Mg business plan

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  • Mg business plan

    1. 1. 2011 Business Plan What do I want to do?1.Grow the office – benefit all of us. What would I like to achieve?2. Revenue and profit levels over short- and long terms.
    2. 2. 2011 Business Plan What does our office do: -Accounting & tax-Change to an Advisor role
    3. 3. 2011 Business Plan Suggestion:1. We help business owners build & profit. Grow & develop their businesses.2. We help them position the business for short & long- term growth.3. We help them develop the best corporate strategy.4. We help them maximize their potential.
    4. 4. 2011 Business Plan How do we do it?1. By providing value, hopefully leading to trust.2. All accounting firms want to do the same thing; what would make us different is that when we market the office, we’re sincere, consistent in our communication, and always adding value to the current/potential client.3. Everyone in the office doing a job that they are comfortable in and can do a good job at.
    5. 5. 2011 Business Plan Client policy:-Clients that pay well.-Means we have to market to certain industries.-Slow, price sensitive payers diplomatically removed – all accounting firms do this.-Clients that want to grow their businesses.-Red Velvet Rope Policy – we are good to our clients, but that means that we have to retain only those clients that are ethical and good to us.
    6. 6. 2011 Business Plan Services - Compliance1. Corporate and personal taxes.2. Compilation engagements.3. Review engagements.4. Audit engagements.
    7. 7. 2011 Business Plan Higher margin work1. Budgeting2. Forecasting3. Performance Optimization (look at economy, financial position, opportunities, and determine best course of action for company).4. Strategic planning
    8. 8. Who Would Like To Market The Practice With Me?
    9. 9. 2011 Business PlanWho Would Like To Market The Practice With Me?
    10. 10. The Practice I Want To Market1. Target Markets-NOTE: what are the best market to get higher margin work, good paying clients, and those that will want additional advisory services (performance optimization, strategic planning, etc...) from use?NOTE 2: This is for your information to let you know that I want to incorporate a plan that will:-benefit us all-grow the practiceIt does NOT mean that you start doing things that you are not used to doing or don’t want to do!
    11. 11. 2011 Business Plan The Practice I Want To Market1. Target Markets-NOTE: what are the best market to get higher margin work, good paying clients, and those that will want additional advisory services (performance optimization, strategic planning, etc...) from use?NOTE 2: This is for your information to let you know that I want to incorporate a plan that will:-benefit us all-grow the practiceIt does NOT mean that you start doing things that you are not used to doing or don’t want to do!
    12. 12. Target Markets1. Restaurants / Franchises2. Food Service IndustryWHY? Because of my ownership in a franchise which was also a restaurant
    13. 13. 2011 Business Plan Target Markets1. Restaurants / Franchises2. Food Service IndustryWHY? Because of my ownership in a franchise which was also a restaurant
    14. 14. Target Markets1. Restaurants / Franchises2. Food Service Industry3. Venture Capital4. Technology5. Import/Export6. International (UK)7. Forecasting
    15. 15. 2011 Business Plan Target Markets1. Restaurants / Franchises2. Food Service Industry3. Venture Capital4. Technology5. Import/Export6. International (UK)7. Forecasting
    16. 16. 2011 Business Plan
    17. 17. 2011 Business Plan
    18. 18. 2011 Business Plan Marketing Plan
    19. 19. 2011 Business Plan Marketing Plan Short-term
    20. 20. 2011 Business Plan Marketing Plan Short-term
    21. 21. 2011 Business Plan Marketing Plan Short-term1. Visit restaurants / franchises each month - program
    22. 22. 2011 Business Plan Marketing Plan Short-term1. Visit restaurants / franchises each month - program2. Networking events
