Guest Blog post at Adobe TechComm Central, presing aligning skill-building and community engagement. Full text at: http://blogs.adobe.com/techcomm/2013/08/gamification-the-stakes-for-content-design.html
The stakes for content design [guest blog]
A kitten chasing a ball of yarn; a beach tourist at a
pinball machine; a bored train-traveller, killing Angry
Birds on a smartphone… what do they have in common?
Gamification is useful to improve:
• Outcomes and content assessment. Gamification can provide quantitative metrics via
scoring (e.g. “likes”) and other collective data gathering tools.
• Procedural development and organization process. Gaming strategies can help compare
usage, content design preferences, or procedural rules in a social community or
• Attitudinal conduct or behaviour. Social gaming can promote employee engagement and
increase users’ participation and fidelity, by activating playful competition.
• Resilience and Personal Development. Learning to succeed (winning), and more
importantly, learning to fail (losing) are useful skills for life-long professional training.
Full article at TechComm Central by Adobe
By Neus Lorenzo