SOCIAL GIVING: EMERGING
TRENDS IN PHILANTHROPY
@Pg33k on Twitter
OVERVIEW
The Social Giving Framework
Social Media for Grantmakers
Data: Big, Open, Strategic
Crowdfunding + Grantmaking
What’s the problem?
Philanthropy is seen, when it is seen, as…
Elitist
Opaque
Inaccessible
Unaccountable
Fickle
Arbitrary
...
It doesn’t have to be this way.
The socialgiving framework
provides new directions.
Social Giving Values
Participation
Transparency
Accessibility
Clarity
Accountability
Trust
Vulnerability
Open systems
SOCIAL GIVING BENEFITS
Disrupt negative power
dynamics.
Tap into community and crowd
power (money, knowledge,
action).
Eng...
Social Giving Overview
social media
open data
crowdfundinggiving circles
micro-grants
How?
Social Giving Overview
social media
datacrowdfunding
Today
Social Media
If you show your human side by communicating
like a human being, chances are good you will be
seen as accessi...
Social Media
Social Media
Strategically motivated sharing:
Save time! (no, really)
Enhance proposal quality & fit.
Celebrate & engage g...
Social Media
Case Study: Knight
Foundation
Note the high
ratio of “re-
tweets”
A grantee
celebrating a
grantmaker!
Social Media
Case Study: Case
Foundation
Visual content
Social Media
Getting started
Listen: start with grantees.
Choose one “audience” profile.
Choose one platform.
Leverage you...
Social Media: a word of
warning
- Opening Up: Demystifying Funder Transparency
Social Media
Questions &
Discussion
Data
What’s a data strategy good for?
Save time! (yes, really)
Reduce bias and arbitrary
decisions.
Equity in accountabili...
Data
Data terms to know
Open data
Big listening
Ambient data
Data
Initiatives: Fdn. Ctr. Reporting Commitment
Data
Reporting Commitment: What is hGrant?
Data
Initiative: Ashoka Feedback Labs
Data
Getting started
Start simply, change culture.
Share aggregate impact metrics
creatively.
Embrace social media.
Resear...
Data
Questions &
Discussion
Crowdfunding for Grantmakers
Crowdfunding for Grantmakers
Save time! (ok, maybe)
Surprise: the crowd has more $
than you.
Build your grantees’ capacity...
Crowdfunding for Grantmakers
Case study: KickstarterCurated Pages
Crowdfunding for Grantmakers
Case Study: iobygrantmaker collaborations
+
Crowdfunding for Grantmakers
Case Study: StartSomeGood collaboration
+
3 pilots
4.5 x the match in crowd $
Crowdfunding for Grantmakers
Case Study: Kapor Center & Black Girls Code
+
$27K match generated $114k
New messaging: Every...
Crowdfunding for Grantmakers
Getting started
Play with the platforms & give.
Survey your grantees for interest.
Reach out ...
Crowdfunding for Grantmakers
Questions &
Discussion
Resources
Opening Up: Demystifying Funder Transparency
www.grantcraft.org/transparency
Infographic: What’s Trending With F...
Resources, continued
Open Data: http://en.wikipedia.org/wiki/Open_data
On “Big Listening,” Beth Kanter interviews Rachel W...
Resources, continued
Kickstartercuratedpages https://www.kickstarter.com/discover/curated-
pages?ref=home_curated
ioby col...
Thank you!
Nathaniel
James, nathaniel@Philanthrogeek.com, @
nj140 on Twitter
www.Philanthrogeek.com, @Pg33k on
Twitter
The...
Social Giving: Emerging Trends in Philanthropy, Grant Managers Network Conference 2014 Philanthrogeek Presentation
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Social Giving: Emerging Trends in Philanthropy, Grant Managers Network Conference 2014 Philanthrogeek Presentation

  1. 1. SOCIAL GIVING: EMERGING TRENDS IN PHILANTHROPY @Pg33k on Twitter
  2. 2. OVERVIEW The Social Giving Framework Social Media for Grantmakers Data: Big, Open, Strategic Crowdfunding + Grantmaking
  3. 3. What’s the problem? Philanthropy is seen, when it is seen, as… Elitist Opaque Inaccessible Unaccountable Fickle Arbitrary Secretive Arrogant = Anti-Social
  4. 4. It doesn’t have to be this way. The socialgiving framework provides new directions.
  5. 5. Social Giving Values Participation Transparency Accessibility Clarity Accountability Trust Vulnerability Open systems
  6. 6. SOCIAL GIVING BENEFITS Disrupt negative power dynamics. Tap into community and crowd power (money, knowledge, action). Engineer for serendipitous connections. Takes the power of joy, play & identity in giving seriously. Millennial ready. Philanthropy Designing for Innovation
  7. 7. Social Giving Overview social media open data crowdfundinggiving circles micro-grants How?
