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Using linkedIn for business and professional networking oct. 2010

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    Using linkedIn for business and professional networking oct. 2010 Using linkedIn for business and professional networking oct. 2010 Presentation Transcript

    • Using LinkedIn for Business & Professional Networking
      Andy Alsop, Deep Web Technologies
      Nora Stoecker, NKS Info Services
      October 21, 2010
    • Outline
      Content: ~ 40-45 minutes
      Q&A: ~ 15-20 minutes
      How many already Using LI?
      Quick & Dirty Overview
      Creating a Profile
      Adding Contacts
      Andy :Finding employees
      Looking for Connections
      Intro’s for Clients
      Nora:Groups
      Answers
      Other Features
      Q&A
      www.linkedin.com
      10/21/2010
      Using LinkedIn for Business & Professional Networking
    • Let’s Get Started
      Quick & Dirty Overview
      • Online network for business professionals
      • 80 million+ professionals
      • LinkedIn provides (additional) professional credibility
      Start by:
      Creating a Profile
      Adding Contacts
      10/21/2010
      Using LinkedIn for Business & Professional Networking
      http://www.linkedin.com
      • LinkedIn is your online “business card/elevator speech/resume or CV on steroids”
      • LinkedIn is your online network of professional contacts and subject matter experts
      • LinkedIn provides a lot of power for free; enhanced services available for a fee.
    • Now We’re Really Getting Started
      Creating a Profile
      • Create an account
      • Build a Profile
      • Add Contacts
      Let’s go to
      10/21/2010
      Using LinkedIn for Business & Professional Networking
      http://www.linkedin.com
    • Now We’re Really Getting Started
      Creating a Profile
      • Create an account
      • Build a Profile
      • Add Contacts
      Let’s go to
      10/21/2010
      Using LinkedIn for Business & Professional Networking
      1. Begin building profile
      http://www.linkedin.com
      2. Continue building full profile
    • Now We’re Really Getting Started
      Creating a Profile
      • Create an account
      • Build a Profile
      • Add Contacts
      At least 35 people
      Let’s go to
      10/21/2010
      Using LinkedIn for Business & Professional Networking
      http://www.linkedin.com
      Import from email contacts or select from “colleagues, classmates or people you may know”, or identify active members of your groups (after you join some groups), or search for people directly.
    • 10/21/2010
      Using LinkedIn for Business & Professional Networking
      Using LinkedIn for Business Connections
      • Network Statistics
      • Finding employees
      • Looking for Connections
      • Introductions for Clients/Associates
      • Recommendations
      • My Groups
      Federated Search Group Coronado Ventures Forum
      10/21/2010
      Using LinkedIn for Business & Professional Networking
    • Find a Job / Post a Job
      Using your network
      10/21/2010
      Using LinkedIn for Business & Professional Networking
      Using LinkedIn for Business Connections
      • Network Statistics
      • Finding employees
      • Looking for Connections
      • Introductions for Clients/Associates
      • Recommendations
      • My Groups
      Federated Search Group Coronado Ventures Forum
    • 10/21/2010
      Using LinkedIn for Business & Professional Networking
      Using LinkedIn for Business Connections
      • Network Statistics
      • Finding employees
      • Looking for Connections
      • Introductions for Clients/Associates
      • Recommendations
      • My Groups
      Federated Search Group Coronado Ventures Forum
      1st Level Connections
      2nd Level Connections
      3rd Level Connections
    • 10/21/2010
      Using LinkedIn for Business & Professional Networking
      Using LinkedIn for Business Connections
      • Network Statistics
      • Finding employees
      • Looking for Connections
      • Introductions for Clients/Associates
      • Recommendations
      • My Groups
      Federated Search Group Coronado Ventures Forum
    • 10/21/2010
      Using LinkedIn for Business & Professional Networking
      Using LinkedIn for Business Connections
      • Network Statistics
      • Finding employees
      • Looking for Connections
      • Introductions for Clients/Associates
      • Recommendations
      • My Groups
      Federated Search Group Coronado Ventures Forum
    • 10/21/2010
      Using LinkedIn for Business & Professional Networking
      Using LinkedIn for Business Connections
      • Network Statistics
      • Finding employees
      • Looking for Connections
      • Introductions for Clients/Associates
      • Recommendations
      • My Groups
      Federated Search Group Coronado Ventures Forum
    • Using LinkedIn for Professional Connections
      • Groups
      733,023 of them!
