The document discusses investment avenues available for investors, with a focus on business people in Tiruvannamalai Town. It begins with an introduction on wealth creation and the importance of understanding investment opportunities and financial planning. It then outlines four main types of investment avenues: 1) financial securities, 2) non-secured financial securities, 3) mutual fund schemes, and 4) real assets. The document also reviews literature on past studies of investment habits and sets objectives and methodology for its own study.

1. A STUDY ON INVESTMENT AVENUES FOR INVESTOR
WITH SPECIAL REFERENCE TO BUSINESS PEOPLE
AT TIRUVANNAMALAI TOWN
WORD‟S WORTH
“High investment is possible through high savings which in turn,is due to the
high disposable income of the people”
Finance Minister P.Chidambaram.
1.1 INTRODUCTION
Wealth creation is not an art. It is an attribute of one‟s attitude towards
money. How does one know whether have the right kind of attitude towards
money? To answer this question, this topic that “A Study on Investment Avenues
for a Investor” focus on two basic, money-related aspects and activities
viz.,avenues and institution available for investment. Now-a-days,investment
avenues are widen in the world to create positive sources of income, one can invest
disposable income in domestic or offshore market. People in society are investing
their savings in a systematic manner and many are in a unsystematic manner.
Many do not have financial education. A systematic investment plan always yields
a fair return.

2. Investment is the most important things today. People are earning
handsomely, but they do not know where, when and how to invest. Everyone
should realize that financial planning is a must today in order to know where one
stands financially and also to focus to one‟s financial efforts in the right direction.
A proper understanding of money, its value, the available avenues for investment,
various financial institutions, the rate of return/risk etc., are essential to successful
manage one‟s finance for achieving life‟s goal.
There are large numbers of investment available today. To make our
lives easier they would classify or grouped under 4 main types of Investment
Avenue. The terms are named as follows:
1.Financial Securities:-
These investment instruments are tradable and negotiable these would include
equity shares, preference shares, convertible debentures, non convertible
debentures, public sector bonds, savings certificates, gift-edged securities and
money market securities.
2. Non-secured financial securities:-
These investment instruments are not tradable, transferable, non negotiable.
And would include bank deposit, post office deposit, company fixed deposit,
provident fund schemes, national savings schemes and life insurance.

3. 3.Mutual fund schemes:-
If an investor does not directly want to invest in the markets,they could buy
units/shares in a mutual fund schemes. These schemes are mainly grouth (or
equity) oriented, income (or debt) oriented or balanced (i.e. both grouth and debt)
dchemes.
4.Real Assets:-
Real assets are physical investment. This would include real estate, gold and
silver,precious stones,rare coins &stamps and art objects.
Increasingly, over the past several years, with competitive pressures have
triggered massive shifts in the style and speed of business across the glibe. In this
situation financial sector have developed through various avenues for
investment.Market whether organized or unorganized various financial
instruments/avenues to enable the investors to invest their disposable income
freely. This financial institutions are clearly stated their disposable income
freely.The financial institutions are clearly stated their conditions and regulations
subject to market risk to the investors. Under these circumstances,investors have
their own time to invest and have their own choice to invest their investment in
available avenues like, bank deposits,postal savings schemes,public provident
fund, share market both primary and secondary, life insurance policies,government

4. security or bonds(like NSC), mutual funds,real estate,gold,company deposits and
other avenues for investment. Therefore, investors can choose their choice among
various available avenues for investment.
The key to successful investing is to know what level of future financial
performance is embedded in today,stock‟s price and to be able to revise one‟s
expectations. What‟s going on today is not important but what will happen in the
future is important. Investment constantly peers into an uncertain future and
anticipate change. Although,Specifically for investment for practitioner, students
and other groups such as individual investors will that this dissertation will enable
them to have information about available avenues for investment and alternative
forms of financial institutions.
1.2. NEED FOR THE STUDY
Investment is the most important thing today. Business men‟s are earning
handsomely. They have all right to invest and spend to some extent. But lack of
financial education, put them in much more difficult situation. At present lot of
investment avenues are available market with investor education. Investors can
choose from a varity of instruments and assets. While making the choice, they
should also consider the rate of return and risk that on their investment.

