NIKHIL
OMKAR
NEVIDITA
NIDHI
PARTH
UNITED SPIRITS LTD.
U.S.L. the RS. 5500 spirits arm of multi – billion
dollar UB group.
U.S.L. is the largest spirits comp...
PRODUCT MARKET
East -
zone
North - zone
South - zone
West - zone
INDIA
PLANING OF INDUSTRY
TALOJA M.I.D.C. PLANT
United Spirits has a well
established manufacturing and
distribution footprint
comprising of 37 owned
manufacturing units,...
Production
Plants At:
Ludhiana
Alwar
Aurangabad
Kalyani
Goa
Hyderabad
Chennai
Vizag
Manglore
Taloja
Outsourcing Contract Units
• Ghaziabad
• Lucknow
• Guwahati
• Aligarh
• Patna
• Sikkim
• network covering almost 98% of th...
USL Products Are Distributed
Across 64000 Retail Outlets In
India.
UB Group Has Total Of 60% Of
Manufacturing Capacity Of Spirits
In India.
Total production capacity
3,00,000 HL.
Supply And Demand.
112.2 million bottles
• The Industry has registered a steady 4-5% volume
growth over the past five years.
• Rising disposable income levels
• Up...
Materials
Materials for production of Beer
Materials for production of Whiskey
Materials for production of Brandy
Material...
Raw materials
Water Malt Yeast Hops
Raw materials for vodka or whiskey
Process
Malting
storing
Fermentation
Distillation
Warehouse
The Indian Market
Re-distribution structure –
• Government market (65%) –State government is the sole
distributor
• Auctio...
Particulars Total Number Comments
Brands 140 19 of these are millionaire
brands and there are about
151 brand variants
SKU...
Supply chain
United Spirits has a well established manufacturing and
distribution footprint
comprising of 37 owned manufac...
Inventories
Placement of orders with Local Manufacturers
and Import Suppliers of IMFS/ other drinks
ISSUE OF INDENTS
Placement of orders with Local
Manufacturers and Import Suppliers of
IMFS/BEER.
• Weighted average sale per day is arrived...
ISSUE OF INDENTS
On 1st of every month the order is placed with all the local manufacturers
and import suppliers and inden...
Efficiencies
Efficiency depends on =
Demand / manufactured unit
Also it depends on packaging
how much we safeguard the pro...
Capital Structure
As of March 2013 (Rs. In Millions)
Ratios:
Debt Equity Ratio = 0.69 (Total Debt / Total Equity)
Industry...
(Rs. In Millions)
Net Sales = 85851 – March 2013
75805 – March 2012
Increase/
Decrease in
Stock
2%
Raw
Materials
Consumed
41%
Power &
Fuel
1%
Employee
Cost
6%
Other
Manuf.
Expenses
26%
Gener...
Brands
Whisky / Whiskey Brands
• McDowell No. 1 family (whisk(e)y, brandy and rum)
• Signature
• Royal Challenge
• Antiqui...
Raw Materials
Major ingredients used in production of spirits are:
• Barley : Imported from Scotland for some brands in wh...
COMPETITORS
Pernod Ricard SA
Diageo Plc
Bacardi limited
CATEGORY MARKET SHARE
Premium scotch 44%
Regular scotch 6%
Premium whisky 60%
Prestige whisky 61%
Regular whisky 55%
Premi...
UNITED SPIRITS LTD PERFORMANCE
HIGHLIGHTS
•USL brands grew 14%
•18 of the top 25 global premium brand
•USL is one of two c...
LOCATION
•India: 60% market share
•20 countries in Asia, the Middle East, and
Africa
•The company operates facilities in t...