    23. 23. 2011 Business Plan Marketing Plan Short-term1. Visit restaurants / franchises each month - program2. Networking events3. Establish and grow network - relationship build
    24. 24. 2011 Business Plan Marketing Plan Short-term1. Visit restaurants / franchises each month - program2. Networking events3. Establish and grow network - relationship build4. Webinars - weekly
    25. 25. 2011 Business Plan Marketing Plan Short-term1. Visit restaurants / franchises each month - program2. Networking events3. Establish and grow network - relationship build4. Webinars - weekly5. LinkedIn program
    26. 26. 2011 Business Plan Marketing Plan Short-term1. Visit restaurants / franchises each month - program2. Networking events3. Establish and grow network - relationship build4. Webinars - weekly5. LinkedIn program6. Seminars
    27. 27. 2011 Business Plan
    28. 28. 2011 Business Plan
    29. 29. 2011 Business Plan Marketing Plan
    30. 30. 2011 Business Plan Marketing Plan Short-term
    31. 31. 2011 Business Plan Marketing Plan Short-term
    32. 32. 2011 Business Plan Marketing Plan Short-term Networking events
    33. 33. 2011 Business Plan Marketing Plan Short-term Networking events1. 2 per week
    34. 34. 2011 Business Plan Marketing Plan Short-term Networking events1. 2 per week2. Must be relevant / include people in the target markets OR those who can refer in the target markets
    35. 35. 2011 Business Plan Marketing Plan Short-term Networking events1. 2 per week2. Must be relevant / include people in the target markets OR those who can refer in the target markets
    36. 36. 2011 Business Plan Marketing Plan Short-term Networking events1. 2 per week2. Must be relevant / include people in the target markets OR those who can refer in the target markets3. 2 business cards per event / relationship build by engaging in yearly contact program.
    37. 37. 2011 Business Plan
    38. 38. 2011 Business Plan
    39. 39. 2011 Business Plan Marketing Plan
    40. 40. 2011 Business Plan Marketing Plan Short-term
    41. 41. 2011 Business Plan Marketing Plan Short-term
    42. 42. 2011 Business Plan Marketing Plan Short-term LinkedIn and Webinars
    43. 43. 2011 Business Plan Marketing Plan Short-term LinkedIn and Webinars1. Online Marketing certainly relevant
    44. 44. 2011 Business Plan Marketing Plan Short-term LinkedIn and Webinars1. Online Marketing certainly relevant2. LinkedIn used as a way to facilitate the exposure of the MacKenzie George brand.
    45. 45. 2011 Business Plan Marketing Plan Short-term LinkedIn and Webinars1. Online Marketing certainly relevant2. LinkedIn used as a way to facilitate the exposure of the MacKenzie George brand.3. Best to do this by engaging in “groups” and discussions, and providing posts.
    46. 46. 2011 Business Plan Marketing Plan Short-term LinkedIn and Webinars1. Online Marketing certainly relevant2. LinkedIn used as a way to facilitate the exposure of the MacKenzie George brand.3. Best to do this by engaging in “groups” and discussions, and providing posts.4. Extensive skill set in the office with knowledge that people on LinkedIn need
    47. 47. 2011 Business Plan
    48. 48. 2011 Business Plan
    49. 49. 2011 Business Plan Marketing Plan
    50. 50. 2011 Business Plan Marketing Plan Short-term
    51. 51. 2011 Business Plan Marketing Plan Short-term
    52. 52. 2011 Business Plan Marketing Plan Short-term LinkedIn and Webinars
    53. 53. 2011 Business Plan Marketing Plan Short-term LinkedIn and Webinars5. Intent of this marketing is to develop online relationship, advertise weekly webinars.
    54. 54. 2011 Business Plan Marketing Plan Short-term LinkedIn and Webinars5. Intent of this marketing is to develop online relationship, advertise weekly webinars.6. People log in to webinars. Intent on each contact with MacKenzie George is to build trust the point that they decide to retain us as their accountants.
