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Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
Lean Startup - the Italian way
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Lean Startup - the Italian way

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  • 1. Lean startup - the Italian way - Nicola Junior Vitto Blomming Programmers in Padua - April 27, 2012 - Padova @njvitto - @blomming nicola@blomming.comlunedì 30 aprile 12
  • 2. What’s a startup? A startup is first of all an experiment, it is a human institution designed to deliver a new product or service under conditions of extreme uncertainty At its heart, a startup is a catalyst that transforms ideas into product. (From Lessons Learned blog By Eric Ries)lunedì 30 aprile 12
  • 3. Ideas How important are ideas?lunedì 30 aprile 12
  • 4. Team Team is the keylunedì 30 aprile 12
  • 5. Passion It’s very difficult to succeed without passionlunedì 30 aprile 12
  • 6. Market researchlunedì 30 aprile 12
  • 7. Market: B2C B2Clunedì 30 aprile 12
  • 8. Market: B2B B2Blunedì 30 aprile 12
  • 9. Market: B2B2C B2B2Clunedì 30 aprile 12
  • 10. Business Planlunedì 30 aprile 12
  • 11. Prototype Or as a developer, you will probably start prototyping your softwarelunedì 30 aprile 12
  • 12. Questions How do you choose features? How much wait before launching the product? What’s your development process?lunedì 30 aprile 12
  • 13. Go Ahead Having a good idea, a proved and experienced team, market research and a good plan... ...and/or a prototype ...last missing thing is...lunedì 30 aprile 12
  • 14. Moneylunedì 30 aprile 12
  • 15. VC Funding Venture Capitals or Angel Investors can give you money based on your planlunedì 30 aprile 12
  • 16. And then? (Classic) Product Developmentlunedì 30 aprile 12
  • 17. Development: Waterfall model Waterfall Problem: known Solution: knownlunedì 30 aprile 12
  • 18. Wait a minute ...but we said... ...the Italian way!lunedì 30 aprile 12
  • 19. Bootstrapper You should be a bootstrapper.lunedì 30 aprile 12
  • 20. Searching for Money Do you have a plan a/o prototype and a (good?) idea?lunedì 30 aprile 12
  • 21. Searching for Money No money for ideaslunedì 30 aprile 12
  • 22. A classic full-featured product Yes...it can be well organized, but not all features are required to your lean startup.lunedì 30 aprile 12
  • 23. Minimum Viable Product MVP: A product with the fewest number of features needed to achieve a specific objective, for which users are willing to ‘pay’ in some form of a scarce resource.lunedì 30 aprile 12
  • 24. Intermediate MVPs Final MVPs test the business model Intermediate MVPs test high risk components of the business model.lunedì 30 aprile 12
  • 25. Business Models (examples) Free/Adv Freemiumlunedì 30 aprile 12
  • 26. Business Models (WTF)lunedì 30 aprile 12 ???
  • 27. What’s wrong? 9/10 Startups fail 66% of successful changed plans 58 ideas = 1 successlunedì 30 aprile 12
  • 28. What’s the problem? Lack of customerslunedì 30 aprile 12
  • 29. What’s the problem? Build a product no one wantslunedì 30 aprile 12
  • 30. What about Business Plans? No business plan survives the first customer contactlunedì 30 aprile 12
  • 31. What about Business Plans? Plans are for a known future not for a startup context So, plans fail in startupslunedì 30 aprile 12
  • 32. Assumptions on Product Developmentlunedì 30 aprile 12
  • 33. Business Models It’s all about business modelslunedì 30 aprile 12
  • 34. What’s a Lean Startup? Lean startup is a rigorous process for iterating from Plan A to a plan that works. (by Ash Maurya)lunedì 30 aprile 12
  • 35. Lean is not cheaplunedì 30 aprile 12
  • 36. Lean startup is... Open Source softwarelunedì 30 aprile 12
  • 37. Lean startup is... Open Source software Cloud computing architectureslunedì 30 aprile 12
  • 38. Lean startup is... Open Source software Cloud computing architectures Agile methodologieslunedì 30 aprile 12
  • 39. XP Agile (XP) “Product owner” or “in-house” customer Problem: known Solution: unknownlunedì 30 aprile 12
