Happiness in Behavioural Gamification

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  • Charismatic people? They are liked by everyone and their life is easy!
  • Has different definitions but we’ll take the one by Daniel gilbertYou-know-what-I-mean type of feelingSubjective. Everyone has a differentWhat exactly is happiness?Is it feeling?Can we believe we are feeling something we aren’t?
  • doesn’t exist. Good or Bad experience onlyWe do not remember our exact feelings, when referring back, what we do remember is whether it was a good moment or bad (banana cake vs. coconut cake example)
  • Definition is wellWhat about the state? Is it always a Constanta?
  • What makes them happy NOW? What can make them potentially happy? What do they want now??All depends on their past experienceDon’t target what made them feel good in the past but try to project and see what similar to that feeling is? And can it be progressed over time? Be more joyful more pleasurable?
  • Happiness is a mean to achieve satisfaction
  • Make people feel Good (Satisfied) is the final state
  • How to make them happy? How to make them satisfied?Topic of Nature vs. nurture
  • And driven by self interestsBut you cannot tell that to the organizations, because they don’t want to hear it (especially charity ones)Self-interest in charity functions is not big. You give and get nothing in return. BUT you can!
  • Game DesignBehavioural Economics
  • Through Behavioural Gamification we can make people happy
  • Behavioural Gamification influencesHappiness doesn’t have a state it progressesAs soon as our one needs are satisfied we require anotherHappiness is everywhere and nowhereSatisfaction is the key = good experience
  • Happiness in Behavioural Gamification

    1. 1. BEHAVIOURAL GAMIFICATION OR WHAT MAKES PEOPLE LIKE YOU Nikita Kakuev For Free Hype
    2. 2. CONTENT 1.What makes people like you? 2.What is Behavioural Gamification? 3.How can Behavioural Gamification help?
    3. 3. HOW TO MAKE PEOPLE LIKE YOU?
    4. 4. MAKE THEM HAPPY!
    5. 5. WHAT IS HAPPINESS?
    6. 6. HAPPINESS
    7. 7. HAPPINESS = GOOD EXPERIENCE
    8. 8. EXAMPLE
    9. 9. + EXAMPLE
    10. 10. ADDRESS THE “NOW PAIN”
    11. 11. INCREASE HAPPINESS
    12. 12. VS.
    13. 13. PEOPLE DO NOT CARE
    14. 14. HOW?
    15. 15. BEHAVIOURAL GAMIFICATION
    16. 16. GAMIFICATION IS A BUSINESS STRATEGY WHICH APPLIES GAME DESIGN TECHNIQUES TO NON-GAME EXPERIENCES TO DRIVE USER BEHAVIOUR
    17. 17. GAMIFICATION = „HUMAN FOCUSED DESIGN‟
    18. 18. GAMIFICATION
    19. 19. BEHAVIOURAL GAMIFICATION
    20. 20. Game Dynamics Feedback Game Mechanics Transparency Aesthetics Etc.
    21. 21. WHAT SHALL YOU START WITH?
    22. 22. Collect Data / Research Set Goals Design Test Analyse Adjust Implement Interpret Gather Data / Improve
    23. 23. WRAPPING UP! Find out what happiness is • Who are your audience? • What is their current psychological state? • What makes them happy? Make people happy & satisfied • Choose the actions/factors/motivators that would make your audience happy • Plan the progression of ‘happiness’ Make people happier & more satisfied • Analyse the results • Analyse the behaviour • Improve/Adjust chosen actions/factors/motivators
    24. 24. Nikita Kakuev gamifyme@g-era.co Facebook.com/gamifyme @Gamify_Me +G-EraCo @NKakuev #PsychologyInBusiness www.g-era.co

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