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SHORT MESSAGES, BIG RETURNS: MAKING THE MOST OF ONLINE & MOBILE OUTREACH WITH TWITTER, FACEBOOK, AND MY INFO QUEST Ann Schoenenberger, MLIS Digital Librarian Kenton County Public Library @nkyconnect
Learning Objectives Compelling reasons to try these tools Basic understanding of 3 tools Methods to begin or advance your skills a few steps
Action steps Sign up and experiment Read and think more about implementing social media applications in the library Sign up for My Info Quest Homework
A framework… Needs Service Tools Reference Instruction Collection Development Reader’s advisory Access to information Books Movies Music Information Recommendations Reviews Facts Entertainment Skills Technology Building Media Staff Catalog Phones Computers Website Email Chat Social Media Text
Know your Audience Use of Twitter, Facebook, and mobile phones is increasing. People start their information search with a search engine. People have preferences for information delivery [see tools]. The library community is seeking how people want to use the library online.
Why? Twitter, Facebook, & My Info Quest Accessible Popular Flexible Free
Access to information
In 140 characters or less? Break them up Squish them into concise compartments Stretch them and weave them into new territories The same service in new ways.
Marketing vs. Service Knowing about It. It
Quiz: marketing vs. service The library is open from 9AM-5PM A list of recommended reads from our staff. The music program is Saturday, April 17th. What was your favorite book of 2009? The library has databases with free information. Read popular magazines in EBSCO Masterfile Premier. Use advanced search using library databases to limit your results to book reviews. @stansmith The fastest animal in the world is the turtle. -World Book Encyclopedia
The Tools Learning by example Learn by doing Resources
Facebook Marketing and Community Building Kenton Library Storytimes http://www.facebook.com/home.php#!/KentonStorytime?ref=ts British Library http://www.facebook.com/home.php#!/britishlibrary?ref=ts New York Public Library http://www.facebook.com/?ref=logo#!/newyorkpubliclibrary?ref=ts Libraries Using Facebook Pages Get to knowyour fans
Applications for Facebook Services Worldcat Book lists [Goodreads, Weread, Bookshare] Live chat/Ask a Librarian Book Clubs Libguides [Butler] http://libguides.butler.edu/index.php Catalog [San Francisco] http://www.widgetbox.com/widget/san-francisco-library-opac
Search http://search.twitter.com/advanced http://askontwitter.com/ “Does anyone know” “I need” “public library” “where can I” “What is the” ?
Hashtags #nowreading #nky #book #library
Text reference with My Info Quest http://www.myinfoquest.info/ How much does it cost? It is free through December 2010. How to join the project: Contact Lori Bell at email@example.com if you are interested in participating.
How many hours does my library have to staff it? For now, at least two hours per week.
What else does my library have to do? 1) Each library will put a link on their website and publicizing the service to their patrons. 2) Have a representative on the advisory group . 3) Attend training sessions and participate in practice sessions. 4) Participate in the evaluation of the service. 5) Participate in project communication via the Google Groups.
Do we need a cell phone to participate? No
Homework: 1) Send me a tweet or message about your experience and experiments with these tools. Twitter @nkyconnect Facebook Send a request to: Ann Schoenenberger firstname.lastname@example.org 2)Text a question to: 309-222-7740