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Using linkedIn for business and professional networking oct. 2010

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Using linkedIn for business and professional networking oct. 2010 Using linkedIn for business and professional networking oct. 2010 Presentation Transcript

  • Using LinkedIn for Business & Professional Networking
    Andy Alsop, Deep Web Technologies
    Nora Stoecker, NKS Info Services
    October 21, 2010
  • Outline
    Content: ~ 40-45 minutes
    Q&A: ~ 15-20 minutes
    How many already Using LI?
    Quick & Dirty Overview
    Creating a Profile
    Adding Contacts
    Andy :Finding employees
    Looking for Connections
    Intro’s for Clients
    Nora:Groups
    Answers
    Other Features
    Q&A
    www.linkedin.com
    10/21/2010
    Using LinkedIn for Business & Professional Networking
  • Let’s Get Started
    Quick & Dirty Overview
    • Online network for business professionals View slide
    • 80 million+ professionals View slide
    • LinkedIn provides (additional) professional credibility
    Start by:
    Creating a Profile
    Adding Contacts
    10/21/2010
    Using LinkedIn for Business & Professional Networking
    http://www.linkedin.com
    • LinkedIn is your online “business card/elevator speech/resume or CV on steroids”
    • LinkedIn is your online network of professional contacts and subject matter experts
    • LinkedIn provides a lot of power for free; enhanced services available for a fee.
  • Now We’re Really Getting Started
    Creating a Profile
    • Create an account
    • Build a Profile
    • Add Contacts
    Let’s go to
    10/21/2010
    Using LinkedIn for Business & Professional Networking
    http://www.linkedin.com
  • Now We’re Really Getting Started
    Creating a Profile
    • Create an account
    • Build a Profile
    • Add Contacts
    Let’s go to
    10/21/2010
    Using LinkedIn for Business & Professional Networking
    1. Begin building profile
    http://www.linkedin.com
    2. Continue building full profile
  • Now We’re Really Getting Started
    Creating a Profile
    • Create an account
    • Build a Profile
    • Add Contacts
    At least 35 people
    Let’s go to
    10/21/2010
    Using LinkedIn for Business & Professional Networking
    http://www.linkedin.com
    Import from email contacts or select from “colleagues, classmates or people you may know”, or identify active members of your groups (after you join some groups), or search for people directly.
  • 10/21/2010
    Using LinkedIn for Business & Professional Networking
    Using LinkedIn for Business Connections
    • Network Statistics
    • Finding employees
    • Looking for Connections
    • Introductions for Clients/Associates
    • Recommendations
    • My Groups
    Federated Search Group Coronado Ventures Forum
    10/21/2010
    Using LinkedIn for Business & Professional Networking
  • Find a Job / Post a Job
    Using your network
    10/21/2010
    Using LinkedIn for Business & Professional Networking
    Using LinkedIn for Business Connections
    • Network Statistics
    • Finding employees
    • Looking for Connections
    • Introductions for Clients/Associates
    • Recommendations
    • My Groups
    Federated Search Group Coronado Ventures Forum
  • 10/21/2010
    Using LinkedIn for Business & Professional Networking
    Using LinkedIn for Business Connections
    • Network Statistics
    • Finding employees
    • Looking for Connections
    • Introductions for Clients/Associates
    • Recommendations
    • My Groups
    Federated Search Group Coronado Ventures Forum
    1st Level Connections
    2nd Level Connections
    3rd Level Connections
  • 10/21/2010
    Using LinkedIn for Business & Professional Networking
    Using LinkedIn for Business Connections
    • Network Statistics
    • Finding employees
    • Looking for Connections
    • Introductions for Clients/Associates
    • Recommendations
    • My Groups
    Federated Search Group Coronado Ventures Forum
  • 10/21/2010
    Using LinkedIn for Business & Professional Networking
    Using LinkedIn for Business Connections
    • Network Statistics
    • Finding employees
    • Looking for Connections
    • Introductions for Clients/Associates
    • Recommendations
    • My Groups
    Federated Search Group Coronado Ventures Forum
  • 10/21/2010
    Using LinkedIn for Business & Professional Networking
    Using LinkedIn for Business Connections
    • Network Statistics
    • Finding employees
    • Looking for Connections
    • Introductions for Clients/Associates
    • Recommendations
    • My Groups
    Federated Search Group Coronado Ventures Forum
  • Using LinkedIn for Professional Connections
    • Groups
    733,023 of them!
