AnnounceMyMove.com webinar on Creating A Strategy for Social Media!

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    Notes on slide 1

    Show a blueprint here

    Show two people belly to belly and eye to eye

    Show two people belly to belly and eye to eye

    3 different slides

    3 different slides

    3 different slides

    Show the people above on one slide hanging out

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    AnnounceMyMove.com webinar on Creating A Strategy for Social Media! - Presentation Transcript

    1. Creating a Strategy for Social Media
    2. AnnounceMyMove
      Strategy
    3. Mike@MikeParker.com
    4. Things to Remember!
      Get out of Judgment Get into Curiosity!
      Treat People the way THEY want to be Treated!
    5. Buyers buy Houses
      Seller’s buy Image!
      It is not who you know
      It is who knows you!
      Things to Remember
    6. Lifetime Customer Value







      $2,752,510
      $57,803
      6 year holding period/3% appreciation
    7. What’s this whole Social Media thing?
    8. Social Media is . . .
    9. Social Media defines:
      Activities that have social interaction with sharing of words, images, video, and audio
      thru Technology!
    10. Follow us on Twitter and Facebook
    11. In other words. . .
      Social media is a conversation that takes place online
    12. Like all conversations,
      The key to social media begins and ends with listening
    13. You may not have a social media plan . . .
      But you certainly use media
    14. Computer less than $300
    15. ListenWith Eyes and Ears!
    16. Social Media is here to stay!
      But tools are temporary
      • Stay ahead of the curve . . . listen
    17. Social media tools aren’t really free
      They cost time
      Sometimes, lots of time
    18. WHY
      Why do you want to do social media?
      Write down why!
      Go ahead and write down!
    19. Ask Yourself . . .
    20. Do you want to . . .
    21. Who is YOUR TARGET?
    22. Who do you want to connect with
    23. You know your target . . .
      You know your resource
      Now what do you want to achieve?
    24. People Like this guy
      By 2010, Millennial will outnumber baby boomers
      $350 billion in spending power
      Spend over 16 hours a week online
      96% have joined a social network
      They care about what their friends think and what they like, not traditional marketing and ads
    25. And people like her
      • 41% of Babyboomers have visited a social networking site
      • +55 women fastest growing demographic on Facebook
      • More stable, dependable income
    26. Tools are useless without a blueprint
      No off the Shelf solution
      Find the Sweet Spot
    27. Call to Action
      Have a purpose or a mission
    28. Belly to Belly
      Eye to Eye
    29. How would you go from New York to Los Angles, what form of transportation could you use?
    30. The Rules of Social Media are not Defined
      But there are a few to keep in mind
    31. 1. Stay Transparent
      Don’t be evasive
      Always offer your full name, your title, and your organization
      Be the first to admit vested interests
    32. 2. Keep it Conversational
      A blog post isn’t a book
      Write like you would write to a friend
      Ask questions
    33. 3. Write What you Know
      Stick to issues you know
      If you don’t know, ASK?
      Position yourself as an expert in your field
    34. 4. Admit Mistakes
      “Oops” happens
      Be the first to admit your wrongs and make them right
      Thank those who bring mistakes to your attention
    35. 5. Don’t Ignore Negativity
      Negative comments are chances to turn critics into supporters
      Respond kindly and respectfully
      Understand concerns
      Answer questions
    36. If something doesn’t feel right, it probably isn’t
      Get others opinions on posting controversial material
      6. Trust Your Instincts
      I knew this was a bad idea. . .
    37. This makes your social media plan. . .
      And not the source of tears and anguish
    38. Social media tools aren’t really free
      They cost time
      Sometimes, lots of time
    39. What will you discover?
      Better understanding of your brand presence
      Online communities you should join
    40. What will you discover?
      Targets and influencers you should engage
      Values you should promote
      Attitudes you should change
    41. Profile
      Who are you?
      How do you want to present yourself?
      Be TRUE!
    42. Call to Action
      Have a purpose or a mission
    43. Who do you want to connect with
    44. Know the Lay of the Land!
    45. Take note of
      Time staff members can devote to social media
      Content already produced that can be used on social media sites
    46. What can I devote to implementing my Social Media plan?
    47. Time! Manpower! Content!
    48. Twitter
    49. Cattle drive #1
    50. Cattle drive #2
    51. Cattle drive #3
    52. Susan to do Social media logos on one page
    53. Blackjack table with chips and moneyon it
    54. Proctor and Gamble
    55. Where does your TARGET hang out at?
    56. Where does your TARGET hang out at?
    57. Target hang out
    58. What channels do you currently use?
      Websites?
      Direct marketing?
      Email?
      Phone?
      Outreach programs?
      Newsletters?
    59. Know the Lay of the Land!
    60. Key to Social Media Marketing Success
    61. ListenWith Eyes and Ears!

    + mike parkermike parker, 4 months ago

    custom

    426 views, 4 favs, 1 embeds more stats

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