    55. 55. 2011 Business Plan Marketing Plan Short-term LinkedIn and Webinars5. Intent of this marketing is to develop online relationship, advertise weekly webinars.6. People log in to webinars. Intent on each contact with MacKenzie George is to build trust the point that they decide to retain us as their accountants.7. I do not push the product on the person. What I do is establish trust through relationship building and diplomatically (at the appropriate times) sell them on the concept that:
    56. 56. 2011 Business Plan Marketing Plan Short-term LinkedIn and Webinars5. Intent of this marketing is to develop online relationship, advertise weekly webinars.6. People log in to webinars. Intent on each contact with MacKenzie George is to build trust the point that they decide to retain us as their accountants.7. I do not push the product on the person. What I do is establish trust through relationship building and diplomatically (at the appropriate times) sell them on the concept that:our office will best be able to help their business do the 4 things in slide #4
    57. 57. 2011 Business Plan
    58. 58. 2011 Business Plan
    59. 59. 2011 Business Plan Marketing Plan
    60. 60. 2011 Business Plan Marketing Plan Short-term
    61. 61. 2011 Business Plan Marketing Plan Short-term LinkedIn and Webinars
    62. 62. 2011 Business Plan Marketing Plan Short-term LinkedIn and Webinars7. I do not push the product on the person. What I do is establish trust through relationship building and diplomatically (at the appropriate times) sell them on the concept that:
    63. 63. 2011 Business Plan Marketing Plan Short-term LinkedIn and Webinars7. I do not push the product on the person. What I do is establish trust through relationship building and diplomatically (at the appropriate times) sell them on the concept that: A. Our office will best be able to help their business do the 4 things in slide #4.
    64. 64. 2011 Business Plan Marketing Plan Short-term LinkedIn and Webinars7. I do not push the product on the person. What I do is establish trust through relationship building and diplomatically (at the appropriate times) sell them on the concept that: A. Our office will best be able to help their business do the 4 things in slide #4. B. There is no accounting firm that can do that as best as we can.
    65. 65. 2011 Business Plan Marketing Plan Short-term LinkedIn and Webinars7. I do not push the product on the person. What I do is establish trust through relationship building and diplomatically (at the appropriate times) sell them on the concept that: A. Our office will best be able to help their business do the 4 things in slide #4. B. There is no accounting firm that can do that as best as we can.
    66. 66. 2011 Business Plan Marketing Plan Short-term LinkedIn and Webinars7. I do not push the product on the person. What I do is establish trust through relationship building and diplomatically (at the appropriate times) sell them on the concept that: A. Our office will best be able to help their business do the 4 things in slide #4. B. There is no accounting firm that can do that as best as we can. It is Marketing’s responsibility to put that perception in the person’s mind. It is then the responsibility of all of us to put that into reality
    67. 67. 2011 Business Plan
    68. 68. 2011 Business Plan
    69. 69. 2011 Business Plan Marketing Plan
    70. 70. 2011 Business Plan Marketing Plan Short-term
    71. 71. 2011 Business Plan Marketing Plan Short-term
    72. 72. 2011 Business Plan Marketing Plan Short-term Seminars
    73. 73. 2011 Business Plan Marketing Plan Short-term SeminarsSeminar program:
    74. 74. 2011 Business Plan Marketing Plan Short-term SeminarsSeminar program:1. Business Growth model
    75. 75. 2011 Business Plan Marketing Plan Short-term SeminarsSeminar program:1. Business Growth model2. Financial Statement analysis
    76. 76. 2011 Business Plan Marketing Plan Short-term SeminarsSeminar program:1. Business Growth model2. Financial Statement analysis3. Internal Audit - proof
    77. 77. 2011 Business Plan Marketing Plan Short-term SeminarsSeminar program:1. Business Growth model2. Financial Statement analysis3. Internal Audit - proof4. Valuation of businesses
