Advocacy on Corporate Blogs http://indipr.com

Intro Advocating through blogs There are a lot of function of blogs for corporate One of them is advocacy http://indipr.com

Advocating through blogs

There are a lot of function of blogs for corporate

One of them is advocacy

What to advocate The word advocacy is not exclusive to NGO For profit organizations can also use advocacy Product related issues better known as “social marketing” Corporate Social Responsibility http://indipr.com

The word advocacy is not exclusive to NGO

For profit organizations can also use advocacy

Product related issues better known as “social marketing”

Corporate Social Responsibility

Product Related Issue We help start a corporate blog for a well known toothpaste What is the issue related to the product Of course: dental health http://indipr.com

We help start a corporate blog for a well known toothpaste

What is the issue related to the product

Of course: dental health

Research Dental Health Most people don’t know how to properly brush their teeth People don’t know how to pick from different variations of toothbrush Bathroom hygiene Eating habit Diseases Importance of visiting a dentist Importance of brushing after a meal http://indipr.com

Most people don’t know how to properly brush their teeth

People don’t know how to pick from different variations of toothbrush

Bathroom hygiene

Eating habit

Diseases

Importance of visiting a dentist

Importance of brushing after a meal

Here’s how we do it We look for dentist and dental expert Ask frequently asked questions and post it on their behalf Create video on brushing their teeth Tips and tricks Update every weeks, look for new developments – issues – questions Events http://indipr.com

We look for dentist and dental expert

Ask frequently asked questions and post it on their behalf

Create video on brushing their teeth

Tips and tricks

Update every weeks, look for new developments – issues – questions

Events

Here’s how we do it Once the blog content is set: Generate traffic Encourage active participation Invite them to leave a comment/questions Synergize text messages with the shout box via a microblogging site ‘twitter’ http://indipr.com

Once the blog content is set:

Generate traffic

Encourage active participation

Invite them to leave a comment/questions

Synergize text messages with the shout box via a microblogging site ‘twitter’

4 elements of change management Change of perception (realize what they do wrong) Change of attitude (view their habit as unhealthy, understand the correct way) Change of behavior (implement them) Change of value (share with their family) http://indipr.com

Change of perception (realize what they do wrong)

Change of attitude (view their habit as unhealthy, understand the correct way)

Change of behavior (implement them)

Change of value (share with their family)

How blog can help Leverage and raising awareness (compare with seminars and events) Retain awareness (permanent record) Influence the traditional (e-fluencers and influencers) http://indipr.com

Leverage and raising awareness (compare with seminars and events)

Retain awareness (permanent record)

Influence the traditional (e-fluencers and influencers)

Advantages over static website Interactivity: discussion, ask questions, participate in a poll, give comments It’s very easy for them to do that Ask questions through email, instant messenger, text messages through their cellphone, address for them to slow-mail http://indipr.com

Interactivity: discussion, ask questions, participate in a poll, give comments

It’s very easy for them to do that

Ask questions through email, instant messenger, text messages through their cellphone, address for them to slow-mail

Viral communication Bookmark: digg, stumbleupon Subscribe it RSS feed, RSS reader Share it using their personal blogs, post a link on facebook Email a friend http://indipr.com

Bookmark: digg, stumbleupon

Subscribe it RSS feed, RSS reader

Share it using their personal blogs, post a link on facebook

Email a friend

We don’t expect it to be viral But we allow them to happen easily http://indipr.com

We don’t expect it to be viral

But we allow them to happen easily

Thank You! Interactive Digital Public Relations Jalan Tanah Kusir IV no.61 Jakarta 12240 Indonesia T: 021 997 46141 [email_address] http://indipr.com