5. Comparatively this study reveals investor‟s mantality on investment and its
implications. There are institutions which offer attractive packages to
investors.Medias like TV,Newspaper,Magazines etc., help the investors to access
their available avenues for investment. Majority of investor being educated elites
in this study, know the available avenues of investment and institutions. Thus, to
ascertain business men‟s psychology over investment and financial institutions, an
attempt has been made to project the various available avenues for investment and
the need for government‟s suitable action in their business.
1.3. STATEMENT OF THE PROBLEM
In the investment process, that the investor should have knowledge about the
investment alternatives and the markets. The rate of return on investment is highly
fluctuation but at the sane time, investors have to analyze the rate of return/risk on
investment. Financial institutions have been playing a key role to attract
investors.Investors are being affected because of the middle agents like broker,
jobber etc.,
Business men‟s earn profit handsomely but they don‟t know to access in
various available avenues of investment. Lack of financial education, set aside
their disposable income in low safety, profitability and marketability of investment
As investore, they also expect a good rate of return from their investment. For all

6. these, they need adequate flow of information. Hence, the present study entitled
“INVESTMENT AVENUES FOR A INVESTORS” has been taken up.
1.4. REVIEW OF LITERATURE
Gold, property and financial papers constitute some of the more popular options
people make use of for wealth enhancement and preservation. However, a truly
effective investment portfolio must include some other avenues for investment. As
such new avenues available for investment are Mutual Funds, Venture Capital,
Derivatives, Share Market Funds, Bank Deposit Scheme,Postal Scheme,LIC, and
Government Bonds etc. These things are innovated/introduced by research scholars
in various occasions. In this way literature on investment got developed in the
financial sector to some extent.
M.Sellan-Senior Lecturer in Commerce-Cuddalore(2007) in his study entitled as
“A STUDY ON AVENUES AVAILABLE FOR INVESTMENT AT
CUDDALORE TOWN SPECIAL REFERENCE TO TEACHING
PROFESSIONALS AT COLLEGE LEVEL” Portrayed the behavior of teaching
professionals at college level in terms of planning their investment. He has taken
salaried class in general and study also analyzed of investment behavior of
teaching prifessionals, examined the popularity of different types of investment

7. avenues, found the factors that motivate to invest by the individual investor such as
tax avoidance, good return with less risk, safety, marketability etc.,
A survey was conducted for Reader‟s Digest by market Analysis and Consumer
Research Organization(MACRO). The survey “”The Investment habits of india‟s
Under -40s” was sonducted with the objective of analyzing how young Indian in
the 25 to 40 age invest, examining their debt managament capacity and knowing
their savings habits. The study found the various reasons to invest city wise,
percentage of income invest and percentage of people investing. It concluded that
tax saving as a major reason to invest followed by education, marriage and finally
creating wealth.
TABLE1-1
Percentage of earnings invested by young Indians
% OF INCOME INVESTED % OF PEOPLE INVESTING
1 to10% 27 %
11 to 20% 38%
21 to 30% 21%
31 to 40% 8%

8. TABLE 1-2
City wise, the 3 bigger reasons why young Indians invest
1. Mumbai 1. Buy a House
2. Save tax
3. Kids education
2. Delhi 1. Save tax
2. Create Wealth
3. Kids education
3. Kolkata 1. Save tax
2. Retirement
3. Medical expenses
4. Jaipur 1. Save tax
2. Kits education
3. Create wealth
5.Kanpur 1. Kit‟s Education
2. save tax
3. retirement
5. Coimbator 1. Buy a House
2. Kit‟s education
3. Kid‟s Marriage
Source: Readers Digest – March 2007