    78. 78. 2011 Business Plan Marketing Plan Short-term SeminarsSeminar program:1. Business Growth model2. Financial Statement analysis3. Internal Audit - proof4. Valuation of businesses5. Personal and Corporate Tax Planning (put navigator and seminar chart here)
    79. 79. 2011 Business Plan
    80. 80. 2011 Business Plan
    81. 81. 2011 Business Plan Marketing Plan
    82. 82. 2011 Business Plan Marketing Plan Short-term
    83. 83. 2011 Business Plan Marketing Plan Short-term
    84. 84. 2011 Business Plan Marketing Plan Short-term Seminars
    85. 85. 2011 Business Plan Marketing Plan Short-term SeminarsPurpose:
    86. 86. 2011 Business Plan Marketing Plan Short-term SeminarsPurpose:-Another contact
    87. 87. 2011 Business Plan Marketing Plan Short-term SeminarsPurpose:-Another contact-Always invite the participant to the next seminar
    88. 88. 2011 Business Plan Marketing Plan Short-term SeminarsPurpose:-Another contact-Always invite the participant to the next seminar-Catered
    89. 89. 2011 Business Plan Marketing Plan Short-term SeminarsPurpose:-Another contact-Always invite the participant to the next seminar-Catered-Pantry
    90. 90. 2011 Business Plan Marketing Plan Short-term SeminarsPurpose:-Another contact-Always invite the participant to the next seminar-Catered-Pantry-Targeted to business clients / covers most services needed in the evolution of their business growth
    91. 91. 2011 Business Plan
    92. 92. 2011 Business Plan
    93. 93. 2011 Business Plan Marketing Plan
    94. 94. 2011 Business Plan Marketing Plan Short-term
    95. 95. 2011 Business Plan Marketing Plan Short-term
    96. 96. 2011 Business Plan Marketing Plan Short-term1. Business Navigator Program
    97. 97. 2011 Business Plan Marketing Plan Short-term1. Business Navigator Program2. Business Maintenance Program
    98. 98. 2011 Business Plan Marketing Plan Short-term1. Business Navigator Program2. Business Maintenance Program3. Business Optimizer Program
    99. 99. 2011 Business Plan Marketing Plan Short-term1. Business Navigator Program2. Business Maintenance Program3. Business Optimizer Program
    100. 100. 2011 Business Plan Marketing Plan Short-term1. Business Navigator Program2. Business Maintenance Program3. Business Optimizer Program-Marketing or programs that will place us in more of an advisor role.
    101. 101. 2011 Business Plan Marketing Plan Short-term1. Business Navigator Program2. Business Maintenance Program3. Business Optimizer Program-Marketing or programs that will place us in more of an advisor role.-More product offerings give people a choice, which usually results in the person choosing one of the offerings
    102. 102. 2011 Business Plan Marketing Plan Short-term1. Business Navigator Program2. Business Maintenance Program3. Business Optimizer Program-Marketing or programs that will place us in more of an advisor role.-More product offerings give people a choice, which usually results in the person choosing one of the offerings
    103. 103. 2011 Business Plan Marketing Plan Short-term1. Business Navigator Program2. Business Maintenance Program3. Business Optimizer Program-Marketing or programs that will place us in more of an advisor role.-More product offerings give people a choice, which usually results in the person choosing one of the offerings
    104. 104. 2011 Business Plan
    105. 105. 2011 Business Plan
    106. 106. 2011 Business Plan Marketing Plan
    107. 107. 2011 Business Plan Marketing Plan Short-term
    108. 108. 2011 Business Plan Marketing Plan Short-term
    109. 109. 2011 Business Plan Marketing Plan Short-term1. Incorporate weekly schedule and track
    110. 110. 2011 Business Plan Marketing Plan Short-term1. Incorporate weekly schedule and track2. Concentrate on building business relationships.
    111. 111. 2011 Business Plan Marketing Plan Short-term1. Incorporate weekly schedule and track2. Concentrate on building business relationships.3. Developing a MacKenzie George brand
    112. 112. 2011 Business Plan Marketing Plan Short-term1. Incorporate weekly schedule and track2. Concentrate on building business relationships.3. Developing a MacKenzie George brand-this requires only that we publicize the name; no fancy marketing required!
