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Social media marketing- Organizations

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Transcript

  • 1. What is social media? Niv Calderon 2012
  • 2. Company customers customers customerstraditional marketing is a monologue
  • 3. competitor customers customers customers Company investors employees investors investorscompetitor customers customers customers customers social media marketing is conversation
  • 4. Social media marketing is aboutengaging users on social platformsto build an idea or brand awareness,increase visibility, and possibly sella product or service.But first of all…
  • 5. Let goWatch TED video:http://bit.ly/yR80DI
  • 6. company analytics culture SMM Social media marketing onlinebuzz reputation Mngt. Conversation
  • 7. company cultureTurn company socialTeach employees to use tools
  • 8. online reputation Mngt.Monitoring and tracking your brandCrisis managementOnline PR listen
  • 9. (This is monitoring your brand)
  • 10. ConversationEngage customersGet involved in conversationsBlogs – viral videos – forums – socialplatforms – viral campaign Talk To Talk With
  • 11. TalkWith
  • 12. Talk To
  • 13. TalkWith
  • 14. TalkWith
  • 15. buzzCreativityInitiate buzzEngage bloggers/buzzersTurn customers into evangelists
  • 16. Old Spice Video:http://www.youtube.com/watch?v=owGykVbfgUE
  • 17. Old Spice video responses to Twitter:http://www.youtube.com/playlist?list=PL484F058C3EAF7FA6&feature=plcp
  • 18. analyticsMonitorAnalyzeAdapt
  • 19. Let’s Drink something?
  • 20. Video on YouTube:http://www.youtube.com/watch?v=H0519-SUSjE
  • 21. TODA !!! Niv Calderon nivcalderon@gmail.com @nivcalderon Facebook.com/nivcalderon