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  • 1. Building A Strong Online Presents By: Nicolas Pitts
  • 2.
    • Lansing Glass Company was started in Lansing in a little shop on Kalamazoo Street back in 1993. They began working with tools they have gained from their 34 years of experience. However, in 1998 the company was fortunate enough to upgrade to a better facility located at 2820 Alpha Acess in lansing, Mi. As of today the Lansing Glass Company has moved into the new state of the art building located on Baker Street in Lansing, Mi.
  • 3.  
  • 4.
    • Integrate the world of social media to help build brand awareness.
  • 5.
    By creating a Twitter and Facebook page for the Lansing Glass Company customers can follow the company and keep up with the latest projects. Twitter and Facebook both allow ways to link back to the official website. On twitter customers can follow and on facebook customers can “Like” what they see. Twitter and Facebook are a great way to stay connected with customers.
  • 6.
    • PROS
    • CONS
    • You can reach customers that traditional marketing misses.
    • You can learn how to improve your products and services. By encouraging open communication through public comments, you can learn what you can do to make your products and pitch better.
    • Social media marketing places high demands on your time. Content must be created, edited, approved and published; comments must be responded to and sites and pages must be maintained.
    • You lose some control of your marketing efforts. Anything you publish is up for grabs, and others can easily criticize you.
  • 7.
    • Here is a link on Online Social Media Monitoring
    • Monitoring
  • 8.  
  • 9.
    • Cost for Mediums (Facebook Twitter)> Free
    • Labor Cost> Paying employees for monitoring and updating
  • 10.
    • Online Presents
    • Twitter Followers
    • Facebook fans
    • Google Adwords