Chapter 1
What is media literacy?
Media Literacy
What about media criticism?
Media Literacy
Career Preparation
1. Learn how to use media.
2. Study careers in the media spotlight such as a
newscaster or reporter.
3....
The Critic Vs. The Practitioner
Media Literacy
What do we mean when we talk about
communication?
Basic Terms
Communication
• Interpersonal
communication
• Feedback
• Noise
Basic Terms
What does the term “media” mean?
• Print media
• Broadcast media
• Digital media (including Web 2.0 and
social networking)...
Mediated Communication
Basic Terms
Mass Communication
• Reach
• Potential for impact
Basic Terms
Mass Communication
• feedback
Basic Terms
Gatekeepers
Basic Terms
Basic Model of Human Communication
Basic Terms
Traditional Model of Mass Communication
Basic Terms
Converged Media Model of Communication
Basic Terms
Converging Communication Media
Convergence
• convergence of technologies
• convergence of industries
• convergence of cont...
Technology and Change: The Printing Press
Media History
Technology and Change: The Telegraph
Media History
Inverted pyramid
Media History
The Associated Press
Journalistic objectivity
Media History
American Media Products Dominate the Global Scene
Understanding Today’s Media
Industry
Cultural imperialism
Understanding Today’s Media
Industry
Foreign Media in the U.S.
Understanding Today’s Media
Industry
Reasons for Corporate Media Growth
• Economies of scale
• Synergy
Understanding Today’s Media
Industry
• Not all plans for synergy work out.
• AOL / Time-Warner
Understanding Today’s Media
Industry
• Cross merchandizing / cross promotion
• Antitrust laws
Understanding Today’s Media
Industry
Global competition favors larger companies
Understanding Today’s Media
Industry
Groups and Conglomerates
• group ownership (also called chain ownership)
• vertical integration
• horizontal integration
U...
Vertical Integration
Understanding Today’s Media
Industry
Horizontal Integration
Understanding Today’s Media
Industry
Media Conglomerates
• Time Warner
• Viacom/CBS
• Walt Disney Company
• News Corporation
• NBC-Universal
Understanding Toda...
• monopoly
• Oligopoly
• entrepreneurs
Understanding Today’s Media
Industry
Media and governments around the world
How much does the
government control
media in the U.S.?
Understanding Today’s Media...
Different types of relationships between
media and government
• Government ownership
• Private ownership/ government contr...
The U.S. Model
• Regulation
• Fears of censorship
• Adversarial relationship
• Fourth estate (an unofficial fourth branch ...
Media and the audience
Understanding Today’s Media
Industry
• Impact issues
• Legal issues
• Libel
• invasion of privacy
• antitrust actions
• First Amendment
• Ethical issues
• Mora...
Chapter 1
Upcoming SlideShare
Loading in …5
×

Mm ch 01

600 views
473 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
600
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mm ch 01

  1. 1. Chapter 1
  2. 2. What is media literacy? Media Literacy
  3. 3. What about media criticism? Media Literacy
  4. 4. Career Preparation 1. Learn how to use media. 2. Study careers in the media spotlight such as a newscaster or reporter. 3. Research behind-the-scenes employment in film production, book editing, advertising, public relations, web site development or tons of other careers. 4. Non-media careers may have a media component. Media Literacy
  5. 5. The Critic Vs. The Practitioner Media Literacy
  6. 6. What do we mean when we talk about communication? Basic Terms
  7. 7. Communication • Interpersonal communication • Feedback • Noise Basic Terms
  8. 8. What does the term “media” mean? • Print media • Broadcast media • Digital media (including Web 2.0 and social networking) • Entertainment media Basic Terms
  9. 9. Mediated Communication Basic Terms
  10. 10. Mass Communication • Reach • Potential for impact Basic Terms
  11. 11. Mass Communication • feedback Basic Terms
  12. 12. Gatekeepers Basic Terms
  13. 13. Basic Model of Human Communication Basic Terms
  14. 14. Traditional Model of Mass Communication Basic Terms
  15. 15. Converged Media Model of Communication Basic Terms
  16. 16. Converging Communication Media Convergence • convergence of technologies • convergence of industries • convergence of content Basic Terms
  17. 17. Technology and Change: The Printing Press Media History
  18. 18. Technology and Change: The Telegraph Media History
  19. 19. Inverted pyramid Media History
  20. 20. The Associated Press Journalistic objectivity Media History
  21. 21. American Media Products Dominate the Global Scene Understanding Today’s Media Industry
  22. 22. Cultural imperialism Understanding Today’s Media Industry
  23. 23. Foreign Media in the U.S. Understanding Today’s Media Industry
  24. 24. Reasons for Corporate Media Growth • Economies of scale • Synergy Understanding Today’s Media Industry
  25. 25. • Not all plans for synergy work out. • AOL / Time-Warner Understanding Today’s Media Industry
  26. 26. • Cross merchandizing / cross promotion • Antitrust laws Understanding Today’s Media Industry
  27. 27. Global competition favors larger companies Understanding Today’s Media Industry
  28. 28. Groups and Conglomerates • group ownership (also called chain ownership) • vertical integration • horizontal integration Understanding Today’s Media Industry
  29. 29. Vertical Integration Understanding Today’s Media Industry
  30. 30. Horizontal Integration Understanding Today’s Media Industry
  31. 31. Media Conglomerates • Time Warner • Viacom/CBS • Walt Disney Company • News Corporation • NBC-Universal Understanding Today’s Media Industry
  32. 32. • monopoly • Oligopoly • entrepreneurs Understanding Today’s Media Industry
  33. 33. Media and governments around the world How much does the government control media in the U.S.? Understanding Today’s Media Industry
  34. 34. Different types of relationships between media and government • Government ownership • Private ownership/ government control • Libertarian • Mixed model Understanding Today’s Media Industry
  35. 35. The U.S. Model • Regulation • Fears of censorship • Adversarial relationship • Fourth estate (an unofficial fourth branch of government) • Media help hold elected officials accountable to the public Understanding Today’s Media Industry
  36. 36. Media and the audience Understanding Today’s Media Industry
  37. 37. • Impact issues • Legal issues • Libel • invasion of privacy • antitrust actions • First Amendment • Ethical issues • Morality of media • Impact, legal, and ethical issues are related. Media Controversies
  38. 38. Chapter 1

×