    • Answers
    Find subject experts; demonstrate expertise; engage in discussion
    • Some Other Features
    Companies (beta)
    Interconnectivity – Blogs & Twitter
    Slideshare
    More …
    Let’s go to
    10/21/2010
    Using LinkedIn for Business & Professional Networking
    730,000+ and counting, though many as small as one or two people. You must sign up and meet the criteria to join a group. Some are active; some not.
    The benefit is in participation!
  • Using LinkedIn for Professional Connections
    • Groups
    726,324 of them!
    • Answers
    Find subject experts; demonstrate expertise; engage in discussion
    • Some Other Features
    Companies (beta)
    Interconnectivity – Blogs & Twitter
    Slideshare
    More …
    Let’s go to
    10/21/2010
    Using LinkedIn for Business & Professional Networking
    Asking reasonable questions and providing informed answers is another way to build professional credibility and learn from your network. Again, the benefit is in participation!
  • Using LinkedIn for Professional Connections
    • Groups
    733,023 of them!
    • Answers
    Find subject experts; demonstrate expertise; engage in discussion
    • Some Other Features
    Companies (beta)
    Interconnectivity – Blogs & Twitter
    Slideshare
    More …
    Let’s go to
    10/21/2010
    Using LinkedIn for Business & Professional Networking
    Identify contacts; “follow” to track events, hires, promotions, & terminations; see recent news; …
  • Using LinkedIn for Professional Connections
    • Groups
    733,023 of them!
    • Answers
    Find subject experts; demonstrate expertise; engage in discussion
    • Some Other Features
    Companies (beta)
    Interconnectivity – Blogs & Twitter
    Slideshare
    More …
    Let’s go to
    10/21/2010
    Using LinkedIn for Business & Professional Networking
  • Resources
    Selected Groups
    ARMA International
    American Library Association
    LIS Career Options subgroup
    Some divisions
    Business New Mexico
    Job & Career Network
    Many subgroups
    Santa Fe Business Network
    SLA- Special Libraries Association
    Many divisions
    Some Chapters
    Selected References
    10/21/2010
    Using LinkedIn for Business & Professional Networking
    LinkedIn Learning Center http://learn.linkedin.com/
    LinkedIn Blog http://blog.linkedin.com/
    Breeding, Marshall. “Social Networking Strategies for Professionals”. Computers in Libraries, Oct. 2009 http://tinyurl.com/2akkmvw
    Helft, Miguel. “The Social Network that Gets Down to Business”. The New York Times, Sept. 20, 2010. http://tinyurl.com/27mzfre
    Roslansky, Ryan. “Follow Companies on LinkedIn for More Personalized Career Insights”. From the LinkedIn Blog, Sept. 28, 2010. http://tinyurl.com/2762w79
  • Final Thoughts
    Thank you!
    Contact Andy:
    aalsop@deepwebtech.com
    http://www.DeepWebTech.com
    http://www.linkedin.com/in/andyalsop
    Contact Nora:
    n.stoecker@nksinfoservices.com
    http://www.nksinfoservices.com
    http://www.linkedin.com/in/nksinfo
    • Consider you “privacy” comfort zone – but be accessible.
    • Use LinkedIn to
    • make business or professional connections
    • demonstrate and share your expertise, knowledge & personality
    What else would you like to know?
    10/21/2010
    Using LinkedIn for Business & Professional Networking