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Introduction To Search Engine Marketing

by Nikos Kapsomenakis on Jun 10, 2010

  • 835 views

This presentation was made during IAB Hellas (Greece) Search Marketing Seminar in 2010 ...

This presentation was made during IAB Hellas (Greece) Search Marketing Seminar in 2010
It contains the latest data on:

- Greek users’ online behavior
- What is Search Engine Marketing?
- Search Engine Marketing advantages & effectiveness
- SEO & PPC
- Online ad spend in Europe & US
- Integrated online marketing strategy
.
Part of this presentation is in Greek

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ad spend europe offline seo us search iab greek optimization greece engine marketing adspend online optimisation

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http://www.searchenginemarketing.gr 77
http://athanassioskollyris.blogspot.com 11
http://www.slideshare.net 8

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Introduction To Search Engine Marketing — Presentation Transcript