9. 1.5. OBJECTIVES OF THE STUDY
Following are the objectives of the present study
1.To study the awareness about available avenues for a investors.
2.To examine the knowledge and problem about available avenues for investment.
3.To develop awareness on investment among business People‟s
4.To Analyze the investing habits of business People‟s
5.To know the expected rae of return in investment amoung business people
6.To offer suggestions on the basis of findings.
1.6. RESEARCH METHODOLOGY
Definition of population and sanpling frame work
Tituvannamalai District came into existence on 30th September 1989 after
the bifurcation of the erstwhile North Arcot District. The District lies between
11.55* and 13.15* North latitude and 78* 20‟ to 79* 50‟ East longitude. The
district is bounded on the north and west Vellore District, on the southwest by
Krishnagiri District, on the south by Villupuram District and on the east by
Kanchipuram District. The total population of this district 21,81,859 comprising of

10. 10,93,191 Men and 10,88,662 womem as per 2001 census(Provisional figure). The
urben population is 4,00,549 constituting 18% of the total Population,the
remaining 82% ie.17,81,304 is rural population. The density of the population is
352 per sq.km. Tiruvannamalai town business people run the various type business
(like Super market, Shopping Centre, Paints, Hard wares, Tile and Sanitary warew,
Plywood, Auto Mobile and Agencies etc.,)
Small Scale Industries:
Food and Food Production-1198
Cotton textile-131
Readymade Garments-1940
Bricks& mosaic tiles-104
Blue metal-31
Xerox-280
Electrical motor rewinding-540
Total No. of Factories-251
Services and other astivities-146
Approximately Tiruvannamalai town having 21% Above Business/industries
Activities. Therefore 970 Shops/Showrooms.
(ANNUAL EMPLOYMENT REPORT OF TIRUVANNAMALAI DISTRICT)

11. Sources of data
The study uses both primary data and secondary data. The primary were
collected by using a structure questionnaire method. A questionnaire, containing
twenty three(23) question was framed with utmost care to fulfill the objectives of
the study.
Secondery data were collected from books, journals, magazines, dailies,
reports of various agencies, relevant web sites etc.,
Sample size
The questionnaire was administered to 200 Business People‟s at various business
activities at Tiruvannamalai Town. Hence, the sample size is 200 which accounts
for 20% of population
Sampling method
Convenient sampling method was followed, because it is non probability
sampling.
Data analysis
Statistically to arrive at meaningful conclusions, data were analyzed by using the
following statistical tools.

12. For quantitative aspects
 Simple percentage with ranks
For the qualitative aspects, the simple percentage with ranks was adopted.
Percentages used in this study, have been not rounded off.
1.6. LIMITATION OF THE STUDY
Following are the limitations of the present study
1. The study confines only to the Business People at Tiruvannamalai Town.
Hence, the finding cannot by generalized.
2. Due to shortage of time the sample size is limited to 200 only
3. The information provided by the respondents in spontaneous and they may
not be consistent.
4. Accuracy of the primary data collected depends upon the authenticity of the
information filed by the respondents of questionnaires.

13. 1.8.CHAPTERIZATION
Chapter-1 Contains a brief introduction relating to available avenues for
investment, need for the study, statement of the problem, review of literature,
objectives, research methodology and limitations of the present study.
Chapter-2 Deals with conceptual frame work of investment in general
Chapter-3 Gives details of avenues for investment available in India to the
Business people.
Chapter-4 Focus the analysis of views expressed by business men‟s in
Tiruvannamalai town.
Chapter-5 Presents summary of findings and offers suggestions, conclusion.

