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Your Marketing    Documents:How to Make Your Resume and   Cover Letter Stand Out
Who We Are  Ed Andriessen               Kevin Lewis• CEO of Business        • CEO of Lewis Education  Training Resource   ...
AgendaWhy you should change your resume  into a marketing document?What is really going on in the typical  hiring manager’...
Why you should change yourresume into a marketing document?It’s no longer about what you have…  –Experience  –Education  –...
Why you should change yourresume into a marketing document?It’s no longer about what you have…  –Experience  –Education  –...
It is your responsibility tocommunicate your value…
The Marketing ProcessMarketing           Market               Message      MediumJob Search                               ...
The MESSAGE Creates      Interest    Fritz Brauner  Financial Planner
The MESSAGE Creates      Interest    Fritz Brauner     M0NEY
The MESSAGE Creates      Interest     Fuel?
The MESSAGE Creates       InterestOR Ingredient
“Sometimes Marketing is Justpositioning your productproperly in the market”          Paul Hawken          Smith & Hawken
Job Search?
Or marketingcampaign?
Inspiration for parts  of this program
A useful guide you can         find on  CareerBuilder.com
Example of actual Resume Accomplishment Section
Example of actual Resume Summary Section
Example of actual Resume Accomplishment Section
Example of actual Resume Accomplishment Section
Reformat with 3-5 brief                                   bullet points summarizing                                       ...
Remember…your resume gets a 20 second glancethe first time a hiring manager views it, so quickly               answer the ...
SARs and PARsCreate accomplishment statements with…SARs (Situation-Action-Result)PARs (Problem-Action-Result) SITUATION   ...
SARs and PARsSARs and PARs statements emphasize past achievements and successes by using quantifiable and measurable infor...
SARs and PARsA PARs/SARs statement is a specific example of  success doing a key element/duty of your job  and covers the ...
SARs and PARsEach PAR or SAR should answer the question . . . ."how did you do the work differently or better?"They highli...
SARs and PARs    DEMO
SARs and PARsForm Groups of TwoUsing the SARS/PARS sheet identify the  most recent employment situation you hadIdentify th...
Reformat with 3-5 brief                                bullet points summarizing                                     your ...
• The content of your cover  letter is in the job posting• Select three job “criteria”  and list how you meet that  criter...
Select threecriteria from the   job posting
Sample Cover Letter Using Job Post CriteriaLadies and Gentlemen,I noticed a recent job posting on your website that descri...
DO• Be Direct -use  names if  possible• Be detailed –  position,  qualifications  (use job post)• Be worthy –  what value ...
DON’T• Be generic –  no spray and  pray• Be careless –  nobody will  hire a sloppy  person• Be cocky –  bragging is a  tur...
AgendaWhy you should change your resume  into a marketing document?What is really going on in the typical  hiring manager’...
For More Information about dates and locations for Job Search Marketing training           visit…               Yes…it’s c...
Your Marketing    Documents:How to Make Your Resume and   Cover Letter Stand Out
Your Job Search Marketing Documents: How to Make Your Resume and Cover Letter Stand Out
Your Job Search Marketing Documents: How to Make Your Resume and Cover Letter Stand Out
Your Job Search Marketing Documents: How to Make Your Resume and Cover Letter Stand Out
Your Job Search Marketing Documents: How to Make Your Resume and Cover Letter Stand Out
Your Job Search Marketing Documents: How to Make Your Resume and Cover Letter Stand Out
Your Job Search Marketing Documents: How to Make Your Resume and Cover Letter Stand Out
Your Job Search Marketing Documents: How to Make Your Resume and Cover Letter Stand Out
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Your Job Search Marketing Documents: How to Make Your Resume and Cover Letter Stand Out

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Your Marketing Documents: How to Make Your Resume and Cover Letter Stand Out
When hiring managers are presented with hundreds of resumes, how do you get your resume and cover letter to stand out?
Ed Andriessen and Kevin Lewis, Business Marketing experts will show you how to change your resume from a typical list of job titles and bulleted responsibilities into a marketing document that describes your unique value and the contributions you can bring to an organization
This presentation will cover:
• Why you should change your resume into a marketing document?
• What is really going on in the typical hiring manager’s office?
• What type of resume format will gain attention in a positive way?
• What do you need to add and what should you leave out of a resume?
• How do you use SARs and PARs to demonstrate your accomplishments?
• Should you send a cover letter and what specifically should the cover letter say?
Join us for this informative session that will change your resume from a boring list into an exciting marketing document that gets you interviews.

