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  • 1. Reporting Some things change when you grab the microphone,but the fundamentals remain the same
  • 2. Personality and Skills• Curious• Skeptical• Listens for the truth• Listens well and completely• Absorbs information quickly• Uses the medium effectively• Does everything possible to avoid making mistakes
  • 3. Getting people on tape• On background – You can use the information, but don’t attribute them by name• Off the record – Can print neither the information not the name• On the record – Can print information and attribute it to the source
  • 4. Getting great actualities• Tell the subject you’ll be bringing a microphone• Play dumb – Tell your subject to imagine they’re speaking to a smart, but easily distracted, high school student• Ask for definitions of jargon your listeners won’t understand• Avoid insider conversations
  • 5. Getting great actualities• Avoid “yes/no” and “either/or” questions• Get people to use analogs to explain technical subjects – Especially useful with abstract scientific or political concepts• Put energy into your questions – You want the person to be in full bloom• Get your questions on tape• Interview the person’s critics first so they can respond• Get out of the person’s office
  • 6. Working on tight deadlines• Anticipate events whenever possible• Know where to find people who can give informed opinions• Make your calls early• Keep your interviews short and focused• Put actualities in a logical order• Keep the story structure simple and straightforward• Budget your time
  • 7. Good advice• Location, location, location• A good beginning
  • 8. Good questions• What was the happiest moment of your life• What are you most proud of?• What are the most important lessons youve learned in life?• What is your earliest memory?• How would you like to be remembered?
  • 9. Reporting Some things change when you grab the microphone,but the fundamentals remain the same