14. CHAPTER-2
INVESTMENT-A CONCEPTUAL FRAME WORK
INTRODUCTION
The word „Investment‟ has many interpretations as it means different
things to different persons. For a person who as lent money to another, it may be
an investment for a return. Similarly, if a person purchases shares of a company,
bullion or real estate for the purpose of price appreciation, it is also an investment
for him. Likewise, an insurance plan or a pension plan is an investment to its
purchaser. From these illustrations, it is clear that investment is a commitment of
funds for earning additional income. In other words, investment is considered the
sacrifice of certain present value of money in anticipation of a reward
DEFINITION OF INVESTMENT
The following are some important definitions of investment:
“An investment is a commitment of funds made in the expectation of some
positive rate of returns. If the investment is properly undertaken, the returns will
commensurate with risk the investor assumes”. - Donald E. Fischer and Ronald J.
Jordan

15. “The purchase by an individual or institutional investor of a financial or real
asset that produces a return in proportion to the risk assumed over some future
investment period”.-F Amling
According to the above definition the current commitment of funds for a period
of time in order to derive a future flow of funds that will compensate the investing
unit.
- For the time the funds are committed
- For he expected rate of inflation.
- For the uncertainty / risk involved in the future flow of funds
Investment is the employment of funds on assets with aim of earning income or
capital appreciation. Investment has two attributes namely time and risk. Present
consumption is scarified to get a return in the future. The sacrifice that has to be
borne in certain but the return in the future may be uncertain. It will therefore, be
useful to understand all the important meanings of the term investment before one
can have its clear concept in mind. There are basically three concepts of
investment. They are,
1. Economic investment
2. Business investment

16. 3. Financial investment
4. Gambling
1. Economic investment: According to Economists, the term investment
refers to the additions to the capital stock of the society. The capital stock
includes goods which are used in the production of other goods (buildings,
equipment, investment etc.,)
2. Business investment: This refers to putting money or money held in a private
business. For example, if a men puts Rs.1,00,000 in a newly opened general store,
it will be said that his investment in the business amounts to Rs.1,00,000.
3. Financial investment: This refers to putting money into securities, i.e. shares
debentures, Mutual Funds, bonds, life insurance, postal, bank deposit schemes etc.,
However, the term financial investment is generally used for investment in, shares,
bonds, postal, insurance, bank deposit schemes, real estate, gold, derivates, mutual
funds etc., Therefore, this study gives more concentration to financial investment.
4. Gambling: Gambling is an act of creating artificial and unnecessary risks for
expected increased return. A gamble is a very short term investment base on
rumours and hunches. Gambling is undertaken just for thrill and excitement. In
short, gambling involves acceptance of extraordinary risks even without a through

17. knowledge about them for pecuniary gains. Horse racing, playing cards, lottery
etc., are some typical examples of gambling.
PORTPOLIO MANAGEMENT
The portfolio management deals with the process of selection of investment
from the number of opportunities / avenues with different expected returns and
carrying different levels of risk and selection the investment is made with a view to
provide the investors the maximum yield for a given level of risk or ensure
minimum be risk for a given level of return. Hence, investment and portfolio
management has emerged as one of the importand and specialized branches of
financial management.
FACTORS INFLUENCING SLELECTION OF INVESTMENT
Selection of investments should rather be based on research of various
factors. The fundamental consideration for investment should be a growth oriented
company with substantial future potential. The major objectives of investment are
increasing the rate of return and reducting the risk. Other objectives like safely,
liquidity and profitability against inflation can be considered on subsidiary
objectives.

18. Return
Investors are always expected a good rate of ruturn from their
investment. The investment should earn reasonable and expected return on the
investment before the selection of investment the investor should keep in mind that
the form of return. The return expectiong from investments in securities are of two
types. They are,
1. Periodic cash receips.
2. Capital gain.
1.Periodic Cash Receips: Cash dividends are payable as and when the company‟s
after tax earning that its board of directors divides to distribute to the shareholders.
In care of debentures, bonds, bank deposits, bublic deposits etc., the coupon rate is
payable at the end of each specified period..
2. Capital Gain: The second component of return is the change in the price of the
investment called the capital gain or loss. This element of return is the different
between the purchase of price and the price at which the asset can be or is sold.
Therefore, it can be a gain or loss.
The combination of the periodic cash receipts and capital gain made on the
investments constitutes the total return on particulars investment as shown below
in equation(1)

