A well referenced text book which explains thoroughly the theory and practice of marketing. It also presents step-by-step techniques and proven analytical frameworks and tools for making important marketing decisions. The book aims at undergraduates and postgraduates students, managers and entrepreneurs who recognize the vital role that marketing plays in the economy. www.stamoulis.gr/ViewShopProduct.aspx?ProductId=374725

2. Efficient Marketing for Profitable Sales
(2nd Edition revised)
A well referenced text book which explains thoroughly
the theory and practice of marketing. It also presents step-
by-step techniques and proven analytical frameworks and
tools for making important marketing decisions.
The book aims at undergraduates and postgraduates
students, managers and entrepreneurs who recognize the
vital role that marketing plays in the economy.
www.stamoulis.gr/ViewShopProduct.aspx?ProductId=374725