SEO
(Search engine optimization)
 WHAT IS SEO?
 SEO stands for “Search Engine Optimization”. SEO
is the process of improving the volume and quality
of tr...
 What is the Importance of SEO?

Be ranked high in the search results.
 Attract advertisers.
 Generate online revenue....
 What are the Features of SEO?
 Visual feedback.
 Setting your focus keyword.
Advanced on page optimization.
 What Do...
 WHAT IS SEO PROCESS?

 Research
 Reporting & Goal Setting
 Content Building
 Page Optimization
 Social & Link Build...
 Content Building: Content is king in search engine
optimization. The search engines love text; high volume, highquality ...
 SEO Cycle?


CYCLE

GOAL SETTING

PLANNING/EXECUTION

MAINTENANCE

ASSESSMENT
 Why you want SEO for your site?

 Users usually go too the site on the first page of the
search engine’s results.
 We ...
Ppt on seo in indrapuram
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Ppt on seo in indrapuram

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NKtech is a SEO company that provide services relates to social and internet marketing, Nktech includes best developer,SEO Executives,Designer that help our clients to promote thier business for more detail contact us at http://www.nktech.in/ or call us at 828-7777-549,91-120-4804958

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Transcript of "Ppt on seo in indrapuram"

  1. 1. SEO (Search engine optimization)
  2. 2.  WHAT IS SEO?  SEO stands for “Search Engine Optimization”. SEO is the process of improving the volume and quality of traffic to a web site from search engines.  SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field.  What are the major Search Engine?  All major search engines are such as: .Google . Yahoo . Bing
  3. 3.  What is the Importance of SEO? Be ranked high in the search results.  Attract advertisers.  Generate online revenue.  Fulfill its purpose.  How Search Engine work?  Search Engine rank the resulting documents using an algorithm by assigning various weights and ranking factors.  Search Engine search their own databases when a user enters in a search to find related documents.  Search Engine indexes the content(text,code) in these documents by adding it to their databases and then periodically updates this content.
  4. 4.  What are the Features of SEO?  Visual feedback.  Setting your focus keyword. Advanced on page optimization.  What Does SEO provides?  To promote the business at an economical rate.  To increase the site promotion also increase the site popularity.  To provide the needed information to the visitors in the best time.  To update competitors site in terms of search engine rankings.
  5. 5.  WHAT IS SEO PROCESS?  Research  Reporting & Goal Setting  Content Building  Page Optimization  Social & Link Building  Follow Up Reporting & Analysis  Research: Keyword phrase research involves identifying a group of keyword phrases that will be used in optimization. The two important factors: high usage by searchers and relatively low competition within the search engines.  Reporting & Goal Setting: These statistics show how searchers are finding and interacting with the subject site, e.g., which search engines, what keyword phrases are being used, bounce rates, most popular content, etc. After developing a complete picture of the site’s starting position, goals are set for the SEO plan.
  6. 6.  Content Building: Content is king in search engine optimization. The search engines love text; high volume, highquality content related to your business will serve you in a couple of important ways. Search engines will have more information to store about your business and products; that information will translate directly into the ranking they give your site for related keyword phrases.  Page Optimization: Page Titles  Text-Based Navigation  Prominence of Targeted Keyword Phrases  Site Map  ALT and META data  Clean up the Code  Social & Link Building: we help clients establish a social media presence and consult with the client on how best to use those social media profiles to share site content and connect with customers and potential customers. We consult with our clients on ways to build their online reach and influence with new inbound links.  Follow Up Reporting & Analysis: The same reporting done in the initial phase of the campaign is done again at regular intervals, post-optimization. Rankings, site traffic and other key metrics can then be compared to preoptimization levels, giving measurable results to the SEO campaign. The specific metrics used in an SEO plan will depend on the goals of that site.
  7. 7.  SEO Cycle?  CYCLE GOAL SETTING PLANNING/EXECUTION MAINTENANCE ASSESSMENT
  8. 8.  Why you want SEO for your site?  Users usually go too the site on the first page of the search engine’s results.  We want SEO for the attention of the users.  What are the technologies to be used?  Used keywords in my site like: header tag.  Putting the title and description of the site in the designated areas in file.  Made the first sentence of the website the same as the description located within the file.

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