Lean Startup - the Italian way

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Lean Startup - the Italian way

  1. Lean startup - the Italian way - Nicola Junior Vitto Blomming Programmers in Padua - April 27, 2012 - Padova @njvitto - @blomming nicola@blomming.comlunedì 30 aprile 12
  2. What’s a startup? A startup is first of all an experiment, it is a human institution designed to deliver a new product or service under conditions of extreme uncertainty At its heart, a startup is a catalyst that transforms ideas into product. (From Lessons Learned blog By Eric Ries)lunedì 30 aprile 12
  3. Ideas How important are ideas?lunedì 30 aprile 12
  4. Team Team is the keylunedì 30 aprile 12
  5. Passion It’s very difficult to succeed without passionlunedì 30 aprile 12
  6. Market researchlunedì 30 aprile 12
  7. Market: B2C B2Clunedì 30 aprile 12
  8. Market: B2B B2Blunedì 30 aprile 12
  9. Market: B2B2C B2B2Clunedì 30 aprile 12
  10. Business Planlunedì 30 aprile 12
  11. Prototype Or as a developer, you will probably start prototyping your softwarelunedì 30 aprile 12
  12. Questions How do you choose features? How much wait before launching the product? What’s your development process?lunedì 30 aprile 12
  13. Go Ahead Having a good idea, a proved and experienced team, market research and a good plan... ...and/or a prototype ...last missing thing is...lunedì 30 aprile 12
  14. Moneylunedì 30 aprile 12
  15. VC Funding Venture Capitals or Angel Investors can give you money based on your planlunedì 30 aprile 12
  16. And then? (Classic) Product Developmentlunedì 30 aprile 12
  17. Development: Waterfall model Waterfall Problem: known Solution: knownlunedì 30 aprile 12
  18. Wait a minute ...but we said... ...the Italian way!lunedì 30 aprile 12
  19. Bootstrapper You should be a bootstrapper.lunedì 30 aprile 12
  20. Searching for Money Do you have a plan a/o prototype and a (good?) idea?lunedì 30 aprile 12
  21. Searching for Money No money for ideaslunedì 30 aprile 12
  22. A classic full-featured product Yes...it can be well organized, but not all features are required to your lean startup.lunedì 30 aprile 12
  23. Minimum Viable Product MVP: A product with the fewest number of features needed to achieve a specific objective, for which users are willing to ‘pay’ in some form of a scarce resource.lunedì 30 aprile 12
  24. Intermediate MVPs Final MVPs test the business model Intermediate MVPs test high risk components of the business model.lunedì 30 aprile 12
  25. Business Models (examples) Free/Adv Freemiumlunedì 30 aprile 12
  26. Business Models (WTF)lunedì 30 aprile 12 ???
  27. What’s wrong? 9/10 Startups fail 66% of successful changed plans 58 ideas = 1 successlunedì 30 aprile 12
  28. What’s the problem? Lack of customerslunedì 30 aprile 12
  29. What’s the problem? Build a product no one wantslunedì 30 aprile 12
  30. What about Business Plans? No business plan survives the first customer contactlunedì 30 aprile 12
  31. What about Business Plans? Plans are for a known future not for a startup context So, plans fail in startupslunedì 30 aprile 12
  32. Assumptions on Product Developmentlunedì 30 aprile 12
  33. Business Models It’s all about business modelslunedì 30 aprile 12
  34. What’s a Lean Startup? Lean startup is a rigorous process for iterating from Plan A to a plan that works. (by Ash Maurya)lunedì 30 aprile 12
  35. Lean is not cheaplunedì 30 aprile 12
  36. Lean startup is... Open Source softwarelunedì 30 aprile 12
  37. Lean startup is... Open Source software Cloud computing architectureslunedì 30 aprile 12
  38. Lean startup is... Open Source software Cloud computing architectures Agile methodologieslunedì 30 aprile 12
  39. XP Agile (XP) “Product owner” or “in-house” customer Problem: known Solution: unknownlunedì 30 aprile 12
  40. “Problem” in startups ...but in startups problem is unknownlunedì 30 aprile 12
