lifestyle
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
965
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Deodorant and personal care brands communication analysis، تحلیل برندهای لوازم بهداشت شخصی و دودورانت

  1. 1. Deodorant Brands Communication Analysis & Insights 1 1 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
  2. 2. Dry Protection Agility Confident Man 2 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
  3. 3. Seductiveness Eroticism What Women Want Application all over the body 3 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
  4. 4. Testimonials from ordinary man ,with intense life Comfort Hydration Protection + 4 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
  5. 5. Natural Appeal : Minerals Ultra-Dry Protection Skin Breath 5 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
  6. 6. NO WHITE STAINS ON BLACK CLOTHES TECHNOLOGY NO BLACK STAINS ON WHITE CLOTHES PROTECTION 6 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
  7. 7. MORE EFFECTIVE THAN OTHERS DRY PROTECTION FOR BUSY DAYS GROSS MEN ARE SENSITIVE MEN TOO SUPER HERO 7 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
  8. 8. Freshening Claims 72 H lastingness Well-Distributed Caring 8 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
  9. 9. Fresh Active Sporty but with traditional image 9 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
  10. 10. Non of these brands do have a formed brand image in minds of consumers 10 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
  11. 11. Non of these Feminine brands do have a formed brand image in minds of consumers 11 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
  12. 12. Brand Adidas Universally recognized sports brand Confidence Agility Protection CONFIDENCE AND PROTECTION Adidas is all in. Axe Deodorant brand, with the most distinct approach Seductiveness Eroticism Applications all over the body SEDUCTIVENESS The Axe effect. Dove Brand expert on hygiene and skin care Hydrations Soft skin Intense routines protection Ordinary men testimonials PROTECTION + HYDRATION Real beauty. Garnier L'Oreal brand, beauty expert Protection Skin breath Ultra dry Mineral PROTECTION AND SKIN BREATH Take care. Nivea Brand expert on hygiene and skin care Technology No white and yellow stains Protection PROTECTION WITHOUT STAINS What men want. Rexona Top of mind Dry protection for busy days More effective than others THE MOST LASTING PROTECTION It won`t let you down Communication key attributes Positioning Focus Approach/ Tagline 12 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
  13. 13. ScentVariation Claim/No. Of Categories Privacy : 4 SKUs, Caldion : 4 SKUs, Extory : 4 SKUs, Nivea : 9 SKUs, Garnier : 10 SKUs, Renuzit : 6 SKUs, Equal : 3 SKUs, Blade : 6 SKUs, Nivea : 4 SKUs, Privacy : 4 SKUs, Emper: 40 SKUs, Sorinet :20Skus Adidas : 15 SKUs, Axe : 14 SKUs, Fa : 9 SKUs, 8*4 : 7SKUs, Rebul : 5 SKUs 1 2 3 7 14 21 40 Del & Alphabet each have 7 SKUs 13 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/
  14. 14. Emotional Rational AXE HAS DIFFERENT APPROACHE WITH MOST PLAYERS, WHICH IS GEARED TOWARDS THE EMOTIONAL SIDE. THIS AXIS, HOWEVER, IS INTENSIVELY EXPLOITED ONLY BY AXE WHICH OBTAINS GOOD RESULTS WITH THIS. Mid-market brand like examples above suffers from lack of any THIS IS THE AXIS TO BE WORKED WITH THE NEW BRAND, INTENSILY AND WITH A COMPLETELY NEW APPROACH Approaches 14 : ir.linkedin.com/pub/Mohammad-Ghazizadeh/۳۳/۶۰/۹b۸/

×