Trend One(Introduction) Moscow Media 1 4 Abstract

THE FUTURE MICRO-TRENDS IN MEDIA, MARKETING AND TECHNOLOGY NICK SOHNEMANN, MBA INNOVATION ADVISOR LIZA VEREYKINA TRENDANALYST TRENDONE

LET S LET’S TALK ABOUT MICRO TRENDS MICRO-TRENDS 2

TIPPING POINT IDENTIFICATION TIPPING POINT TALK OF TOWN Adaption Innovations Early Follower Early Majority Late Majority ovators Laggards Time Inno e 3

MICRO-TRENDS WORK BOTTOM-UP MEGA-TRENDS Individualisation MACRO-TRENDS Luxury Customisation MICRO TRENDS MICRO-TRENDS The individualised Your name Luxury water sneaker on the Porsche with diamonds 300 trends per month 4

MICRO-TRENDS ARE NEW BELGIUM SOFTKINETIC

MICRO-TRENDS ARE INTELLIGENT USA THOUGHTTRAIL.COM

MICRO-TRENDS ARE POWERFUL USA TAILGATE.COM

MICRO-TRENDS ARE RADICAL UK BEMERLIN

MEDIA EVOLUTION 4.0 3.0 2.0 1.0 SELF SELF SELF SELF CREATION UPGRADE ENTERTAINMENT PUBLISHING IMMERSION& EXTENSION ATTENTION INVOLVEMENT INTELLIGENCE © TRENDONE 4GM AND MEDIA 4.0 STUDY 2009 (www.4thgm.de)

MEDIA 1.0 NEW ADVERTISING FORMAT FRANCE VIRTUAL MIRROR

NEW ADVERTISING FORMATS USA FLOGOS FLYING LOGOS

ATTENTION IS KEY GERMANY PISS SCREEN INTERACTIVE PISS GAME

MEDIA MEDIA EVOLUTION EVOLUTION 4.0 3.0 2.0 1.0 SELF SELF SELF SELF CREATION UPGRADE ENTERTAINMENT PUBLISHING IMMERSION& EXTENSION ATTENTION INVOLVEMENT INTELLIGENCE © TRENDONE 4GM AND MEDIA 4.0 STUDY 2009 (www.4thgm.de)

AUGMENTED REALITY AUGMENTED REALITY PRINT ADVERTISING GERMANY METAIO.COM

AUGMENTED REALITY FORD KA IN 3D ON MOBILE USA FORD & GOFINDIT.NET

MOBILE INTELLIGENCE IMMEDIATE TRANSLATION VIA MOBILE USA JAJAH.COM .

SMART INTERFACES USA OOYALA TAGGING OBJECTS IN VIDEOS

E-INK USA E-INK

VIRTUAL ENTERTAINMENT TV GAMING CONVERGENCE JAPAN NURIEN.COM

MMORPG ADVERGAMES RED BULL ISLAND ON PS3 HOME GERMANY RED BULL

LOCATION BASED INTELLIGENCE FIND THINGS NEAR YOU (NRU) USA NRU.COM .

SMART PERSONAL ASSISTANTS THE SMART TRAVEL GUIDE AUSTRIA WIKITUDE.ORG .

THE WEB EXPANSION FROM THE WEB OF CONTENT TO THE WEB OF THOUGHTS THOUGHTS Collective WEB OF Intelligence W Voiceless Vi l Communication Agents Human/Technology Convergence Smart Personal Assistent WEB OF THINGS Direct Brain Link Location Based Immediate Intelligence Translation R/C Environments AI Robots Retina Voice Projector Pjt Wearable T h l W bl Technology Processing COMMUNICATION CONTEXT Smart WEB OF Search Connected Space Smart Virtual Advertising Brain Wave Shopping Control Enduring Community Semantic Web Social Commerce Smart WEB OF GeoSpatial Web 5 Sense Interface Auctions Social Immersion Networks Augmented Reality Crowd Sourcing eCommerce Blogs Wiki MMORPG AV Implant Gesture Technology Catalog Instant Messenger Forms CONTENT Virtual WEB OF Viral Worlds UGC Cinematic Games Search P2P Forum Video Audio Active Contact MultiMedia Blurring B Bl i Boundaries di Mail M il Lense Search Widgets Pictures HTML Text ©TrendONE 2008 by Nils Müller FTP/HTTP www.TrendONE.de All rights reserved ARPA 2012 2020 2008 2000 1993

PRESENTED BY NICK SO C SOHNEMANN, MBA , INNOVATION ADVISOR TRENDONE SOHNEMANN@TRENDONE.DE LIZA VEREYKINA TREND ANALYST TRENDONE HAMBURG VEREYKINA@TRENDONE.DE ALL TRENDS TAKEN FROM WWW.TRENDEXPLORER.DE DRAMATIC COMPOSITION GABI VAN STERKENBURG VIDEO EDITING MR V.R. REPASSY VIENNA QUALITY AND LECTURER M. LUETTGEMANN BERLIN

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Trend One(Introduction) Moscow Media 1 4 Abstract

by Nikolai Khlopov on Mar 04, 2009

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