Gillette Sensor Travel is the latest travel variant of the Gillette Sensor brand. It combines the smooth shave and the long-lasting blades of the Gillette Sensor brands, with a great new hassle-free usage convenience.
Advertisement will communicate both the long lasting nature and easy usage of the product.
Print: travel supplements of newspapers, Outlook Travel and the Outlook Travel website.
TVC launch three weeks after product launch, with advertising on niche market channels like Discovery Travel & Living.
Hoardings at Bus Depots and Railway Stations.
Sales Promotion: 1 free 15gm Gillette Shaving Gel with the razor.
TVC A group of 4 friends go for trekking in the picturesque mountains Day Three: all but one have stubbles Day Five: Three have beards, fourth is clean shaven. Three follow fourth to a mountain stream. He’s shaving with a Gillette Sensor Travel Gillette Sensor Travel – Anytime, Anywhere.
Print Anytime Anywhere Product Features Advernture Sports Or Travel (One guy is rock climbing, other is sitting on a ledge and shaving)