Social media marketing- Organizations

864 views

Published on

Published in: Education, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
864
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social media marketing- Organizations

  1. 1. What is social media? Niv Calderon 2012
  2. 2. Company customers customers customerstraditional marketing is a monologue
  3. 3. competitor customers customers customers Company investors employees investors investorscompetitor customers customers customers customers social media marketing is conversation
  4. 4. Social media marketing is aboutengaging users on social platformsto build an idea or brand awareness,increase visibility, and possibly sella product or service.But first of all…
  5. 5. Let goWatch TED video:http://bit.ly/yR80DI
  6. 6. company analytics culture SMM Social media marketing onlinebuzz reputation Mngt. Conversation
  7. 7. company cultureTurn company socialTeach employees to use tools
  8. 8. online reputation Mngt.Monitoring and tracking your brandCrisis managementOnline PR listen
  9. 9. (This is monitoring your brand)
  10. 10. ConversationEngage customersGet involved in conversationsBlogs – viral videos – forums – socialplatforms – viral campaign Talk To Talk With
  11. 11. TalkWith
  12. 12. Talk To
  13. 13. TalkWith
  14. 14. TalkWith
  15. 15. buzzCreativityInitiate buzzEngage bloggers/buzzersTurn customers into evangelists
  16. 16. Old Spice Video:http://www.youtube.com/watch?v=owGykVbfgUE
  17. 17. Old Spice video responses to Twitter:http://www.youtube.com/playlist?list=PL484F058C3EAF7FA6&feature=plcp
  18. 18. analyticsMonitorAnalyzeAdapt
  19. 19. Let’s Drink something?
  20. 20. Video on YouTube:http://www.youtube.com/watch?v=H0519-SUSjE
  21. 21. TODA !!! Niv Calderon nivcalderon@gmail.com @nivcalderon Facebook.com/nivcalderon

×