IPL

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IPL PPT.

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IPL

  1. 1. TOPIC
  2. 2. CREDITS…… SR.NO NAME ROLL-NO 1 Dhara Sanghavi 30 2 Nikunj shah 36 3 Heena waghela 47
  3. 3. Birth Of An Idea… <ul><li>Brain child of LALIT MODI </li></ul><ul><li>Tackling rebel ICL </li></ul><ul><li>On the line of EPL & NBA </li></ul><ul><li>Backed by ICC & Promoted by BCCI </li></ul>
  4. 4. INTRODUCTION <ul><li>Governing council of IPL </li></ul><ul><li>The league is scheduled to start in April 2008 and will last for 44 days, involving 59 matches. The prize money for the league will be around Rs.13 crore (US $3million). </li></ul><ul><li>Season 2008 </li></ul><ul><li>Season 2009 </li></ul><ul><li>Season 2010 </li></ul>
  5. 5. SALES <ul><li>Sales By Tickets </li></ul><ul><li>Selling of media rights </li></ul><ul><li>Sponsorship Given By DLF </li></ul><ul><li>Sponsorship Umpire Uniform By Kingfisher </li></ul><ul><li>Cloud 9 Official Energy Drink Partner Of IPL </li></ul>
  6. 6. GROWTH <ul><li>Success for 2008 Season </li></ul><ul><li>” REVENUE MACHINE” </li></ul><ul><li>Huge Growth for BCCI & other Corporate. </li></ul><ul><li>New Form Of Entertainment. </li></ul><ul><li>Spectacular Television Rating Point (TRP) ratings. </li></ul><ul><li>Platform for Youngsters. </li></ul>
  7. 7. Success for 2009 Season <ul><li>Fourth spot of the forbes list </li></ul><ul><li>Record TV viewership worldwide </li></ul><ul><li>Biggest tournament after world cup. </li></ul><ul><li>Globalizing Cricket </li></ul><ul><li>Boost more money . </li></ul>
  8. 8. Success for 2010 Season <ul><li>Theatrical rights </li></ul><ul><li>IPL on line </li></ul><ul><li>IPL ties up with VROCK mobiles. </li></ul>
  9. 9. PR Activities 1. Donation / Charity to south African schools
  10. 10. 2. EDUCATION FOR ALL - INITIATIVE
  11. 11. 3. PROMOTION THROUGH CERAMONIES. (OPENING & CLOSING CERAMONIES) OPENING CERAMONIES CLOSING CERAMONIES
  12. 12. 4. OFFICIAL WEBSITE & GAMES
  13. 13. 5. Controversies
  14. 14. 6. PRESS CONFERENCE
  15. 15. <ul><li>7. PROMOTION THROUGH </li></ul><ul><li>EXTRA INNINGS </li></ul><ul><li>ADVERTISEMENT – TEAM VIDEOS </li></ul><ul><li>TV </li></ul><ul><li>INTERNET (YOU TUBE) </li></ul><ul><li>MULTIPLEX. </li></ul>
  16. 16. Conclusion <ul><li>IPL is a winning formula, its marketing and crisp timing being its USP. </li></ul><ul><li>It also has the potential to beat the prime time TV shows as is evident from the views of people. </li></ul><ul><li>IPL needs to create loyalties not just for the states the teams represent, but for the playing teams as well. </li></ul><ul><li>IPL gives platform to youngsters to play with well established international stars </li></ul>

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