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LinkedIn Stats: www.LinkedSecrets.com/blog

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Why does your business want to master LinkedIn? …

Why does your business want to master LinkedIn?

Check out our blog for businesses on LinkedIn at www.LinkedSecrets.com/blog

Published in: Business, Economy & Finance

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  • Impressive ! May I ask how was the data retrieved ? does the statistics refers to the whole Linkedin DB or just a representative sample.
    Gila Gideon
    http://gilagideon.co.il/
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  • Very useful statistics. I've been doing some digging for some of the information in the slides so this helped me out a bunch!
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    • 1. The LinkedIn Professional At A Glance Source: @plan Summer 2008 Average Age 41 Household Income $109,703 Male 64% Comp Index Rank HHI $100K+ 53.5% 210 1 Own Smartphone/PDA 34% 430 1 College Grad/Post Grad 80.1% 156 2 Business Decision Maker 49% 185 13 EVP/SVP/VP 6.5% 317 4
    • 2. The LinkedIn Audience: The New In fluencers
      • A Younger , More Affluent , More Influential And Harder-To-Find Audience Than The Leading Business Sites
      Source: @plan Summer 2008 Property Average Age Average HHI %Comp Co Size <100 % Comp Business Decision Makers % Comp That Read Business Magazine Last 30 Days LinkedIn 41 $109,703 26% 49% 29% WSJ.com 48 $101,701 18% 40% 45% Forbes.com 47 $93,896 18% 38% 47% BusinessWeek.com 48 $95,668 18% 42% 51%
    • 3. LinkedIn Members: Educated & Affluent
      • 95% Are College Educated
        • 37% Are Post-Grads
      • LinkedIn Is Ranked #1 For Comp of A25-54 HHI $150K+ (Index 338)
        • Average HHI is $110K
      • 24% Have A Portfolio Value of $250K+
      Source: @plan Summer 2008
    • 4. Financial Profile
      • Average HHI $109,780
      • 24% Have A Portfolio Value of $250K+
        • 56% Have An Account With An Online Brokerage
        • 60% Have An Account With An Offline Brokerage
      • 85% Viewed/Paid Bills Online in Last 30 Days
      • 53% Monitored/Viewed Stocks Online in Last 30 Days
      • Types of Securities Owned:
        • Money Market Funds: 35%
        • Shares of Stock: 30%
        • Self-directed IRA: 26%
        • Mutual Fund (Stock) 20%
        • Mutual Fund (Index) 15%
      • Credit Card Ownership
        • American Express: 38%
        • Visa: 67%
        • MasterCard: 53%
        • Discover: 20%
      Source: @plan Summer 2008
    • 5. Business Decision Makers
      • Job Titles:
        • C-Level Executives 7.8%
        • EVP/SVP 6.5%
        • Senior Management: 16%
        • Middle Management: 18%
      • 50% Are Business Decision Makers In Their Companies
        • Computer Software DM/Influencer: 32%
        • Computer Hardware DM/Influencer: 22%
        • Business Consulting Services: 18%
        • IT Consulting DM/Influencer: 17%
        • Office Supplies DM/Influencer: 17%
        • Business Equipment DM/Influencer: 20%
        • Printing DM/Influencer: 12%
        • Travel Services DM/Influencer: 12%
      • Purchased in The Last Year For Their Business:
        • Computer Hardware 30%
        • Software 22%
      Source: @plan Summer 2008
    • 6. LinkedIn Delivers Small Business Source: @plan Summer 2008
    • 7. LinkedIn Delivers Business Decision Makers Source: @plan Summer 2008
    • 8. LinkedIn Delivers Software Decision Makers Source: @plan Summer 2008
    • 9. LinkedIn Delivers Hardware Decision Makers Source: @plan Summer 2008
    • 10. LinkedIn Delivers Business Consulting Decision Makers Source: @plan Summer 2008
    • 11. LinkedIn Delivers IT Consulting Decision Makers Source: @plan Summer 2008
