Short messages big returns
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Short messages big returns Presentation Transcript

  • 1. SHORT MESSAGES, BIG RETURNS: MAKING THE MOST OF ONLINE & MOBILE OUTREACH WITH TWITTER, FACEBOOK, AND MY INFO QUEST
    Ann Schoenenberger, MLIS
    Digital Librarian
    Kenton County Public Library
    @nkyconnect
  • 2. Learning Objectives
    Compelling reasons to try these tools
    Basic understanding of 3 tools
    Methods to begin or advance your skills a few steps
  • 3. Action steps
    Sign up and experiment
    Read and think more about implementing social media applications in the library
    Sign up for My Info Quest
    Homework
  • 4. A framework…
    Needs
    Service
    Tools
    Reference
    Instruction
    Collection Development
    Reader’s advisory
    Access to information
    Books
    Movies
    Music
    Information
    Recommendations
    Reviews
    Facts
    Entertainment
    Skills
    Technology
    Building
    Media
    Staff
    Catalog
    Phones
    Computers
    Website
    Email
    Chat
    Social Media
    Text
  • 5. Know your Audience
    Use of Twitter, Facebook, and mobile phones is increasing.
    People start their information search with a search engine.
    People have preferences for information delivery [see tools].
    The library community is seeking how people want to use the library online.
  • 6. Why?
    Twitter, Facebook, & My Info Quest
    Accessible
    Popular
    Flexible
    Free
  • 7.
    • Access to information
    • 8. Reference
    • 9. Instruction
    • 10. Collection Development
    • 11. Reader’s advisory
    In 140 characters or less?
    Break them up
    Squish them into concise compartments
    Stretch them and weave them into new territories
    The same service in new ways.
  • 12. Marketing vs. Service
    Knowing about It.
    It
  • 13. Quiz: marketing vs. service
    The library is open from 9AM-5PM
    A list of recommended reads from our staff.
    The music program is Saturday, April 17th.
    What was your favorite book of 2009?
    The library has databases with free information.
    Read popular magazines in EBSCO Masterfile Premier.
    Use advanced search using library databases to limit your results to book reviews.
    @stansmith The fastest animal in the world is the turtle. -World Book Encyclopedia
  • 14. The Tools
    Learning by example
    Learn by doing
    Resources
  • 15. Facebook
    Marketing and Community Building
    Kenton Library Storytimes
    http://www.facebook.com/home.php#!/KentonStorytime?ref=ts
    British Library
    http://www.facebook.com/home.php#!/britishlibrary?ref=ts
    New York Public Library
    http://www.facebook.com/?ref=logo#!/newyorkpubliclibrary?ref=ts
    Libraries Using Facebook Pages
    Get to knowyour fans
  • 16. Applications for Facebook
    Services
    Worldcat
    Book lists [Goodreads, Weread, Bookshare]
    Live chat/Ask a Librarian
    Book Clubs
    Libguides [Butler] http://libguides.butler.edu/index.php
    Catalog [San Francisco] http://www.widgetbox.com/widget/san-francisco-library-opac
  • 17. Twitter
    @boonelibrary
    @cincylibrary
    @nypl
    @parkvine
    @urbancincy
    http://www.nfiresearch.com/index.php?option=com_content&view=article&id=314
    http://lindybrown.com/blog/2009/01/libraries-on-twitter-updated-list/
  • 18. Search
    http://search.twitter.com/advanced
    http://askontwitter.com/
    “Does anyone know”
    “I need”
    “public library”
    “where can I”
    “What is the”
    ?
  • 19. Hashtags
    #nowreading
    #nky
    #book
    #library
  • 20. Text reference with My Info Quest
    http://www.myinfoquest.info/
    How much does it cost?   It is free through December 2010.
    How to join the project:  Contact Lori Bell at lbell@alliancelibrarysystem.com if you are interested in participating.
     
    How many hours does my library have to staff it?
    For now, at least two hours per week. 
     
    What else does my library have to do?
    1) Each library will put a link on their website and publicizing the service to their patrons. 
    2) Have a representative on the advisory group .
    3) Attend training sessions and participate in practice sessions.
    4) Participate in the evaluation of the service.
    5)  Participate in project communication via the Google Groups.
     
    Do we need a cell phone to participate?  No
  • 21. Homework:
    1) Send me a tweet or message about your experience and experiments with these tools.
    Twitter
    @nkyconnect
    Facebook
    Send a request to:
    Ann Schoenenberger
    business@kentonlibrary.org
    2)Text a question to: 309-222-7740