  41. “Problem” in startups What can help me?lunedì 30 aprile 12
  42. Customer Developmentlunedì 30 aprile 12
  43. Four Steps to the Epiphanylunedì 30 aprile 12
  44. Business Plans While the death of the business plan as a method to engage investors is a welcome development, it doesn’t eliminate the need to think through your business – a process aided by, ironically, the writing of a business plan.lunedì 30 aprile 12
  45. Get out of the building (by Steve Blank) Your business assumptions can be wrong Go out and speak with your customerslunedì 30 aprile 12
  46. Don’t broadcastlunedì 30 aprile 12
  47. Talk with your customerslunedì 30 aprile 12
  48. Business Models We said: “It’s all about business models”lunedì 30 aprile 12
  49. Many different business models The same technology, product or service can have many different business modelslunedì 30 aprile 12
  50. Sketch out your Business modelslunedì 30 aprile 12
  51. Iterate on guesses (set of hypotesis) Iterate fast and often to find your business modellunedì 30 aprile 12
  52. Customer Development: pivotinglunedì 30 aprile 12
  53. Business Models Canvaslunedì 30 aprile 12
  54. OODA Looplunedì 30 aprile 12
  55. AARRR Metrics By Dave McClure More on: http://500hats.typepad.com/ Initial hypotesis must be precise to be measuredlunedì 30 aprile 12
  56. Product/Market fitlunedì 30 aprile 12
  57. Customer Development: scalinglunedì 30 aprile 12
  58. What’s a Lean Startup? Problem: unknown Solution: unknownlunedì 30 aprile 12
  59. Scalable (lean) startuplunedì 30 aprile 12
  60. Scalable startuplunedì 30 aprile 12
  61. Early Adopters The MVP is for your first customers: they are called Innovators and Early adopters.lunedì 30 aprile 12
  62. Experiencelunedì 30 aprile 12
  63. Entrepreneurship ...Entrepreneurs recognize they are going to have to follow their own internal compass and embrace the uncertainty as part of the journey. - Steve Blank - more info on http://steveblank.com/2009/06/29/agile-opportunism-entrepreneurial-dna/lunedì 30 aprile 12
  64. Couragelunedì 30 aprile 12
  65. Find the right people Your partners and your teamlunedì 30 aprile 12
  66. Focus focus focuslunedì 30 aprile 12
  67. Be frugal Do you REALLY NEED that new: phone, car, shoes, to go out for dinner or beers every day, etc.???lunedì 30 aprile 12
  68. Blog-Magazine: LikePicasso A blog as a Customer Development toollunedì 30 aprile 12
  69. On your Blomming pages Creating a Shop on Blomming you can immediately sell...lunedì 30 aprile 12
  70. On your Blomming pages On websites and/or blogs Creating a Shop on Blomming you can immediately sell...lunedì 30 aprile 12
  71. On your Blomming pages On websites and/or blogs Creating a Shop on Blomming On your Facebook page you can immediately sell...lunedì 30 aprile 12
  72. On your Blomming pages On websites and/or blogs Creating a Shop on Blomming On your Facebook page you can immediately On Blomming’s Storefront sell...lunedì 30 aprile 12
  73. On your Blomming pages On websites and/or blogs Creating a Shop on Blomming On your Facebook page you can immediately On Blomming’s Storefront sell... On other sites and mobile API deviceslunedì 30 aprile 12
  74. The Lean Startuplunedì 30 aprile 12
  75. Running Leanlunedì 30 aprile 12
  76. Business Modelslunedì 30 aprile 12
  77. Useful on how to pitch investorslunedì 30 aprile 12
  78. Work only from 9 to 5 Is it possible?lunedì 30 aprile 12
  79. An alternative? Lifestyle businesslunedì 30 aprile 12
  80. Italian Lean Startup Meetup http://www.meetup.com/Lean-Startup-Bologna-Meetuplunedì 30 aprile 12
  81. How to start a Startup? http://www.venture-lab.org/lunedì 30 aprile 12
  82. Thanks Blomming.com Company.Blomming.com Magazine.Blomming.com Help.Blomming.com Twitter.com/Blomming Facebook.com/Blomming Personal blog: njvitto.com nicola@blomming.com On FB & Twitter as: njvittolunedì 30 aprile 12

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