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Lean Startup - the Italian way

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Lean Startup - the Italian way Lean Startup - the Italian way Presentation Transcript

  • Lean startup - the Italian way - Nicola Junior Vitto Blomming Programmers in Padua - April 27, 2012 - Padova @njvitto - @blomming nicola@blomming.comlunedì 30 aprile 12
  • What’s a startup? A startup is first of all an experiment, it is a human institution designed to deliver a new product or service under conditions of extreme uncertainty At its heart, a startup is a catalyst that transforms ideas into product. (From Lessons Learned blog By Eric Ries)lunedì 30 aprile 12
  • Ideas How important are ideas?lunedì 30 aprile 12
  • Team Team is the keylunedì 30 aprile 12
  • Passion It’s very difficult to succeed without passionlunedì 30 aprile 12
  • Market researchlunedì 30 aprile 12
  • Market: B2C B2Clunedì 30 aprile 12
  • Market: B2B B2Blunedì 30 aprile 12
  • Market: B2B2C B2B2Clunedì 30 aprile 12
  • Business Planlunedì 30 aprile 12
  • Prototype Or as a developer, you will probably start prototyping your softwarelunedì 30 aprile 12
  • Questions How do you choose features? How much wait before launching the product? What’s your development process?lunedì 30 aprile 12
  • Go Ahead Having a good idea, a proved and experienced team, market research and a good plan... ...and/or a prototype ...last missing thing is...lunedì 30 aprile 12
  • Moneylunedì 30 aprile 12
  • VC Funding Venture Capitals or Angel Investors can give you money based on your planlunedì 30 aprile 12
  • And then? (Classic) Product Developmentlunedì 30 aprile 12
  • Development: Waterfall model Waterfall Problem: known Solution: knownlunedì 30 aprile 12
  • Wait a minute ...but we said... ...the Italian way!lunedì 30 aprile 12
  • Bootstrapper You should be a bootstrapper.lunedì 30 aprile 12
  • Searching for Money Do you have a plan a/o prototype and a (good?) idea?lunedì 30 aprile 12
  • Searching for Money No money for ideaslunedì 30 aprile 12
  • A classic full-featured product Yes...it can be well organized, but not all features are required to your lean startup.lunedì 30 aprile 12
  • Minimum Viable Product MVP: A product with the fewest number of features needed to achieve a specific objective, for which users are willing to ‘pay’ in some form of a scarce resource.lunedì 30 aprile 12
  • Intermediate MVPs Final MVPs test the business model Intermediate MVPs test high risk components of the business model.lunedì 30 aprile 12
  • Business Models (examples) Free/Adv Freemiumlunedì 30 aprile 12
  • Business Models (WTF)lunedì 30 aprile 12 ???
  • What’s wrong? 9/10 Startups fail 66% of successful changed plans 58 ideas = 1 successlunedì 30 aprile 12
  • What’s the problem? Lack of customerslunedì 30 aprile 12
  • What’s the problem? Build a product no one wantslunedì 30 aprile 12
  • What about Business Plans? No business plan survives the first customer contactlunedì 30 aprile 12
  • What about Business Plans? Plans are for a known future not for a startup context So, plans fail in startupslunedì 30 aprile 12
  • Assumptions on Product Developmentlunedì 30 aprile 12
  • Business Models It’s all about business modelslunedì 30 aprile 12
  • What’s a Lean Startup? Lean startup is a rigorous process for iterating from Plan A to a plan that works. (by Ash Maurya)lunedì 30 aprile 12
  • Lean is not cheaplunedì 30 aprile 12
  • Lean startup is... Open Source softwarelunedì 30 aprile 12
  • Lean startup is... Open Source software Cloud computing architectureslunedì 30 aprile 12
  • Lean startup is... Open Source software Cloud computing architectures Agile methodologieslunedì 30 aprile 12
  • XP Agile (XP) “Product owner” or “in-house” customer Problem: known Solution: unknownlunedì 30 aprile 12