  8. 8. Social Giving Overview social media datacrowdfunding Today
  9. 9. Social Media If you show your human side by communicating like a human being, chances are good you will be seen as accessible and approachable. Then you are on your way to establishing a relationship and building trust. - Marie Deatherage, Meyer Memorial Trust, Opening Up: Demystifying Funder Transparency
  10. 10. Social Media
  11. 11. Social Media Strategically motivated sharing: Save time! (no, really) Enhance proposal quality & fit. Celebrate & engage grantees. Accelerate organizational learning. Build thought leadership. Transparency: give an “inside look.”
  12. 12. Social Media Case Study: Knight Foundation Note the high ratio of “re- tweets” A grantee celebrating a grantmaker!
  13. 13. Social Media Case Study: Case Foundation Visual content
  14. 14. Social Media Getting started Listen: start with grantees. Choose one “audience” profile. Choose one platform. Leverage your existing information assets: subscriptions, internal reports, etc.
  15. 15. Social Media: a word of warning - Opening Up: Demystifying Funder Transparency
  16. 16. Social Media Questions & Discussion
  17. 17. Data What’s a data strategy good for? Save time! (yes, really) Reduce bias and arbitrary decisions. Equity in accountability (aka transparency). Attract new expertise.
  18. 18. Data Data terms to know Open data Big listening Ambient data
  19. 19. Data Initiatives: Fdn. Ctr. Reporting Commitment
  20. 20. Data Reporting Commitment: What is hGrant?
  21. 21. Data Initiative: Ashoka Feedback Labs
  22. 22. Data Getting started Start simply, change culture. Share aggregate impact metrics creatively. Embrace social media. Research hGrant compatibility.
  23. 23. Data Questions & Discussion
  24. 24. Crowdfunding for Grantmakers
  25. 25. Crowdfunding for Grantmakers Save time! (ok, maybe) Surprise: the crowd has more $ than you. Build your grantees’ capacity: capital, supporters/volunteers, new leaders. Why should grantmakers care?
  26. 26. Crowdfunding for Grantmakers Case study: KickstarterCurated Pages
  27. 27. Crowdfunding for Grantmakers Case Study: iobygrantmaker collaborations +
  28. 28. Crowdfunding for Grantmakers Case Study: StartSomeGood collaboration + 3 pilots 4.5 x the match in crowd $
  29. 29. Crowdfunding for Grantmakers Case Study: Kapor Center & Black Girls Code + $27K match generated $114k New messaging: Everyone’s gift matters!
  30. 30. Crowdfunding for Grantmakers Getting started Play with the platforms & give. Survey your grantees for interest. Reach out to the platform leads. Pilot a campaign match. Advanced: find your next grantee through a platform.
  31. 31. Crowdfunding for Grantmakers Questions & Discussion
  32. 32. Resources Opening Up: Demystifying Funder Transparency www.grantcraft.org/transparency Infographic: What’s Trending With Foundations and Social Media http://www.glasspockets.org/glasspockets-gallery/foundations-and-social- media-infographic The Value Added of Engagement (on foundation executives using Twitter) http://blog.grantcraft.org/2014/01/the-value-added-of-engagement/ Knight Foundation on Twitter: https://twitter.com/knightfdn Case Foundation on Twitter: https://www.facebook.com/casefoundation Also see Robert Wood Johnson Foundation’s various social media accounts: http://www.rwjf.org
  33. 33. Resources, continued Open Data: http://en.wikipedia.org/wiki/Open_data On “Big Listening,” Beth Kanter interviews Rachel Weidinger of Upwell http://www.bethkanter.org/listener/ Is “Ambient Data” from Social Media Channels Useful for Funders? http://www.bethkanter.org/ambient-data/ Reporting Commitment Map http://www.glasspockets.org/philanthropy-in- focus/reporting-commitment-map The hGrant format used by the Reporting Commitment http://www.foundationcenter.org/grantmakers/hgrant.html AshokaFeedback Labs: http://feedbacklabs.org/
  34. 34. Resources, continued Kickstartercuratedpages https://www.kickstarter.com/discover/curated- pages?ref=home_curated ioby collaborations •http://www.ioby.org/nycecoschools •http://ioby.org/memphis •https://ioby.org/project/sjcs-rain-gardens-art-campaign StartSomeGood: http://startsomegood.com/ StartSomeGood Network Pages (like Kickstarter’scurated pages) http://startsomegood.com/Community/NetworkPartners Black Girls CODE/Kapor Center case study http://www.philanthrogeek.com/crowdfunding/ultimate-matching-grant- grantmaker-joined-crowd/
  35. 35. Thank you! Nathaniel James, nathaniel@Philanthrogeek.com, @ nj140 on Twitter www.Philanthrogeek.com, @Pg33k on Twitter The Philanthrogeek fire hose of links: https://delicious.com/james.nathaniel/philanthrogeek
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