19. Cash payment recived + Price change over the perios
Total Return = --------------------------------------------------------------------
Purchase price of the sucurity
Capital appreciation
The other important objective of investment is appreciation of capital
invested over a period. The expectation of apppreciation in sucurities is in the
following three ways.
i. Conservative growth
ii. Aggressive growth
iii. Speculation.
Conservative growth:
Investors with a goal to achieve conservative conservative growth
seek to build an investment portpolio that will make money over the long-term by
capical appreciation known as wealth building over time.
Aggressive growth:
Investor with a goal to achieve short-term and long-term capital gains
opts for aggressive growth in stock. Current income from dividends is of a low
priority and the investors are risk seekers.

20. Speculation:
Both investment and speculation are somewhat interrelated. It is said
that speculation requires investment and investments are to some extent
speculative. Speculation is the purchase or sale of anything in the hope of profit
from anticipated change in price.
Accouding to Emery, „Speculation consits in buying and selling commodities or
securities or other property in the hope of a profit from anticipated changes of
value‟. As speculation involves high risks, in order to take advantage of price
fluctuations, stock brokers furnish a separate list of sucurities for speculation
purposes alone.
Safety and security of funds
The selected investment avenue should be under the legal and
regulatory frame work. If it is not under the legal frame work, it is difficult to
represent the grievances, if any. Apporaval of the law if self adds a flovor of
safety. Even though approved by law, the safety of the principal differs from one
mode of investment to another. Investment made in government assures more
safety than with private party. From the safety point of view investment can be
ranked as follows bank deposits government bonds, UTI Units, debentures, shares
and deposits with the non-banking financial company.(NBFCS)

21. Risk
The lever of risk depends on the objective of investment. The
investors expect greater return should also be prepares to carry higher risk. Also
an investors should assure that “High risk - high reward and low-risk, low-reward”.
By careful planning and periodical review of the market situation, the investor can
minimize their risk on the portfolio. Risk avoidance and risk minimization are the
important objectives of securities analysiss.
Risk and Uncertainty:
Some times, a decision can lead to more than one possible outcome,
such siturations are best with uncertainly when it is not known exactly what will
happen in future, but the variance possiblities are neglected by their assumed
probability of occurrence is called risk. The difference between risk and
uncertainty has been than uncertainty cannot be quantified while risk can be
quntified of the likelihood of future out comes.
Represented as follows:

22. Types of Risk
The risk is categorized into two types
1. Systematic Risk
2. Unsystematic Risk
This is represented as follows:
CHART 2.2
The various types of risk
Risk

23. Systematic Risk:
Systematic risk refers to that portion of variation in return caused by factors
that affect the price of all securities. This movement is generally due to the
response to economic, social and changes. The systematic risk cannot be avoided.
Market Risk:
Variation is prise sparked off due to real social, political and economic
events is referred to as market risk.
Interest Rate Risk:
The uncertainty in future market values and the size of future incomes,
caused by fluctuations in the general level of interest is known as interest rate risk.
Inflation Risk:
An uncertainty of purchasing power is regarted to as an risk due to
inflation.

24. Unsystematic Risk:
Unsystematic risk refers to that portion of the risk which is caused due to
factors unique or related to a firm or industry. For examples, if excise duty or
customs duty on goods increases, the share price of the industry declines. The
unsystematic risk will arise due to the following reasons.
External and Internal business risk:
Such as business cycle, govt. policies and firm‟s operations etc.,
Financial Risk:
Financial Risk is associated with the capital structure of a firm. A firm with
no debt financing has no financial risk.
Liquidity:
The liquidity of investment is the prime concern for investment prime made
by an investor. Before making investment, the investor should keep in mind the
degree of liquidity required. The investor should prefer for securities which ensure
liquidity or marketability.