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Transcript of "Your Job Search Marketing Documents: How to Make Your Resume and Cover Letter Stand Out"

  1. 1. Your Marketing Documents:How to Make Your Resume and Cover Letter Stand Out
  2. 2. Who We Are Ed Andriessen Kevin Lewis• CEO of Business • CEO of Lewis Education Training Resource Group• Marketing Consultant • Business Consultant.• Devilishly handsome • Also devilishly handsome (and a lot thinner)
  3. 3. AgendaWhy you should change your resume into a marketing document?What is really going on in the typical hiring manager’s office?What type of resume format will gain attention in a positive way?What do you need to add and what should you leave out of a resume?How do you use SARs and PARs to demonstrate your accomplishments?Should you send a cover letter and what specifically should the cover letter say?Q&A
  4. 4. Why you should change yourresume into a marketing document?It’s no longer about what you have… –Experience –Education –Titles
  5. 5. Why you should change yourresume into a marketing document?It’s no longer about what you have… –Experience –Education –TitlesIt’s about what you can do –Accomplishments –Achievements –Results
  6. 6. It is your responsibility tocommunicate your value…
  7. 7. The Marketing ProcessMarketing Market Message MediumJob Search Search & Market Resume Apply Most resumes communicate what a person has…not what they can do
  8. 8. The MESSAGE Creates Interest Fritz Brauner Financial Planner
  9. 9. The MESSAGE Creates Interest Fritz Brauner M0NEY
  10. 10. The MESSAGE Creates Interest Fuel?
  11. 11. The MESSAGE Creates InterestOR Ingredient
  12. 12. “Sometimes Marketing is Justpositioning your productproperly in the market” Paul Hawken Smith & Hawken
  13. 13. Job Search?
  14. 14. Or marketingcampaign?
  15. 15. Inspiration for parts of this program
  16. 16. A useful guide you can find on CareerBuilder.com
  17. 17. Example of actual Resume Accomplishment Section
  18. 18. Example of actual Resume Summary Section
  19. 19. Example of actual Resume Accomplishment Section
  20. 20. Example of actual Resume Accomplishment Section
  21. 21. Reformat with 3-5 brief bullet points summarizing your career here Reformat with 3-5 brief bullet points summarizing your mostsignificant accomplishments here
  22. 22. Remember…your resume gets a 20 second glancethe first time a hiring manager views it, so quickly answer the question… How specifically did you do your job?
  23. 23. SARs and PARsCreate accomplishment statements with…SARs (Situation-Action-Result)PARs (Problem-Action-Result) SITUATION or ACTION RESULT PROBLEM
  24. 24. SARs and PARsSARs and PARs statements emphasize past achievements and successes by using quantifiable and measurable information.
  25. 25. SARs and PARsA PARs/SARs statement is a specific example of success doing a key element/duty of your job and covers the most important aspects of your job.The specific results of your actions should be immediately clear to the reader.
  26. 26. SARs and PARsEach PAR or SAR should answer the question . . . ."how did you do the work differently or better?"They highlight the value, benefits and contributions that you bring to the organization
  27. 27. SARs and PARs DEMO
  28. 28. SARs and PARsForm Groups of TwoUsing the SARS/PARS sheet identify the most recent employment situation you hadIdentify three accomplishments that you were directly responsible forAllow your partner to interview you about your accomplishmentsRecord the results on the PARS/SARS sheet
  29. 29. Reformat with 3-5 brief bullet points summarizing your career here Reformat with 3-5 brief bullet points summarizingyour accomplishments here Move your standard list of job titles and responsibilities below the summary and accomplishments
  30. 30. • The content of your cover letter is in the job posting• Select three job “criteria” and list how you meet that criteria• Be specific with job titles and company names
  31. 31. Select threecriteria from the job posting
  32. 32. Sample Cover Letter Using Job Post CriteriaLadies and Gentlemen,I noticed a recent job posting on your website that describes a position with qualifications that I have attained in my 10 years in the banking industry.You listed these requirements:• Handle bank reconciliations – I managed weekly bank reconciliations at TD bank in my role as assistant bank manager.• Post journal entries – I posted dozens of journal entries daily in my position at P&C bank. I received several commendations for accuracy.• Process payroll with ADP – I processed payroll for 18 employees with Quickbooks which is substantially similar to ADPI would like to speak with you about how I can add value to your organization.I have enclosed my resume and look forward to speaking with you.Kind regards,Me
  33. 33. DO• Be Direct -use names if possible• Be detailed – position, qualifications (use job post)• Be worthy – what value can you bring?
  34. 34. DON’T• Be generic – no spray and pray• Be careless – nobody will hire a sloppy person• Be cocky – bragging is a turn off
  35. 35. AgendaWhy you should change your resume into a marketing document?What is really going on in the typical hiring manager’s office?What type of resume format will gain attention in a positive way?What do you need to add and what should you leave out of a resume?How do you use SARs and PARs to demonstrate your accomplishments?Should you send a cover letter and what specifically should the cover letter say?Q&A
  36. 36. For More Information about dates and locations for Job Search Marketing training visit… Yes…it’s co not com JobSearchMarketing.co Or call 609-365-0844
  37. 37. Your Marketing Documents:How to Make Your Resume and Cover Letter Stand Out

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