Lean Startup - the Italian way

Lean startup - the Italian way - Nicola Junior Vitto Blomming Programmers in Padua - April 27, 2012 - Padova @njvitto - @blomming nicola@blomming.comlunedì 30 aprile 12

What’s a startup? A startup is ﬁrst of all an experiment, it is a human institution designed to deliver a new product or service under conditions of extreme uncertainty At its heart, a startup is a catalyst that transforms ideas into product. (From Lessons Learned blog By Eric Ries)lunedì 30 aprile 12

Ideas How important are ideas?lunedì 30 aprile 12

Team Team is the keylunedì 30 aprile 12

Passion It’s very difﬁcult to succeed without passionlunedì 30 aprile 12

Market researchlunedì 30 aprile 12

Market: B2C B2Clunedì 30 aprile 12

Market: B2B B2Blunedì 30 aprile 12

Market: B2B2C B2B2Clunedì 30 aprile 12

Business Planlunedì 30 aprile 12

Prototype Or as a developer, you will probably start prototyping your softwarelunedì 30 aprile 12

Questions How do you choose features? How much wait before launching the product? What’s your development process?lunedì 30 aprile 12

Go Ahead Having a good idea, a proved and experienced team, market research and a good plan... ...and/or a prototype ...last missing thing is...lunedì 30 aprile 12

Moneylunedì 30 aprile 12

VC Funding Venture Capitals or Angel Investors can give you money based on your planlunedì 30 aprile 12

And then? (Classic) Product Developmentlunedì 30 aprile 12

Development: Waterfall model Waterfall Problem: known Solution: knownlunedì 30 aprile 12

Wait a minute ...but we said... ...the Italian way!lunedì 30 aprile 12

Bootstrapper You should be a bootstrapper.lunedì 30 aprile 12

Searching for Money Do you have a plan a/o prototype and a (good?) idea?lunedì 30 aprile 12

Searching for Money No money for ideaslunedì 30 aprile 12

A classic full-featured product Yes...it can be well organized, but not all features are required to your lean startup.lunedì 30 aprile 12

Minimum Viable Product MVP: A product with the fewest number of features needed to achieve a speciﬁc objective, for which users are willing to ‘pay’ in some form of a scarce resource.lunedì 30 aprile 12

Intermediate MVPs Final MVPs test the business model Intermediate MVPs test high risk components of the business model.lunedì 30 aprile 12

Business Models (examples) Free/Adv Freemiumlunedì 30 aprile 12

Business Models (WTF)lunedì 30 aprile 12 ???

What’s wrong? 9/10 Startups fail 66% of successful changed plans 58 ideas = 1 successlunedì 30 aprile 12

What’s the problem? Lack of customerslunedì 30 aprile 12

What’s the problem? Build a product no one wantslunedì 30 aprile 12

What about Business Plans? No business plan survives the ﬁrst customer contactlunedì 30 aprile 12

What about Business Plans? Plans are for a known future not for a startup context So, plans fail in startupslunedì 30 aprile 12

Assumptions on Product Developmentlunedì 30 aprile 12

Business Models It’s all about business modelslunedì 30 aprile 12

What’s a Lean Startup? Lean startup is a rigorous process for iterating from Plan A to a plan that works. (by Ash Maurya)lunedì 30 aprile 12

Lean is not cheaplunedì 30 aprile 12

Lean startup is... Open Source softwarelunedì 30 aprile 12

Lean startup is... Open Source software Cloud computing architectureslunedì 30 aprile 12

Lean startup is... Open Source software Cloud computing architectures Agile methodologieslunedì 30 aprile 12

XP Agile (XP) “Product owner” or “in-house” customer Problem: known Solution: unknownlunedì 30 aprile 12

