Creating a Strategy for Social Media

AnnounceMyMoveStrategy

Mike@MikeParker.com

Things to Remember!Get out of Judgment Get into Curiosity!Treat People the way THEY want to be Treated!

Buyers buy HousesSeller’s buy Image!It is not who you know It is who knows you!Things to Remember

Lifetime Customer Value$2,752,510$57,8036 year holding period/3% appreciation

What’s this whole Social Media thing?

Social Media is . . .

Social Media defines:Activities that have social interaction with sharing of words, images, video, and audio thru Technology!

Follow us on Twitter and Facebook

In other words. . . Social media is a conversation that takes place online

Like all conversations, The key to social media begins and ends with listening

You may not have a social media plan . . .But you certainly use media

Computer less than $300

ListenWith Eyes and Ears!

Social Media is here to stay!But tools are temporaryStay ahead of the curve . . . listen

Stay ahead of the curve . . . listen

Social media tools aren’t really freeThey cost timeSometimes, lots of time

WHYWhy do you want to do social media?Write down why! Go ahead and write down!

Ask Yourself . . .

Do you want to . . .

Who is YOUR TARGET?

Who do you want to connect with

You know your target . . . You know your resourceNow what do you want to achieve?

People Like this guyBy 2010, Millennial will outnumber baby boomers$350 billion in spending powerSpend over 16 hours a week online96% have joined a social networkThey care about what their friends think and what they like, not traditional marketing and ads

And people like her41% of Babyboomers have visited a social networking site+55 women fastest growing demographic on FacebookMore stable, dependable income

41% of Babyboomers have visited a social networking site

+55 women fastest growing demographic on Facebook

More stable, dependable income

Tools are useless without a blueprintNo off the Shelf solutionFind the Sweet Spot

Call to ActionHave a purpose or a mission

Belly to BellyEye to Eye

How would you go from New York to Los Angles, what form of transportation could you use?

The Rules of Social Media are not DefinedBut there are a few to keep in mind

1. Stay TransparentDon’t be evasiveAlways offer your full name, your title, and your organizationBe the first to admit vested interests

2. Keep it ConversationalA blog post isn’t a bookWrite like you would write to a friendAsk questions

3. Write What you KnowStick to issues you knowIf you don’t know, ASK?Position yourself as an expert in your field

4. Admit Mistakes“Oops” happensBe the first to admit your wrongs and make them rightThank those who bring mistakes to your attention

5. Don’t Ignore NegativityNegative comments are chances to turn critics into supportersRespond kindly and respectfullyUnderstand concernsAnswer questions

If something doesn’t feel right, it probably isn’t Get others opinions on posting controversial material6. Trust Your InstinctsI knew this was a bad idea. . .

This makes your social media plan. . . And not the source of tears and anguish

Social media tools aren’t really freeThey cost timeSometimes, lots of time

What will you discover?Better understanding of your brand presenceOnline communities you should join

What will you discover?Targets and influencers you should engageValues you should promoteAttitudes you should change

ProfileWho are you?How do you want to present yourself?Be TRUE!

Call to ActionHave a purpose or a mission

Who do you want to connect with

Know the Lay of the Land!

Take note ofTime staff members can devote to social mediaContent already produced that can be used on social media sites

What can I devote to implementing my Social Media plan?

Time! Manpower! Content!

Twitter

Cattle drive #1

Cattle drive #2

Cattle drive #3

Susan to do Social media logos on one page

Blackjack table with chips and moneyon it

Proctor and Gamble

Where does your TARGET hang out at?

Where does your TARGET hang out at?

Target hang out

What channels do you currently use?Websites?Direct marketing?Email?Phone?Outreach programs?Newsletters?

Know the Lay of the Land!

Key to Social Media Marketing Success

ListenWith Eyes and Ears!