    113. 113. 2011 Business Plan Marketing Plan Short-term1. Incorporate weekly schedule and track2. Concentrate on building business relationships.3. Developing a MacKenzie George brand-this requires only that we publicize the name; no fancy marketing required!
    114. 114. 2011 Business Plan Marketing Plan Short-term1. Incorporate weekly schedule and track2. Concentrate on building business relationships.3. Developing a MacKenzie George brand-this requires only that we publicize the name; no fancy marketing required!
    115. 115. 2011 Business Plan Marketing Plan Short-term1. Incorporate weekly schedule and track2. Concentrate on building business relationships.3. Developing a MacKenzie George brand-this requires only that we publicize the name; no fancy marketing required!
    116. 116. 2011 Business Plan Marketing Plan Short-term1. Incorporate weekly schedule and track2. Concentrate on building business relationships.3. Developing a MacKenzie George brand-this requires only that we publicize the name; no fancy marketing required!
    117. 117. 2011 Business Plan
    118. 118. 2011 Business Plan
    119. 119. 2011 Business Plan Marketing Plan
    120. 120. 2011 Business Plan Marketing Plan Long - term
    121. 121. 2011 Business Plan Marketing Plan Long - term1. Key: To acquire new clientele through restaurant / franchise marketing
    122. 122. 2011 Business Plan Marketing Plan Long - term1. Key: To acquire new clientele through restaurant / franchise marketing2. Want to then leverage relationships developed to expand in 2 areas:
    123. 123. 2011 Business Plan Marketing Plan Long - term1. Key: To acquire new clientele through restaurant / franchise marketing2. Want to then leverage relationships developed to expand in 2 areas:
    124. 124. 2011 Business Plan Marketing Plan Long - term1. Key: To acquire new clientele through restaurant / franchise marketing2. Want to then leverage relationships developed to expand in 2 areas:-Restaurants / franchises outside BC
    125. 125. 2011 Business Plan Marketing Plan Long - term1. Key: To acquire new clientele through restaurant / franchise marketing2. Want to then leverage relationships developed to expand in 2 areas:-Restaurants / franchises outside BC-Restaurant / franchise chains
    126. 126. 2011 Business Plan Marketing Plan Long - term1. Key: To acquire new clientele through restaurant / franchise marketing2. Want to then leverage relationships developed to expand in 2 areas:-Restaurants / franchises outside BC-Restaurant / franchise chains- Food Associations
    127. 127. 2011 Business Plan Marketing Plan Long - term1. Key: To acquire new clientele through restaurant / franchise marketing2. Want to then leverage relationships developed to expand in 2 areas:-Restaurants / franchises outside BC-Restaurant / franchise chains- Food Associations-Food suppliers (ie: food, equipment, real estate)
    128. 128. 2011 Business Plan Marketing Plan Long - term1. Key: To acquire new clientele through restaurant / franchise marketing2. Want to then leverage relationships developed to expand in 2 areas:-Restaurants / franchises outside BC-Restaurant / franchise chains- Food Associations-Food suppliers (ie: food, equipment, real estate)-This requires building relationships within the food industry so that referrals can naturally occur.
    129. 129. 2011 Business Plan
    130. 130. 2011 Business Plan
    131. 131. 2011 Business Plan Pursuits
    132. 132. 2011 Business Plan Pursuits
    133. 133. 2011 Business Plan Pursuits1. Food industry is the main focus
    134. 134. 2011 Business Plan Pursuits1. Food industry is the main focus2. Mining - I can establish contacts and know some people, so I can start from there
    135. 135. 2011 Business Plan Pursuits1. Food industry is the main focus2. Mining - I can establish contacts and know some people, so I can start from there3. Venture Capital - start with one person - develop program around BC Venture Capital programs and SR & ED education.
