Social Trust

Social Trust A theory by Niv Calderon

People who share are more interesting

We trust interesting people “Trust Agents”

That’s why Interesting people are Chosen to carry msgs

Interesting people know more people Credit: http://socialgraphcentral.wordpress.com/2008/04/02/ben-ullmans-social-map/

Interesting people get more opportunities

Interesting people get more business intelligence

SOCIAL TRUST Interesting Trust agents people trust agents Social Interesting Social people Social Social Agents Trust

SOCIAL TRUST People who share are more interesting We trust Trust agents are interesting people social “Trust Agents” Interesting people Interesting get more business people carry intelligence msgs Interesting Interesting people get more people know opportunities more people

Social Trust

by Niv Calderon on Mar 27, 2009

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Social Trust — Webinar Transcript