25. Tax Considerations
The investor, before selecting the securities for investment will take into
consideration the provision of income tax, Capital gains tax, and wealth tax to
minimize tax burden and avail all tax examption available.
FINANCE Vs INVESTMENT
Investment decision and finance decision interact with each other like the
two blades of a pair of scissors, the investment (and savings) decision interacts
with the finance (and spending) decision to cut the pie (called total income) into
mutually satisfactory (optional) proportions. For many years finance and
investment have encompassed the three major areas of spending in the aggregate
economy as stated in equation –(2)
CHART 2-3
FOUNDATION OF INVESTMENT

26. INVESTMENT MANAGEMENT AND OTHER DISCIPLINES
Investment principles are base on elements developed in a number of academis
displine. This may classified as basis (Luxury items & furniture, Consumable
products, Paint, sanitary wares, tiles, items etc.,) and applied (Dealership and
Distributor) as depicted in the above chart. Trade/business is assigned a special
classification since it is unnecessary to some parts of the investment process but
critical to some others.
The above disciplines are interacts with each other while investing in modern
concepts, the above mentioned disciplines are widely used while taking and
investment decisions.
INVESTMENT PROCESS
The investment process involves a series of operations guiding to the purchase of
investment avenues in the market. The flowchart shows the stages and factors
connected thereof.

27. CHART 2-4
INVESTMENT PROCESS

28. CHAPTER 3
INVESTMENT AVENUES AVAILABLE IN INDIA
Investing in the financial markets, arguably a subject of interest for scores, never
formed part of all discipline in our curriculam. A subject that would have shaped
the monetary destiny of each of us was never even considered. The concept of
investor education never existed a decade ago, and crystallized only after the IPO
scam in 1994-95. Fundamantal and technical analysis, which are the key to
participating in the market were made available only to the privileged sections of
the society then.
The investor‟s intention relating to disposable income makes the question that
where, when and how to invest. In the past, investment avenues were limited to
precious assets,schemes o the post office and bank. At present investors can choose
from a variety of instruments and assets. While making the choice, they should
consider the expected rate of return and available risk on their investment.
Financial education and knowledge about the different avenues enable the
investors to choose investment intelligently. Investment avenues are of several
kinds. Many types of investment channels are also available. Therefore, the
investor‟s protection and awareness on investment are becoming a necessity. To

29. view above all, the securities and exchange board of India (SEBI) to the lead in
making the Indian retail investor well informed.
The various investment avenues can be classified under the following categories.
CHART 3-1
INVESTMENT MEDIA

30. The financial investment avenues are further classified with negotiable
securities that the transferable and non negotiable securities that are not
transferable. The negotiable securities may yield variable income or fixed income.
These are equity shares. Bonds, debentures, government securities and money
market securities.
The non negotiable securities are not transferable. They yield only fixed
income. They are deposits schemes of post offices, banks, companies and non
bankin financial institution, etc. There are tax-banefit schemes such as public
provident fund, GPF, National savings certificate etc., are also available.
Mutual fund, chit fund, and venture capital etc., are another types of
financial investment avenues. They are of recent in India. At present there are 1500
plus MF schemes in the market. In the last decade, the MF industry has grown
substantially and today MFs. Are the best suited vehicles for individual investing.
The non financial investment avenues also known as real precious assets which are
also part of the portfolio. They are gold, silver, arts, property etc.,

31. CHAPTER V
SUMMARY OF FINDINGS, SUGGESSIONS AND CONCLUTION
The liberalization of Indian economy opened up several new investment
opportunities and the growing disposable income made Indian less averse to risk.
India has a relatively high nationsl savings rate compared with other countries.
Indians are among the highest savers in the world but do not save wisely.
Anybody with a job earns money but investing wisely to make earnings grow is a
very sifferent game. Most of the Business People unaware of various investment
avenues available in the market they park their disposable income in unsystematic
investment plans. The Business People intention relating to disposable income
makes the question that where, when and how to invest. With that in mind, the
researcher coined that topic and it is decided to find out,how Business People at
Tiruvannamalai are investing, savings and managing their finance. The study
clearly point out the followong findings.
GENERAL FINDINGS
 People invest but do not invest wisely
 Objectives for invest and the choice of instruments are not matched.
 Need for understanding of financial management and planning
 People do not have a clear view over investment opportunities in the market.