VALUE CHAIN
RAW MATERIAL
MANUFACTURING
SEGREGATION
RECIVING
AGING
BOTTELING
DISTRIBUTION
TECHNOLOGY USED
SAP SOFTWARE
DISTRIBUTION CHANNEL
UNITED SPIRIT
DISTRIBUTOR
SHOPS
SALES PERSON
Cruise ships
Big parties
Hotels (4 star & 5 star)
Retail shops
TARGET MARKET
PRODUCTS OF UNITED SPIRITS
SCOTCH WHISKY
BLACK DOG
WINE
Bouvet Ladubay
INDIAN WHISKY
Antiquity
BRANDY
McDowell's VSOP
PACKAGING
United spirits
United spirits
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United spirits

  1. 1. NIKHIL OMKAR NEVIDITA NIDHI PARTH
  2. 2. UNITED SPIRITS LTD. U.S.L. the RS. 5500 spirits arm of multi – billion dollar UB group. U.S.L. is the largest spirits company in India. U.S.L. as global foot print with exports of 20 countries. A company is known to be an innovator in the industry and has several firsts to its credit such as the first premixed GIN the first TETRAPACK in the spirits industry in India and the first single malt manufactured in ASIA.
  3. 3. PRODUCT MARKET
  4. 4. East - zone
  5. 5. North - zone
  6. 6. South - zone
  7. 7. West - zone
  8. 8. INDIA
  9. 9. PLANING OF INDUSTRY
  10. 10. TALOJA M.I.D.C. PLANT
  11. 11. United Spirits has a well established manufacturing and distribution footprint comprising of 37 owned manufacturing units, 57 contract manufacturing tie-ups and distribution
  12. 12. Production Plants At: Ludhiana Alwar Aurangabad Kalyani Goa Hyderabad Chennai Vizag Manglore Taloja
  13. 13. Outsourcing Contract Units • Ghaziabad • Lucknow • Guwahati • Aligarh • Patna • Sikkim • network covering almost 98% of the sales channel in India.
  14. 14. USL Products Are Distributed Across 64000 Retail Outlets In India.
  15. 15. UB Group Has Total Of 60% Of Manufacturing Capacity Of Spirits In India.
  16. 16. Total production capacity 3,00,000 HL.
  17. 17. Supply And Demand. 112.2 million bottles
  18. 18. • The Industry has registered a steady 4-5% volume growth over the past five years. • Rising disposable income levels • Up-gradation from country liquor. • Increasing proportion of India’s young population entering the drinking age • Increasing acceptance within the social circles.
  19. 19. Materials Materials for production of Beer Materials for production of Whiskey Materials for production of Brandy Materials for production of Rum Materials for production of Vodka
  20. 20. Raw materials Water Malt Yeast Hops
  21. 21. Raw materials for vodka or whiskey
  22. 22. Process Malting storing Fermentation Distillation
  23. 23. Warehouse
  24. 24. The Indian Market Re-distribution structure – • Government market (65%) –State government is the sole distributor • Auction market (16%) – State government auctions geographical territories which has led to monopolies / cartels • Free market (19%) – Through trade licenses • Bargaining power in the distribution network is commanded by players with premium brands, large volume base and product range The UB Group enjoys a unique advantage as the Leader in both Spirits and Beer Segments
  25. 25. Particulars Total Number Comments Brands 140 19 of these are millionaire brands and there are about 151 brand variants SKU’s 2992 Distillery-State-Brand-Pack combinations Distillery/Bottling Plants 79 30 Owned Manufacturing facilities;49 contract manufacturing units Depots 48 Break-bulk points for finished goods distribution Retail Outlets 64000 Inclusive of both on and off premise outlets
  26. 26. Supply chain United Spirits has a well established manufacturing and distribution footprint comprising of 37 owned manufacturing units 57 contract manufacturing tie-ups Distribution network covering almost 98% of the sales channel in India
  27. 27. Inventories Placement of orders with Local Manufacturers and Import Suppliers of IMFS/ other drinks ISSUE OF INDENTS
  28. 28. Placement of orders with Local Manufacturers and Import Suppliers of IMFS/BEER. • Weighted average sale per day is arrived by = Total no. of sales/ no. of working days for last 3 months • The monthly order for other drinks and IMFS = weighted avg. sales per day * 39 days and = weighted avg. sales per day *52 days
  29. 29. ISSUE OF INDENTS On 1st of every month the order is placed with all the local manufacturers and import suppliers and indent is regulated in order to have 15 days stock Ensures that the brand does not go out of stock at any point of time Day to day indents are issued based on the previous day sale This statement shows the depots which have NIL stock, 1-3 days stock, 4-7 days stock, 8-10 days stock, 11-14 days stock and 15-21 days stock for particular brand and for a particular pack size. Based on the statements, indents are being issued to the suppliers on a daily basis
  30. 30. Efficiencies Efficiency depends on = Demand / manufactured unit Also it depends on packaging how much we safeguard the product so that it reaches its destination safely .