    136. 136. 2011 Business Plan Pursuits1. Food industry is the main focus2. Mining - I can establish contacts and know some people, so I can start from there3. Venture Capital - start with one person - develop program around BC Venture Capital programs and SR & ED education.4. Advisory:
    137. 137. 2011 Business Plan Pursuits1. Food industry is the main focus2. Mining - I can establish contacts and know some people, so I can start from there3. Venture Capital - start with one person - develop program around BC Venture Capital programs and SR & ED education.4. Advisory:
    138. 138. 2011 Business Plan Pursuits1. Food industry is the main focus2. Mining - I can establish contacts and know some people, so I can start from there3. Venture Capital - start with one person - develop program around BC Venture Capital programs and SR & ED education.4. Advisory:-Performance Optimization
    139. 139. 2011 Business Plan Pursuits1. Food industry is the main focus2. Mining - I can establish contacts and know some people, so I can start from there3. Venture Capital - start with one person - develop program around BC Venture Capital programs and SR & ED education.4. Advisory:-Performance Optimization-Strategic planning
    140. 140. 2011 Business Plan Pursuits1. Food industry is the main focus2. Mining - I can establish contacts and know some people, so I can start from there3. Venture Capital - start with one person - develop program around BC Venture Capital programs and SR & ED education.4. Advisory:-Performance Optimization-Strategic planning-Forecasting
    141. 141. 2011 Business Plan
    142. 142. 2011 Business Plan
    143. 143. 2011 Business Plan Pursuits
    144. 144. 2011 Business Plan Pursuits
    145. 145. 2011 Business Plan Pursuits5. Yearly tracking of performance
    146. 146. 2011 Business Plan Pursuits5. Yearly tracking of performance6. I’d like to see 20% growth? - have to have a goal.
    147. 147. 2011 Business Plan Pursuits5. Yearly tracking of performance6. I’d like to see 20% growth? - have to have a goal.7. Take time to recognize work in the pipe. Staff accordingly so that we’re not playing catch up.
    148. 148. 2011 Business Plan Pursuits5. Yearly tracking of performance6. I’d like to see 20% growth? - have to have a goal.7. Take time to recognize work in the pipe. Staff accordingly so that we’re not playing catch up.8. Fee monitoring. Applicable fee structure for new clients coming into the practice.
    149. 149. 2011 Business Plan Pursuits5. Yearly tracking of performance6. I’d like to see 20% growth? - have to have a goal.7. Take time to recognize work in the pipe. Staff accordingly so that we’re not playing catch up.8. Fee monitoring. Applicable fee structure for new clients coming into the practice.9. NOTE: clients we’re after are those that can pay the fees and understand the value that we provide to them.
    150. 150. 2011 Business Plan Pursuits5. Yearly tracking of performance6. I’d like to see 20% growth? - have to have a goal.7. Take time to recognize work in the pipe. Staff accordingly so that we’re not playing catch up.8. Fee monitoring. Applicable fee structure for new clients coming into the practice.9. NOTE: clients we’re after are those that can pay the fees and understand the value that we provide to them.10. This means that we do not take just anybody as a client - we are interviewing them just as much as they are interviewing us.
    151. 151. 2011 Business Plan Pursuits5. Yearly tracking of performance6. I’d like to see 20% growth? - have to have a goal.7. Take time to recognize work in the pipe. Staff accordingly so that we’re not playing catch up.8. Fee monitoring. Applicable fee structure for new clients coming into the practice.9. NOTE: clients we’re after are those that can pay the fees and understand the value that we provide to them.10. This means that we do not take just anybody as a client - we are interviewing them just as much as they are interviewing us.
