Y U No Share Your Idea??
• Advertising is a message designed to
promote a product, a service, or an idea

• Advertising is any form of paid nonpers...
Advertising is the promotion of a
company’s products and services carried
out primarily to drive sales of the products
and...
“Advertising may be described as the science
of arresting the human intelligence long
enough to get money from it.”
S Leac...
• Increasing the sales
• Creating and maintaining a brand identity
• Communicating a change in the existing
product line.
...
“Doing business without
advertising is like winking at a
girl in the dark. You know what
you are doing, but nobody else
do...
• Promotional advertising is advertising that
is designed to increase sales by
– creating an interest in products
– introd...
• Institutional advertising attempts to create
a favorable impression (image) and
goodwill for a business or an organizati...
Company

Marketing Department Advertisement

Advertising Agencies
Advertisement
• A marketing specialist firm that assists the
advertiser in planning and preparing its
advertisements.

• They have speci...
Target Market

Brand Positioning

Advertising Objectives

Budget Decisions

Creative Strategy

Media Strategy

Campaign Ev...
Print
Advertising

Outdoor
Advertising
Broadcast
Advertising

Celebrity
Advertising

ADVERTISING
Covert
Advertising
Public...
Facilitating Organizations

Regulatory Organizations

Advertising Agency
Government

ADVERTISER

Media

Competitions
Resea...
Some Creative Advertisements
Interesting ads from Italian coffee maker Stella entitled ‘The Bite Of
Coffee’. Coffee beans in the form of scorpions or s...
BBC outdoor advertisement campaign found around New York City was
definitely a creative one.
Amusing
advertisement
by Australian
Post delivering
the message
that ‘If you
really want to
touch someone,
send them a
let...
76% of consumers don’t believe that companies
tell the truth in advertisements
14% TRUST ADS
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Upcoming SlideShare
Loading in …5
×

Advertisement

485 views
443 views

Published on

Published in: Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
485
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Advertisement

  1. 1. Y U No Share Your Idea??
  2. 2. • Advertising is a message designed to promote a product, a service, or an idea • Advertising is any form of paid nonpersonal presentation of ideas, goods, or services for the purpose of inducing people to buy.
  3. 3. Advertising is the promotion of a company’s products and services carried out primarily to drive sales of the products and services. To build a brand identity and communicate changes or new product /services to the customers .
  4. 4. “Advertising may be described as the science of arresting the human intelligence long enough to get money from it.” S Leacoc -
  5. 5. • Increasing the sales • Creating and maintaining a brand identity • Communicating a change in the existing product line. • Introduction of a new product or service. • Increasing the buzz-value of the brand or the company.
  6. 6. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
  7. 7. • Promotional advertising is advertising that is designed to increase sales by – creating an interest in products – introducing new products and businesses – explaining a product – supporting personal selling efforts – creating new markets
  8. 8. • Institutional advertising attempts to create a favorable impression (image) and goodwill for a business or an organization – Purpose is to develop a positive image by presenting information about a company’s role in the community, important public issues and topics of general interest.
  9. 9. Company Marketing Department Advertisement Advertising Agencies Advertisement
  10. 10. • A marketing specialist firm that assists the advertiser in planning and preparing its advertisements. • They have specialists who know all about the effect of different advertising methods and can help a company with their strategy
  11. 11. Target Market Brand Positioning Advertising Objectives Budget Decisions Creative Strategy Media Strategy Campaign Evaluation
  12. 12. Print Advertising Outdoor Advertising Broadcast Advertising Celebrity Advertising ADVERTISING Covert Advertising Public-service Advertising Surrogate Advertising
  13. 13. Facilitating Organizations Regulatory Organizations Advertising Agency Government ADVERTISER Media Competitions Research supplies Markets and Consumer Behavior
  14. 14. Some Creative Advertisements
  15. 15. Interesting ads from Italian coffee maker Stella entitled ‘The Bite Of Coffee’. Coffee beans in the form of scorpions or spiders might not be the bite for everyone
  16. 16. BBC outdoor advertisement campaign found around New York City was definitely a creative one.
  17. 17. Amusing advertisement by Australian Post delivering the message that ‘If you really want to touch someone, send them a letter’. In this digital age, email has taken over much over post mail and writing a letter would definitely be more touching.
  18. 18. 76% of consumers don’t believe that companies tell the truth in advertisements
  19. 19. 14% TRUST ADS

×