  31. 31. Capital Structure As of March 2013 (Rs. In Millions) Ratios: Debt Equity Ratio = 0.69 (Total Debt / Total Equity) Industry Average = 1.25 Current Ratio = 0.72 (Current Assets / Current Liabilities) Industry Average = 1.30 Interest Cover = 1.74 ( PBIT / Interest) Industry Average = 4.14 Earning Per Share = 24.53 (Market Price / No. of Shareholders Outstanding)
  32. 32. (Rs. In Millions) Net Sales = 85851 – March 2013 75805 – March 2012
  33. 33. Increase/ Decrease in Stock 2% Raw Materials Consumed 41% Power & Fuel 1% Employee Cost 6% Other Manuf. Expenses 26% General & Admin. Expenses 5% Selling & Distribution Expenses 17% Misc. Expenses 2% Increase/Decrease in Stock 1704.76 Raw Materials Consumed 30641.69 Power & Fuel Cost 348.40 Employee Cost 4717.92 Other Manufacturing Expenses 19611.94 General and Administration Expenses 3989.19 Selling and Distribution Expenses 12733.02 Miscellaneous Expenses 1015.78 Expenses Capitalised 0 Total Expenditure 74762.70 Expense Schedule
  34. 34. Brands Whisky / Whiskey Brands • McDowell No. 1 family (whisk(e)y, brandy and rum) • Signature • Royal Challenge • Antiquity • Bagpiper • Director’s Special Whisk(e)y Scotch Brands • Black Dog • Whyte & Mackay • Jura • Dalmore
  35. 35. Raw Materials Major ingredients used in production of spirits are: • Barley : Imported from Scotland for some brands in whisky • Other grains : Imported from Scotland for some brands in whisky • Molasses : Used in production of Indian Whisky • Hops : Procured from India • Yeast : Procured from India Scotch Whiskeys like Jura, Dalmore etc. are imported from Scotland and bottled in Indian bottling plant. Major areas of Scotland : Isle, Cambeltown, Highland, Lowland
  36. 36. COMPETITORS Pernod Ricard SA Diageo Plc Bacardi limited
  37. 37. CATEGORY MARKET SHARE Premium scotch 44% Regular scotch 6% Premium whisky 60% Prestige whisky 61% Regular whisky 55% Premium vodka Prestige vodka 7% Regular vodka 83% Regular rum 56% Regular Brandy 67% Regular Gin 79% UNITED SPIRIT CATEGORY AND THEIR MARKET SHARES
  38. 38. UNITED SPIRITS LTD PERFORMANCE HIGHLIGHTS •USL brands grew 14% •18 of the top 25 global premium brand •USL is one of two companies with more than 10 brands featuring in the top 100 brands listing
  39. 39. LOCATION •India: 60% market share •20 countries in Asia, the Middle East, and Africa •The company operates facilities in the US, New Zealand, Canada and Italy. •kingfisher is sold in over 52 countries
  40. 40. VALUE CHAIN RAW MATERIAL MANUFACTURING SEGREGATION RECIVING AGING BOTTELING DISTRIBUTION
  41. 41. TECHNOLOGY USED SAP SOFTWARE
  42. 42. DISTRIBUTION CHANNEL UNITED SPIRIT DISTRIBUTOR SHOPS SALES PERSON
  43. 43. Cruise ships Big parties Hotels (4 star & 5 star) Retail shops TARGET MARKET
  44. 44. PRODUCTS OF UNITED SPIRITS SCOTCH WHISKY BLACK DOG WINE Bouvet Ladubay INDIAN WHISKY Antiquity BRANDY McDowell's VSOP
  45. 45. PACKAGING
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