    152. 152. 2011 Business Plan
    153. 153. 2011 Business Plan
    154. 154. 2011 Business Plan
    155. 155. 2011 Business Plan Staff Compensation structure
    156. 156. 2011 Business Plan Staff Compensation structure1. Performance bonus system based on profitEx: If we meet 10% growth per year:-% of growth over last year in pool - this pool divided according to level of staff:Level 1 - junior accountant/admin (inc. bookkeepers)Level 2 - supervisor (checker)/admin
    157. 157. 2011 Business Plan
    158. 158. 2011 Business Plan
    159. 159. 2011 Business Plan
    160. 160. 2011 Business Plan Staff Compensation structure1. Performance bonus system based on profit-probably start of with a 2 level structure. Example:-If 2 levels: level 1 = 35% of pool; level 2 = 65% of pool - these amounts divided equally between staff at that level.-If 3 levels - level 1 = 15% - level 2 = 35% - level 3 = 50% -As the compensation structure is implemented, modified as required!
    161. 161. 2011 Business Plan
    162. 162. 2011 Business Plan
    163. 163. 2011 Business Plan
    164. 164. 2011 Business Plan Staff Compensation structure1. Performance bonus system based on profitPool Grades:-10-20% growth year-over-year: 5% in pool-21-30% growth year-over-year: 10% in pool-31-40% growth year-over-year: 15% in pool-> 40% growth year-over-year: 20% in pool-This is conservative; if the firm can afford it, the pool percentage should be increased by 5% at each level.-When implemented, we should determine what the amounts are - the cash paid out and what can be afforded with determine what percentages to use.
    165. 165. 2011 Business Plan
    166. 166. 2011 Business Plan
    167. 167. 2011 Business Plan
    168. 168. 2011 Business Plan Staff Compensation structure1. Performance bonus system based on profitGoal: To give your good and best performers:a. Compensation appropriate to their effortb. Compensation that will prevent them from going elsewhere.
    169. 169. 2011 Business Plan
    170. 170. 2011 Business Plan
    171. 171. 2011 Business Plan
    172. 172. 2011 Business Plan Staff Compensation structure
    173. 173. 2011 Business Plan Staff Compensation structure2. Group RRSP-Normally employer matches 3-5% of an employees gross earnings up to a maximum of ???/month-Ex: Employee gross = $4,000/month5% = $200Employer RRSP match = ??? (I would say max of $150/month, or what firm can comfortable afford).
    174. 174. 2011 Business Plan
    175. 175. 2011 Business Plan
    176. 176. 2011 Business Plan
    177. 177. 2011 Business Plan Staff Compensation structure
    178. 178. 2011 Business Plan Staff Compensation structure3. Long-term disability on benefit plan-Employment Insurance will take care of short-term component-Long-term disability kicks in after ??? weeks-Add this when growth is underway and the firm can afford it.
    179. 179. 2011 Business Plan
    180. 180. 2011 Business Plan
    181. 181. 2011 Business Plan
    182. 182. 2011 Business Plan Staff Compensation structure
    183. 183. 2011 Business Plan Staff Compensation structure1. Summary of staff offering: a. new staff on benefit plan after 3 months, with a positive performance review. b. Bonus pool participation after 1 year of service c. Group RRSP participation after 1 year of service.
    184. 184. 2011 Business Plan
    185. 185. 2011 Business Plan
    186. 186. 2011 Business PlanTo make the growth happen (in addition to executing the marketing plan):1. Each staff member must have a mentor and be mentoring someone.2. Junior staff do not mentor anyone; they are just learning at this stage.3. We need to provide professional development that helps our staff learn how to do the things in the marketing plan.4. Compensation pyramid
    187. 187. 2011 Business Plan
    188. 188. 2011 Business Plan
    189. 189. 2011 Business PlanTo make the growth happen (in addition to executing the marketing plan): -Camaraderie in the Workplace -Working environment -Travel - Conferences -Gifts -Money
    190. 190. 2011 Business Plan
    191. 191. 2011 Business Plan
    192. 192. 2011 Business PlanTo make the growth happen (in addition to executing the marketing plan):-All staff different, so if they are performing, we need to be sensitive to what is valuable to them and reward their efforts by giving it to them.

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