NJL Sales Training IMC-AZ Presentation

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Discover how to use LinkedIn to attract high profit clients in this presentation by NJL Sales Training.

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NJL Sales Training IMC-AZ Presentation

  1. 1. Why and How to Use LinkedIn to Attract High Profit Clients September 14, 2012 IMC – AZ Brian Offenberger, CeM, CSMA
  2. 2. Today’s Discussion Points• Why LinkedIn?• How to identify, engage and convert people on LinkedIn• Use LinkedIn for subject expert positioning• How to integrate LinkedIn with other marketing
  3. 3. Meet Brian Offenberger
  4. 4. What Is LinkedIn?
  5. 5. LinkedIn is…• A people search engine.• A place to gain access to decision makers.• A directory that leverages connections.• A place to find new prospects for untapped or under- optimized markets.
  6. 6. Why Care about LinkedIn?• LinkedIn is the world’s largest professional network.• More than 175 million members in over 200 countries.• LinkedIn members did nearly 4.2 billion professionally- oriented searches in 2011 and are on pace to surpass 5.3 billion in 2012.• As of June 30, 2012, professionals are signing up to join LinkedIn at a rate of approximately two new members per second.
  7. 7. LinkedIn Can…• Shorten sales cycle.• Provide unsolicited leads.• Identify potential partners.• Create a targeted community.
  8. 8. How Can LinkedIn Help You?• Get unsolicited inbound leads.• Reach right decision makers.• Referral partnerships.• Reputation positioning.• Media attention/speaking.
  9. 9. Search Results
  10. 10. LinkedIn Profile
  11. 11. Profile Tips• Use keywords in your professional headline, your summary and experience section job titles.• Use all 2000 characters in your description.• Have an image reflective of what you do.• Describe your website…don’t use the default.
  12. 12. Advanced People Search
  13. 13. LinkedIn Groups
  14. 14. Companies
  15. 15. Connecting Tips• Direct connect.• Openlink.• In Mail.• Within groups.• Through connections.• Look at their profile.
  16. 16. Premium Features
  17. 17. Enter to Win Complete LinkedIn Professional Package:• LinkedIn Marketing Plan• Strategy• Tactics• Personal & Company Profile Development• Copywriting• Content plan
  18. 18. Connect with Me Brian Offenberger, CeM, CSMA Brian@WeTrainSalesStars.com (602) 412-3168, extension 801Connect with me on LinkedIn at http://www.linkedin.com/in/brianoffenberger Visit our new website on September 19th for free resources and tips

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