Music Like Water Chapter 1 MUS 180 New Media & Technologies

It is the year 2015 Take a good look around…What’s going on in the music industry?

Take a good look around…What’s going on in the music industry?

A nice little bedtime story or how we got here. There was the __ , and it belonged to the labels and the executives. And Phillips stepped in and said, “How about the _______” and the product was…ok. But wait! Lear Corporation said “What about __ - _____ !“, and it was…not so good. But the _____ was starting to feel anxious… And Sony said, “Let there be the ______________” But “what about us!!! That’s our music!”, said the RIAA, and they tried to curse the people, and they uttered four words: ________________________ Sony-Phillips stood strong, and said “YOU SHALL NOT PASS!” And there was the ___”, and it was the one ring that ruled them all. LP cassette 8 track RIAA Digital Audio Tape Serial Copy Management System CD

There was the __ , and it belonged to the labels

and the executives.

And Phillips stepped in and said, “How about the _______” and the product was…ok.

But wait! Lear Corporation said “What about __ - _____ !“, and it was…not so good.

But the _____ was starting to feel anxious…

And Sony said, “Let there be the ______________”

But “what about us!!! That’s our music!”, said the RIAA, and they tried to curse the people, and they uttered four words: ________________________

Sony-Phillips stood strong, and said “YOU SHALL NOT PASS!” And there was the ___”, and it was the one ring that ruled them all.

Have You Ever Really Considered… The CD is ______ The CD is ______ __________ The data on the CD can be ______ ___________ The CD can be read by a ___ through the CD-ROM The ________ allows the manipulated (smaller) data to be shared Over a _______ , such as Napster _____-to-_____ (P2P), such as Morpheus CD  CD-ROM  .mp3  Internet  iPod  ? digital wholly unprotected easily manipulated PC Internet network Peer Peer

The CD is ______

The CD is ______ __________

The data on the CD can be ______ ___________

The CD can be read by a ___ through the CD-ROM

The ________ allows the manipulated (smaller) data to be shared

Over a _______ , such as Napster

_____-to-_____ (P2P), such as Morpheus

CD  CD-ROM  .mp3  Internet  iPod  ?

What’s been going on since 1999? The best selling albums of 2000 were: 1. "No Strings Attached/'N Sync: 9,936,104 2. "Marshall Mathers LP"/Eminem: 7,921,107 3. "Oops!...I Did It Again"/Britney Spears: 7,893,544 4. "Human Clay"/Creed: 6,587,834 5. "Supernatural"/Santana: 5,857,824 6. "Beatles 1"/Beatles: 5,068,300 7. "Country Grammar"/Nelly: 5,067,529 8. "Black & Blue"/Backstreet Boys: 4,289,865 9. "Dr. Dre 2001"/Dr. Dre: 3,992,311 10. "Writing's On The Wall"/Destiny's Child: 3,802,165

The best selling albums of 2000 were:

1. "No Strings Attached/'N Sync: 9,936,104

2. "Marshall Mathers LP"/Eminem: 7,921,107

3. "Oops!...I Did It Again"/Britney Spears: 7,893,544

4. "Human Clay"/Creed: 6,587,834

5. "Supernatural"/Santana: 5,857,824

6. "Beatles 1"/Beatles: 5,068,300

7. "Country Grammar"/Nelly: 5,067,529

8. "Black & Blue"/Backstreet Boys: 4,289,865

9. "Dr. Dre 2001"/Dr. Dre: 3,992,311

10. "Writing's On The Wall"/Destiny's Child: 3,802,165

What’s been going on since 1999? The best selling albums of 2007 were: 1. "Noel"/Josh Groban: 3,699,000 2. "Soundtrack"/ High School Musical 2: 2,957,000 3. "Long Road Out of Eden"/Eagles: 2,608,000 4. "As I Am"/Alicia Keys: 2,543,000 5. "Daughtry"/Daughtry: 2,497,000 6. "Soundtrack"/Hannah Montana 2: Meet Miley: 2,489,000 7. "Minutes To Midnight"/Linkin Park: 2,099,000 8. "Dutchess"/Fergie: 2,064,000 9. "Taylor Swift"/Taylor Swift: 1,951,000 10."Graduation"/Kanye West: 1,892,000

The best selling albums of 2007 were:

1. "Noel"/Josh Groban: 3,699,000

2. "Soundtrack"/ High School Musical 2: 2,957,000

3. "Long Road Out of Eden"/Eagles: 2,608,000

4. "As I Am"/Alicia Keys: 2,543,000

5. "Daughtry"/Daughtry: 2,497,000

6. "Soundtrack"/Hannah Montana 2: Meet Miley: 2,489,000

7. "Minutes To Midnight"/Linkin Park: 2,099,000

8. "Dutchess"/Fergie: 2,064,000

9. "Taylor Swift"/Taylor Swift: 1,951,000

10."Graduation"/Kanye West: 1,892,000

What’s been going on since 1999? The drop in record sales for each chart position over a seven-year period: Number one: 62.77 drop%! Number two: 62% drop. Number three: 67% drop. Number four: 61% drop. Number five: 57% drop. Number six: 50% drop. Number seven: 58% drop. Number eight: 51% drop. Number nine: 51% drop. Number ten: 50% drop.

The drop in record sales for each chart position over a seven-year period:

Number one: 62.77 drop%!

Number two: 62% drop.

Number three: 67% drop.

Number four: 61% drop.

Number five: 57% drop.

Number six: 50% drop.

Number seven: 58% drop.

Number eight: 51% drop.

Number nine: 51% drop.

Number ten: 50% drop.

Record Sales are Down 20%! The ______ business is not the _____ business. More outlets for music: ______ _____ ______ _____ ______ _____ Concert revenue has gone from $1.3B (1998) to $2.1B (2003) The ______ business is not the ______ business Box retailers have reduced floor space by a one-third or more. record music retail record

The ______ business is not the _____ business.

More outlets for music:

______ _____

______ _____

______ _____

Concert revenue has gone from $1.3B (1998) to $2.1B (2003)

The ______ business is not the ______ business

Box retailers have reduced floor space by a one-third or more.

Nothing Like This Has Ever Happened Before! Wrong!

Wrong!

What is Water “Like”? Water is _________ Water seems ____ Water makes _____ Water is a _______ product Water has few ________ on its use everywhere free money premium restrictions

Water is _________

Water seems ____

Water makes _____

Water is a _______ product

Water has few ________ on its use

Music as a Utility TV in Germany Consumers pay a ___ ___ per year to the government (I.e., tax) for programming TV in US Consumers pay _________ (indirectly) for programming Cable TV is the US started _________ - ____ flat fee advertisers commercial free

TV in Germany

Consumers pay a ___ ___ per year to the government (I.e., tax) for programming

TV in US

Consumers pay _________ (indirectly) for programming

Cable TV is the US started _________ - ____