Interactive Digital Public Relations

The World is Changing The way we work The way we shop The way we think The way we view the world The way communicate The way we get information The way we share information The way we interact

The way we work

The way we shop

The way we think

The way we view the world

The way communicate

The way we get information

The way we share information

The way we interact

Communications as we know it Company Company Company Public Public Public Media Media Influencers

How comm has transformed

Democratizing Geography No hierarchy: one to many and many to many Unfiltered message Interactive: instant feedback, response, debate Virtually unlimited by space or time Anyone can participate Low cost Customized Non-linear navigation Decentralized Multimedia All thanks to the internet

Democratizing Geography

No hierarchy: one to many and many to many

Unfiltered message

Interactive: instant feedback, response, debate

Virtually unlimited by space or time

Anyone can participate

Low cost

Customized

Non-linear navigation

Decentralized

Multimedia

Internet is for the technologically savvy Dominated by web designers and developers Websites are static Numbers are still limited Communication is one-way Users are low Contents are monotonous Connection slow Storage capacity limited Web 1.0

Internet is for the technologically savvy

Dominated by web designers and developers

Websites are static

Numbers are still limited

Communication is one-way

Users are low

Contents are monotonous

Connection slow

Storage capacity limited

Explosion in internet usage More connection, more speed, more storage Affordable and accessible Anyone can build a site/blog People actively participate User generated content Websites became dynamic People can openly discuss and comment People can share and make it viral Communications became two-way Web 2.0

Explosion in internet usage

More connection, more speed, more storage

Affordable and accessible

Anyone can build a site/blog

People actively participate

User generated content

Websites became dynamic

People can openly discuss and comment

People can share and make it viral

Communications became two-way

As of May/07 43 million websites 6.6 million blogs 7.18 million social networking users 4.72 million online community/groups 20 million internet users (8.4%) 241,000 broadband internet subscribers Source http://www.internetworldstats.com/asia.htm#id How Digital is Indonesia

As of May/07

43 million websites

6.6 million blogs

7.18 million social networking users

4.72 million online community/groups

20 million internet users (8.4%)

241,000 broadband internet subscribers

Source

http://www.internetworldstats.com/asia.htm#id

1998 512,000 internet users 2008 24 million internet users, or 4587% increase Source http://www.internetworldstats.com/asia.htm#id How Digital is Indonesia

1998

512,000 internet users

2008

24 million internet users, or 4587% increase

Source

http://www.internetworldstats.com/asia.htm#id

Employees Managers Customers Investors Suppliers Retailers Distributors Regulating bodies Activists Guild associations Communities Unions Opinion leaders Experts Media Public at large Who are these users

Employees

Managers

Customers

Investors

Suppliers

Retailers

Distributors

Regulating bodies

Activists

Guild associations

Communities

Unions

Opinion leaders

Experts

Media

Public at large

Employees Managers Customers Investors Suppliers Retailers Distributors Regulating bodies Activists Guild associations Communities Unions Opinion leaders Experts Media Public at large Company

Employees

Managers

Customers

Investors

Suppliers

Retailers

Distributors

Regulating bodies

Activists

Guild associations

Communities

Unions

Opinion leaders

Experts

Media

Public at large

Thought leadership on industry related issues Online community building Communication intelligence Advocacy Viral communication Online competition What is our digital solution

Thought leadership on industry related issues

Online community building

Communication intelligence

Advocacy

Viral communication

Online competition

Thought Leadership Someone with a high knowledge about an issue Insight about the industry Willing to shed light to others Application: Explaining what you are all about Explaining the industry Giving advice to people Industry perspective on current issues Impact: Credibility Reputation in the industry Regarded as the key player Top of mind awareness Influence to traditional

Someone with a high knowledge about an issue

Insight about the industry

Willing to shed light to others

Application:

Explaining what you are all about

Explaining the industry

Giving advice to people

Industry perspective on current issues

Impact:

Credibility

Reputation in the industry

Regarded as the key player

Top of mind awareness

Influence to traditional

Online Community People who share the same views, interests and opinion interact with one another Application: Hobby Interest View Profession Impact: Gaining public insight Idea generation Customer participation Expanding database Brand loyalty Providing added value

People who share the same views, interests and opinion interact with one another

Application:

Hobby

Interest

View

Profession

Impact:

Gaining public insight

Idea generation

Customer participation

Expanding database

Brand loyalty

Providing added value

Communication Intelligence Scanning for issues regarding your company, brand, industry and competitor Application: Customer satisfaction Complaints Issue management Development in the industry Competitor activity What employees are saying Impact: Be the first to know Address the issue before they escalate Probing public opinion

Scanning for issues regarding your company, brand, industry and competitor

Application:

Customer satisfaction

Complaints

Issue management

Development in the industry

Competitor activity

What employees are saying

Impact:

Be the first to know

Address the issue before they escalate

Probing public opinion

Advocacy Advocating product related issues Application: Facts Figures Events Activities Expert analysis Compelling stories Testimonials Impact: Change in perception Change in attitude Change in behavior Change in value

Advocating product related issues

Application:

Facts

Figures

Events

Activities

Expert analysis

Compelling stories

Testimonials

Impact:

Change in perception

Change in attitude

Change in behavior

Change in value

Viral Communications Allowing users to spread your communication Application: Videos Audios Images Texts Games Applications Bookmark Syndication Impact: Awareness Spreading company’s message

Allowing users to spread your communication

Application:

Videos

Audios

Images

Texts

Games

Applications

Bookmark

Syndication

Impact:

Awareness

Spreading company’s message

Online competition Online based competition Application: Video Photography Design Impact: Awareness Spreading company’s message Active participation Content generation

Online based competition

Application:

Video

Photography

Design

Impact:

Awareness

Spreading company’s message

Active participation

Content generation

Getting from point A to point B requires Point A Your Situation Point B Your Objectives

Strategy

Content

Connection

Interaction

Integration

Tools

Thank You! Interactive Digital Public Relations Jalan Tanah Kusir IV no.61 Jakarta 12240 Indonesia T: 021 997 46141 [email_address] http://indipr.com