      • Answers
      Find subject experts; demonstrate expertise; engage in discussion
      • Some Other Features
      Companies (beta)
      Interconnectivity – Blogs & Twitter
      Slideshare
      More …
      Let’s go to
      10/21/2010
      Using LinkedIn for Business & Professional Networking
      730,000+ and counting, though many as small as one or two people. You must sign up and meet the criteria to join a group. Some are active; some not.
      The benefit is in participation!
    • Using LinkedIn for Professional Connections
      • Groups
      726,324 of them!
      • Answers
      Find subject experts; demonstrate expertise; engage in discussion
      • Some Other Features
      Companies (beta)
      Interconnectivity – Blogs & Twitter
      Slideshare
      More …
      Let’s go to
      10/21/2010
      Using LinkedIn for Business & Professional Networking
      Asking reasonable questions and providing informed answers is another way to build professional credibility and learn from your network. Again, the benefit is in participation!
    • Using LinkedIn for Professional Connections
      • Groups
      733,023 of them!
      • Answers
      Find subject experts; demonstrate expertise; engage in discussion
      • Some Other Features
      Companies (beta)
      Interconnectivity – Blogs & Twitter
      Slideshare
      More …
      Let’s go to
      10/21/2010
      Using LinkedIn for Business & Professional Networking
      Identify contacts; “follow” to track events, hires, promotions, & terminations; see recent news; …
    • Using LinkedIn for Professional Connections
      • Groups
      733,023 of them!
      • Answers
      Find subject experts; demonstrate expertise; engage in discussion
      • Some Other Features
      Companies (beta)
      Interconnectivity – Blogs & Twitter
      Slideshare
      More …
      Let’s go to
      10/21/2010
      Using LinkedIn for Business & Professional Networking
    • Resources
      Selected Groups
      ARMA International
      American Library Association
      LIS Career Options subgroup
      Some divisions
      Business New Mexico
      Job & Career Network
      Many subgroups
      Santa Fe Business Network
      SLA- Special Libraries Association
      Many divisions
      Some Chapters
      Selected References
      10/21/2010
      Using LinkedIn for Business & Professional Networking
      LinkedIn Learning Center http://learn.linkedin.com/
      LinkedIn Blog http://blog.linkedin.com/
      Breeding, Marshall. “Social Networking Strategies for Professionals”. Computers in Libraries, Oct. 2009 http://tinyurl.com/2akkmvw
      Helft, Miguel. “The Social Network that Gets Down to Business”. The New York Times, Sept. 20, 2010. http://tinyurl.com/27mzfre
      Roslansky, Ryan. “Follow Companies on LinkedIn for More Personalized Career Insights”. From the LinkedIn Blog, Sept. 28, 2010. http://tinyurl.com/2762w79
    • Final Thoughts
      Thank you!
      Contact Andy:
      aalsop@deepwebtech.com
      http://www.DeepWebTech.com
      http://www.linkedin.com/in/andyalsop
      Contact Nora:
      n.stoecker@nksinfoservices.com
      http://www.nksinfoservices.com
      http://www.linkedin.com/in/nksinfo
      • Consider you “privacy” comfort zone – but be accessible.
      • Use LinkedIn to
      • make business or professional connections
      • demonstrate and share your expertise, knowledge & personality
      What else would you like to know?
      10/21/2010
      Using LinkedIn for Business & Professional Networking