  • 40. “Problem” in startups ...but in startups problem is unknownlunedì 30 aprile 12
  • 41. “Problem” in startups What can help me?lunedì 30 aprile 12
  • 42. Customer Developmentlunedì 30 aprile 12
  • 43. Four Steps to the Epiphanylunedì 30 aprile 12
  • 44. Business Plans While the death of the business plan as a method to engage investors is a welcome development, it doesn’t eliminate the need to think through your business – a process aided by, ironically, the writing of a business plan.lunedì 30 aprile 12
  • 45. Get out of the building (by Steve Blank) Your business assumptions can be wrong Go out and speak with your customerslunedì 30 aprile 12
  • 46. Don’t broadcastlunedì 30 aprile 12
  • 47. Talk with your customerslunedì 30 aprile 12
  • 48. Business Models We said: “It’s all about business models”lunedì 30 aprile 12
  • 49. Many different business models The same technology, product or service can have many different business modelslunedì 30 aprile 12
  • 50. Sketch out your Business modelslunedì 30 aprile 12
  • 51. Iterate on guesses (set of hypotesis) Iterate fast and often to find your business modellunedì 30 aprile 12
  • 52. Customer Development: pivotinglunedì 30 aprile 12
  • 53. Business Models Canvaslunedì 30 aprile 12
  • 54. OODA Looplunedì 30 aprile 12
  • 55. AARRR Metrics By Dave McClure More on: http://500hats.typepad.com/ Initial hypotesis must be precise to be measuredlunedì 30 aprile 12
  • 56. Product/Market fitlunedì 30 aprile 12
  • 57. Customer Development: scalinglunedì 30 aprile 12
  • 58. What’s a Lean Startup? Problem: unknown Solution: unknownlunedì 30 aprile 12
  • 59. Scalable (lean) startuplunedì 30 aprile 12
  • 60. Scalable startuplunedì 30 aprile 12
  • 61. Early Adopters The MVP is for your first customers: they are called Innovators and Early adopters.lunedì 30 aprile 12
  • 62. Experiencelunedì 30 aprile 12
  • 63. Entrepreneurship ...Entrepreneurs recognize they are going to have to follow their own internal compass and embrace the uncertainty as part of the journey. - Steve Blank - more info on http://steveblank.com/2009/06/29/agile-opportunism-entrepreneurial-dna/lunedì 30 aprile 12
  • 64. Couragelunedì 30 aprile 12
  • 65. Find the right people Your partners and your teamlunedì 30 aprile 12
  • 66. Focus focus focuslunedì 30 aprile 12
  • 67. Be frugal Do you REALLY NEED that new: phone, car, shoes, to go out for dinner or beers every day, etc.???lunedì 30 aprile 12
  • 68. Blog-Magazine: LikePicasso A blog as a Customer Development toollunedì 30 aprile 12
  • 69. On your Blomming pages Creating a Shop on Blomming you can immediately sell...lunedì 30 aprile 12
  • 70. On your Blomming pages On websites and/or blogs Creating a Shop on Blomming you can immediately sell...lunedì 30 aprile 12
  • 71. On your Blomming pages On websites and/or blogs Creating a Shop on Blomming On your Facebook page you can immediately sell...lunedì 30 aprile 12
  • 72. On your Blomming pages On websites and/or blogs Creating a Shop on Blomming On your Facebook page you can immediately On Blomming’s Storefront sell...lunedì 30 aprile 12
  • 73. On your Blomming pages On websites and/or blogs Creating a Shop on Blomming On your Facebook page you can immediately On Blomming’s Storefront sell... On other sites and mobile API deviceslunedì 30 aprile 12
  • 74. The Lean Startuplunedì 30 aprile 12
  • 75. Running Leanlunedì 30 aprile 12
  • 76. Business Modelslunedì 30 aprile 12
  • 77. Useful on how to pitch investorslunedì 30 aprile 12
  • 78. Work only from 9 to 5 Is it possible?lunedì 30 aprile 12
  • 79. An alternative? Lifestyle businesslunedì 30 aprile 12
  • 80. Italian Lean Startup Meetup http://www.meetup.com/Lean-Startup-Bologna-Meetuplunedì 30 aprile 12
  • 81. How to start a Startup? http://www.venture-lab.org/lunedì 30 aprile 12
  • 82. Thanks Blomming.com Company.Blomming.com Magazine.Blomming.com Help.Blomming.com Twitter.com/Blomming Facebook.com/Blomming Personal blog: njvitto.com nicola@blomming.com On FB & Twitter as: njvittolunedì 30 aprile 12

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