How to organize a blogathon for
Tweet about our session using #SMWBangalore.
Why Blogathon for a Brand?
Helps in the
gives readers a
sense of honesty
that they wouldn’t
their views for a
ent and drives
Case Study: Huawei Blogathon
Highlights of the Blogathon
15 top tech bloggers shortlisted from 50 bloggers across India.
20 blogs in 30 days.
Blogathon Date: 6th Jan 2014 – 6th Feb 2014.
Blogs should be written in the Huawei club forum.
Bloggers with maximum comments on their blogs win.
Winners are gratified with smartphones and goodies.
Blogathon Rules & Regulations
Selected bloggers should blog in the forum under “Blogathon”.
Every Blogger should blog on the given 20 topics in 30 days.
Bloggers with maximum comments and replies wins the
The blog content should be original.
Spamming is not allowed. abusive language, political comments
are not entertained.
While mentioning about competitors, kindly do not try to hamper
the brand image of either brands.
The hashtag used to promote is #HuaweiClub.
Huawei Blogathon - Metrics
Total Blog post
Created a buzz and drastic increase in reach on social
media platforms and also with the existing users of
huawei club community.
high standards of blogging are set in the huawei club
community with the blogathon being a grand success.
The selected bloggers felt privileged being in the
limelight during the blogathon.
Content always being the priority, need to have a
check on quality of the content and also plagiarism if