32.  Lack of knowledge to build a balance portfolio management.
 Investors perceptions on investment are very across all age group.
 Respondents feel that administered rate of return on investment is not
enough.
 Inflated rate on investment put the investors in dilemma.
 Awareness about a particular avenues for investment set aside the investors
to continue as it is.
 Need of financial literacy on the avenues for investment and financial
instutions.
 A large majority of business people‟s are investing mainly to meet financial
amergency and regular income.
 Business people‟s in the annual income range up to Rs.100000 is poor
savings.
 A large majority of business people‟s prefer to invest in financial
institutions, bank, others.
 Venture capital and derivatives are unpopular avenues for investment.
 Some of the business people are used to put their investment in Real estate,
mutual funds, shares and chit funds.

33. SPECIFIC FINDINGS
 An overwhelming majority (73%) of respondents had awareness about
insurance followed by bank deposits, gold, real estate, chit funds, shares and
postal savings schemes.
 Venture capital and derivatives were the most unpopular category of
investments among respondents.
 Most of the young business people developing them business, so they are
earn very low annual income, hence their investment habits are very poor.
 The lower level of respondent 10% business people‟s earn monthly income
range of 300000-500000.
 9% of respondents in this area use investment to avoid income tax.
 18% of the respondents have invested their investment to capital
appreciations and 29% of them to make regular income.
 2.5% of the respondents have invested their investment to just for parking
excess cash and 2% others (like children education children marriage etc.,)
 27% of respondents prefer to invest in bank deposits and 23% keep their
money at financial institutions followed by 18% others (like gold, real estate
and chit fund etc.,)

34.  The majority 52% of respondents have invest in two types of investment
(like bank deposit-Insurance, gold-real estate, shares-debentures)
 A large majority of respondents bank deposits, insurance, Real estate, postal
savings schemes and gold etc., were perceived as the most safety, most
profitability and most marketability investment.
 The majority 43% of the respondents prefer medium term investment i.e.,
from one year to five years.
 78% respondents don‟t‟s prefer reinvestment plan but their expected rate of
return range of investment is 15% to 30%.
 The respondents felt that the problems on current investment avenues are
“not profitable”, “not safe”, followed by “not marketable”, “poor
documentation, cumbersome procedure”.
 At the time of investing majority 38% of the respondents take their own
decisions after getting information from investment consultant, relation and
friends, banker and media.
 At the time of taking future investment majority 36% of the respondents take
decision through investment consultant after getting information from
media, banks, own idea and relation and friends.

35. SUGGESTIONS
The following suggestions are based on the business people‟s response which
may be considered by the policy markers, the finance institutions and the
investors.
 Some business people know the awareness about investment avenues but
most of the respondents they don‟t have sufficient knowledge.
 Financial institutions should create awareness sbout available avenues for
investment and have to tell the people what is the meaning of risk and
how it could be mitigated.
 Government should stress the financial institutions to conduct investor
guidance workshops about available avenues for investment.
 Financial sector i.e., banking, financial services and life insurance
industries will have to work with government.
 There is a need for financial literacy and instilling confidence among
investors.
 Industry associations and NGOs to educate the investor on the need for
savings and savings wisely.
 They should also educate the Indian population both on ways of meeting
their financial objectives through financial protection and wealth
creation.
 To overcome the problem faced by the investors, adequate policy reforms
in financial sector is the need of the hour.
Hence, the study may be considered that the awareness about the avenues
for investment which will lead the investor in the future.

36. CONCLUTION
Over the years, much of the mystery about financial markets have been
removed “layer by layer”. Besides, Indian market are now one of the best regulated
markets in the world. Hence, it is also time that along with increasing the overall
literacy, we as a country also focus on increasing financial literacy. This would
turn India from a country of good savers to a country of wise savers and help build
financially strong and secure India.