  • “Problem” in startups ...but in startups problem is unknownlunedì 30 aprile 12
  • “Problem” in startups What can help me?lunedì 30 aprile 12
  • Customer Developmentlunedì 30 aprile 12
  • Four Steps to the Epiphanylunedì 30 aprile 12
  • Business Plans While the death of the business plan as a method to engage investors is a welcome development, it doesn’t eliminate the need to think through your business – a process aided by, ironically, the writing of a business plan.lunedì 30 aprile 12
  • Get out of the building (by Steve Blank) Your business assumptions can be wrong Go out and speak with your customerslunedì 30 aprile 12
  • Don’t broadcastlunedì 30 aprile 12
  • Talk with your customerslunedì 30 aprile 12
  • Business Models We said: “It’s all about business models”lunedì 30 aprile 12
  • Many different business models The same technology, product or service can have many different business modelslunedì 30 aprile 12
  • Sketch out your Business modelslunedì 30 aprile 12
  • Iterate on guesses (set of hypotesis) Iterate fast and often to find your business modellunedì 30 aprile 12
  • Customer Development: pivotinglunedì 30 aprile 12
  • Business Models Canvaslunedì 30 aprile 12
  • OODA Looplunedì 30 aprile 12
  • AARRR Metrics By Dave McClure More on: http://500hats.typepad.com/ Initial hypotesis must be precise to be measuredlunedì 30 aprile 12
  • Product/Market fitlunedì 30 aprile 12
  • Customer Development: scalinglunedì 30 aprile 12
  • What’s a Lean Startup? Problem: unknown Solution: unknownlunedì 30 aprile 12
  • Scalable (lean) startuplunedì 30 aprile 12
  • Scalable startuplunedì 30 aprile 12
  • Early Adopters The MVP is for your first customers: they are called Innovators and Early adopters.lunedì 30 aprile 12
  • Experiencelunedì 30 aprile 12
  • Entrepreneurship ...Entrepreneurs recognize they are going to have to follow their own internal compass and embrace the uncertainty as part of the journey. - Steve Blank - more info on http://steveblank.com/2009/06/29/agile-opportunism-entrepreneurial-dna/lunedì 30 aprile 12
  • Couragelunedì 30 aprile 12
  • Find the right people Your partners and your teamlunedì 30 aprile 12
  • Focus focus focuslunedì 30 aprile 12
  • Be frugal Do you REALLY NEED that new: phone, car, shoes, to go out for dinner or beers every day, etc.???lunedì 30 aprile 12
  • Blog-Magazine: LikePicasso A blog as a Customer Development toollunedì 30 aprile 12
  • On your Blomming pages Creating a Shop on Blomming you can immediately sell...lunedì 30 aprile 12
  • On your Blomming pages On websites and/or blogs Creating a Shop on Blomming you can immediately sell...lunedì 30 aprile 12
  • On your Blomming pages On websites and/or blogs Creating a Shop on Blomming On your Facebook page you can immediately sell...lunedì 30 aprile 12
  • On your Blomming pages On websites and/or blogs Creating a Shop on Blomming On your Facebook page you can immediately On Blomming’s Storefront sell...lunedì 30 aprile 12
  • On your Blomming pages On websites and/or blogs Creating a Shop on Blomming On your Facebook page you can immediately On Blomming’s Storefront sell... On other sites and mobile API deviceslunedì 30 aprile 12
  • The Lean Startuplunedì 30 aprile 12
  • Running Leanlunedì 30 aprile 12
  • Business Modelslunedì 30 aprile 12
  • Useful on how to pitch investorslunedì 30 aprile 12
  • Work only from 9 to 5 Is it possible?lunedì 30 aprile 12
  • An alternative? Lifestyle businesslunedì 30 aprile 12
  • Italian Lean Startup Meetup http://www.meetup.com/Lean-Startup-Bologna-Meetuplunedì 30 aprile 12
  • How to start a Startup? http://www.venture-lab.org/lunedì 30 aprile 12
  • Thanks Blomming.com Company.Blomming.com Magazine.Blomming.com Help.Blomming.com Twitter.com/Blomming Facebook.com/Blomming Personal blog: njvitto.com nicola@blomming.com On FB & Twitter as: njvittolunedì 30 aprile 12