    • 12. LinkedIn Delivers Marketing Services Decision Makers Source: @plan Summer 2008
    • 13. LinkedIn Delivers Travel Services Decision Makers Source: @plan Summer 2008
    • 14. LinkedIn Delivers iTunes Fans
      • Over 3,000,000 LinkedIn Members Used iTunes in the Last 30 Days
      Source: @plan Summer 2008
    • 15. LinkedIn Delivers PC Buyers
      • Over 2,300,000 LinkedIn Members Have More Than 3 PCs In Their Home
      Source: @plan Summer 2008
    • 16. LinkedIn Delivers Mobile Professionals
      • Over 1,800,000 LinkedIn Members Own A PDA/Smartphone (Blackberry, Treo, etc)
      • LinkedIn is the #1 site for composition of PDA/Smartphone Owners (Index 430)
      Source: @plan Summer 2008
    • 17. LinkedIn Members Are In The Groundswell
      • Over 2,500,000 LinkedIn Members Researched/Reviewed Products Online Last Month
      Source: @plan Summer 2008
    • 18. LinkedIn Members Are In The Groundswell
      • Over 1,900,000 LinkedIn Members Looked For or Gave Advice Online Last Month
      Source: @plan Summer 2008
    • 19. LinkedIn Delivers C-Levels At Small Businesses
      • LinkedIn Ranks #14 and Indexes 215 for Comp of C-Level Executives At Businesses With <10 Employees
      Source: @plan Summer 2008
    • 20. LinkedIn Delivers More Corporate C-Level Executives
      • LinkedIn Ranks #8 and Indexes 483 for Comp of Corporate C-Level Executives
      Source: @plan Summer 2008
    • 21. LinkedIn Delivers More C-Level Executives Source: @plan Summer 2008
    • 22. LinkedIn Delivers More VPs
      • LinkedIn Ranks #4 And Indexes 317 In Reaching VPs
      Source: @plan Summer 2008
    • 23. LinkedIn Delivers Business Travelers
      • LinkedIn Ranks #2 and Indexes 224 against “Traveled for Business in Last 3 Months”
      Source: @plan Summer 2008
    • 24. LinkedIn Delivers Heavy Tech Spenders
      • LinkedIn Ranks #1 In The Competitive Set and Indexes 534 against “Computer Hardware – Heavy Spending (Last 6 mos)”
      Source: @plan Summer 2008
    • 25. LinkedIn Members Are Well-Read
      • Over 1,360,000 LinkedIn Members Report “Heavy Spending” For Books in the Past 6 Months
      • LinkedIn Ranks #1 In The Competitive Set and Indexes 240 against “Books – Heavy Spending (Last 6 mos)”
      Source: @plan Summer 2008
    • 26. LinkedIn Delivers Female Professionals
      • LinkedIn Ranks #1 In The Competitive Set against “Employed Women”
      Source: @plan Summer 2008
    • 27. LinkedIn Delivers Car Renters
      • LinkedIn Ranks #1 In The Competitive Set and #15 overall against “1+ Car Rentals for Business” Last 30 Days
      Source: @plan Summer 2008
    • 28. LinkedIn Delivers The Next Generation of Luxury Car Buyers
      • LinkedIn Ranks #1 In The Competitive Set and #5 overall against “Car/Truck Segment: Entry Luxury”
      Source: @plan Summer 2008
    • 29. LinkedIn Delivers Affluent Individuals
      • LinkedIn Ranks #1 Overall And Indexes 210 in “Household Income $100K+”
      • LinkedIn Delivers More than 2,850,000 Individuals With HHI $100K+
      Source: @plan Summer 2008
    • 30. LinkedIn Delivers Affluent Individuals
      • LinkedIn Ranks #2 Overall and Indexes 258 in “Household Income $150K+”
      • LinkedIn Delivers More than 1,350,000 Individuals With HHI $150K+
      Source: @plan Summer 2008
    • 31. LinkedIn Delivers Frequent Business Fliers
      • LinkedIn Ranks #1 and Indexes 285 against “Traveled for Business in Last 3 Months – Any Airline”
      • LinkedIn Ranks #1 and Indexes 256 against “1+ Round Trip Flight For Business in Last 30 Days”
      • LinkedIn Ranks #1 in Competitive Set and Indexes 345 for “3+ Flights For Business in Last 30 Days”
      Source: @plan Summer 2008

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