“Problem” in startups ...but in startups problem is unknownlunedì 30 aprile 12

“Problem” in startups What can help me?lunedì 30 aprile 12

Customer Developmentlunedì 30 aprile 12

Four Steps to the Epiphanylunedì 30 aprile 12

Business Plans While the death of the business plan as a method to engage investors is a welcome development, it doesn’t eliminate the need to think through your business – a process aided by, ironically, the writing of a business plan.lunedì 30 aprile 12

Get out of the building (by Steve Blank) Your business assumptions can be wrong Go out and speak with your customerslunedì 30 aprile 12

Don’t broadcastlunedì 30 aprile 12

Talk with your customerslunedì 30 aprile 12

Business Models We said: “It’s all about business models”lunedì 30 aprile 12

Many different business models The same technology, product or service can have many different business modelslunedì 30 aprile 12

Sketch out your Business modelslunedì 30 aprile 12

Iterate on guesses (set of hypotesis) Iterate fast and often to ﬁnd your business modellunedì 30 aprile 12

Customer Development: pivotinglunedì 30 aprile 12

Business Models Canvaslunedì 30 aprile 12

OODA Looplunedì 30 aprile 12

AARRR Metrics By Dave McClure More on: http://500hats.typepad.com/ Initial hypotesis must be precise to be measuredlunedì 30 aprile 12

Product/Market ﬁtlunedì 30 aprile 12

Customer Development: scalinglunedì 30 aprile 12

What’s a Lean Startup? Problem: unknown Solution: unknownlunedì 30 aprile 12

Scalable (lean) startuplunedì 30 aprile 12

Scalable startuplunedì 30 aprile 12

Early Adopters The MVP is for your ﬁrst customers: they are called Innovators and Early adopters.lunedì 30 aprile 12

Experiencelunedì 30 aprile 12

Entrepreneurship ...Entrepreneurs recognize they are going to have to follow their own internal compass and embrace the uncertainty as part of the journey. - Steve Blank - more info on http://steveblank.com/2009/06/29/agile-opportunism-entrepreneurial-dna/lunedì 30 aprile 12

Couragelunedì 30 aprile 12

Find the right people Your partners and your teamlunedì 30 aprile 12

Focus focus focuslunedì 30 aprile 12

Be frugal Do you REALLY NEED that new: phone, car, shoes, to go out for dinner or beers every day, etc.???lunedì 30 aprile 12

Blog-Magazine: LikePicasso A blog as a Customer Development toollunedì 30 aprile 12

On your Blomming pages Creating a Shop on Blomming you can immediately sell...lunedì 30 aprile 12

On your Blomming pages On websites and/or blogs Creating a Shop on Blomming you can immediately sell...lunedì 30 aprile 12

On your Blomming pages On websites and/or blogs Creating a Shop on Blomming On your Facebook page you can immediately sell...lunedì 30 aprile 12

On your Blomming pages On websites and/or blogs Creating a Shop on Blomming On your Facebook page you can immediately On Blomming’s Storefront sell...lunedì 30 aprile 12

On your Blomming pages On websites and/or blogs Creating a Shop on Blomming On your Facebook page you can immediately On Blomming’s Storefront sell... On other sites and mobile API deviceslunedì 30 aprile 12

The Lean Startuplunedì 30 aprile 12

Running Leanlunedì 30 aprile 12

Business Modelslunedì 30 aprile 12

Useful on how to pitch investorslunedì 30 aprile 12

Work only from 9 to 5 Is it possible?lunedì 30 aprile 12

An alternative? Lifestyle businesslunedì 30 aprile 12

Italian Lean Startup Meetup http://www.meetup.com/Lean-Startup-Bologna-Meetuplunedì 30 aprile 12

How to start a Startup? http://www.venture-lab.org/lunedì 30 aprile 12

Thanks Blomming.com Company.Blomming.com Magazine.Blomming.com Help.Blomming.com Twitter.com/Blomming Facebook.com/Blomming Personal blog: njvitto.com nicola@blomming.com On FB & Twitter as: njvittolunedì 30 aprile 12

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Lean Startup - the Italian way

by Nicola Junior Vitto

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