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Fishing in a Dry Pond: How to Match your Skills and Expertise with High Growth Industries
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Fishing in a Dry Pond: How to Match your Skills and Expertise with High Growth Industries

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In any marketing campaign (which is what a job search really is) the very first step is to determine where the market is for your product or service (your experience and skills) to maximize …

In any marketing campaign (which is what a job search really is) the very first step is to determine where the market is for your product or service (your experience and skills) to maximize opportunities for sales (landing a job).
Unfortunately, many job searches miss this important step. The job searcher may be looking for a job that is either in decline or not available in the geographic are they seek. The job seeker is metaphorically “fishing in a dry pond” and wasting time, effort and energy.
In this webinar, Ed Andriessen, CEO of Business Training Resource and Kevin Lewis, CEO of Lewis Education Group, answers important questions about how to conduct market research for a job search and avoid “fishing in a dry pond”.
Ed and Kevin will cover:
• Why job market research is necessary before you start your search
• What are the key elements of job market research?
• Where to find job market information
• What are the hot jobs and how do you get training for them
• Online resources for new job titles, descriptions and responsibilities

Published in: Education
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  • 1. Presenters:• Kevin Lewis – Lewis Education Group• Ed Andriessen – Business Training Resource
  • 2.  Pleasesilence your cell phone
  • 3. Ed Andriessen Kevin Lewis CEO of Business Training  CEO of Lewis Education Group Resource  Business Consultant. Marketing Consultant  Also devilishly handsome Devilishly handsome (and a lot thinner)
  • 4.  Why this program The Marketing Process Marketing Research Job growth & decline Where the jobs are The Impact of Education Career Information Need More Direction? Q&A
  • 5. Avoid ◦ Wasted time ◦ Frustration ◦ InsanityGain ◦ New perspectives ◦ Awareness ◦ New directions?
  • 6. Marketing Market Message MediumJob Search Search & Market Resume Apply Many people skip this step
  • 7. First determine which jobs are growing and which jobs are declining
  • 8. Step 1 – go to Department of Labor Website
  • 9. Step 2 – Select Labor Market Information
  • 10. Step 3 – Select Data Reports
  • 11. Step 4 – Select Occupational Employment Projection Reports
  • 12. Step 4 – Select the report 1. Select county 2. Choose county 3. Choose report
  • 13. Next determine where jobs are most available
  • 14. Go back to Menu– Select Labor Market Information
  • 15. Select Labor Market Information Update
  • 16. “You need to do more than what your doing now……but not as much as you think you have to.” David Allen
  • 17.  GED – if you don’t have one…get one now!
  • 18.  Web Designer Certificate ◦ Learn the elements of Web Design and skills necessary to create an effective website. Web Developer/Programmer Certificate ◦ Developers may choose the Microsoft track, or choose the Open Source Track. Graphic Designer Certificate ◦ Become an effective and marketable designer for both the web and print publications. Basic foundational training in the graphic arts in addition to practical experience with the state-of-the-art, premium Adobe creative suite.
  • 19. Microsoft Word/Excel Certification Preparation ◦ Provides the practical knowledge and skills to prepare for the Microsoft Certified Application Specialist exam in Excel/Word.Veterinary Assistant ◦ This program is designed for entry-level career in the field of veterinary medicine.Health Careers ◦ Gerontology, Dental Radiology, EKG, EMT, Pharmacy TechnicianAutomated Technology – NEW! -Who maintains the automation? For electricians, industrialmechanics, automation technicians, system operators
  • 20. Alternate Route to Teaching ◦ Have a BS, BA, or higher degree and who did not complete a traditional teacher preparation program? Demand for teachers who specialize in Math and sciencesCertificate in Medical Billing/Coding Specialist ◦ Accurate medical billing/coding is necessary to secure maximum reimbursement for the healthcare provider and to ensure legal compliance on claims.Bookkeeping ◦ Basic, hands-on, workshop-style manual bookkeeping course covers the complete accounting cycle from business transactions through entry into the books and records.
  • 21. http://www.myskillsmyfuture.org/
  • 22. http://www.mynextmove.org/
  • 23.  Why this program The Marketing Process Marketing Research Job growth & decline Where the jobs are The Impact of Education Career Information Need More Direction? Q&A
  • 24. Thanks for participating!

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