0
International Product Life Cyclewww.StudsPlanet.com
www.StudsPlanet.com
Evolution of Nokia
Rubber Tiers
All Nokia models in a historical timeline
www.StudsPlanet.com
www.StudsPlanet.com
 Founded in 1865, by Fredrick Idestam in Finland as a
paper manufacturing company
 In 1920, Finnish Rubber works became ...
 Nokia created the mobile phone standard in 1981a
and launched the first phone , Mobira cityman, in
1981
 In 1991, the f...
www.StudsPlanet.com
NOKIA In INDIA
 Entered in 1994
 Nokia 2110 – first ever GSM call
 Operating office – New Delhi, Mumbai, Kolkata,
Banga...
Some first for Nokia in India
 1995 – First mobile phone call made in India on a Nokia
phone on a Nokia network
 1998 – ...
INTERNATIONAL
PRODUCT LIFE
CYCLE
www.StudsPlanet.com
The Morph concept
Nokia N- Series
Nokia E- series
Nokia Symbian series
Nokia 30 & 40 Serieswww.StudsPlanet.com
Time
Growth
Maturity
Decline
Introduction
Sales curve
The Morph concept
Nokia E- series
Nokia Symbian & N- Series
Nokia 30...
Time
Growth
Maturity
Decline
Introduction
Sales curve
Nokia E- series
Nokia Symbian series
Nokia N- Series Nokia 30 &
40 S...
new
product
inventor’s
country
developing
country
developed
country
mature
product
standardised
product
Sales
time
Interna...
www.StudsPlanet.com
www.StudsPlanet.com
www.StudsPlanet.com
Initial Hurdles
 When Nokia entered India , telecom policies were not
conducive for growth of mobile phone industry.
 Ta...
Recent achievements & Recognition
 Ranked 4th in the Most Trusted Brand -Survey by Brand Equity -
2007.
 Ranked No1. MNC...
www.StudsPlanet.com
Thank
you
www.StudsPlanet.com
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Nokia international product life cycle 1

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Transcript of "Nokia international product life cycle 1"

  1. 1. International Product Life Cyclewww.StudsPlanet.com
  2. 2. www.StudsPlanet.com
  3. 3. Evolution of Nokia Rubber Tiers All Nokia models in a historical timeline www.StudsPlanet.com
  4. 4. www.StudsPlanet.com
  5. 5.  Founded in 1865, by Fredrick Idestam in Finland as a paper manufacturing company  In 1920, Finnish Rubber works became a part of the company  In 1992, Finnish cable works join them  All the 3 companies merged in 1996 to form the Nokia Group  In 1970, Nokia started taking an active interest in the power and electronics businesses  In 1987, consumer electronic became Nokia’s major business www.StudsPlanet.com
  6. 6.  Nokia created the mobile phone standard in 1981a and launched the first phone , Mobira cityman, in 1981  In 1991, the first GSM network was delivered to Radkilinia, a Finnish company  In 1922, Nokia 1011 – a precursor for all Nokia’s current GSM phones was introduced  The company focus on two core business: mobile phones and telecommunication networks  Between 1992 & 1996, the company exited from the rubber and cable businesses www.StudsPlanet.com
  7. 7. www.StudsPlanet.com
  8. 8. NOKIA In INDIA  Entered in 1994  Nokia 2110 – first ever GSM call  Operating office – New Delhi, Mumbai, Kolkata, Bangalore, Hyderabad, and Ahmadabad  The Indian operations – handsets and network infrastructure businesses  R&D facility in Bangalore, Hyderabad and Mumbai  10th manufacturing facility in Chennai, USD 150 million, March 2006 and employs over 4100 people. www.StudsPlanet.com
  9. 9. Some first for Nokia in India  1995 – First mobile phone call made in India on a Nokia phone on a Nokia network  1998 – Saare Jahaan Se Acchha, first Indian ringtone in a Nokia 5110  2000 – First phone with Hindi Menu (Nokia 3210)  2002 – First Camera phone (Nokia 7650)  2003 – First Made for India phone, Nokia 1100  2004 – Saral Mobile Sandesh, Hindi SMS on a wide range of Nokia phones  2004 – First Wi-fi Phone- Nokia Communicator (N9500)  2005 – Local UI in additional local language  2006 – Nokia manufacturing plant in Chennai  2007 – First vernacular news portal www.StudsPlanet.com
  10. 10. INTERNATIONAL PRODUCT LIFE CYCLE www.StudsPlanet.com
  11. 11. The Morph concept Nokia N- Series Nokia E- series Nokia Symbian series Nokia 30 & 40 Serieswww.StudsPlanet.com
  12. 12. Time Growth Maturity Decline Introduction Sales curve The Morph concept Nokia E- series Nokia Symbian & N- Series Nokia 30 & 40 Series www.StudsPlanet.com
  13. 13. Time Growth Maturity Decline Introduction Sales curve Nokia E- series Nokia Symbian series Nokia N- Series Nokia 30 & 40 Series www.StudsPlanet.com
  14. 14. new product inventor’s country developing country developed country mature product standardised product Sales time International Product Life Cycle country where new product is launched other advanced, high-income country developing, low-income country www.StudsPlanet.com
  15. 15. www.StudsPlanet.com
  16. 16. www.StudsPlanet.com
  17. 17. www.StudsPlanet.com
  18. 18. Initial Hurdles  When Nokia entered India , telecom policies were not conducive for growth of mobile phone industry.  Tariffs levied on importing mobile phones were as high as 27%.  Usage charges Rs.16 per minute, at these high rates, consumer did not take to mobile phones.  Competition from other powerful global players like Motorola, Sony, Siemens, Ericson. www.StudsPlanet.com
  19. 19. Recent achievements & Recognition  Ranked 4th in the Most Trusted Brand -Survey by Brand Equity - 2007.  Ranked No1. MNC in India by Business World- 2007.  Ranked No. 1 in the Consumer Durables in India in 2005-06.  No. 1 telecom equipment vendor from 2004- 07.  Asia’s most trusted brand in 2006 by the Media-Synovate survey.  'Brand of the Year' at CII Brand Summit in 2005.  Golden Peacock Award 2004 for Nokia 1100, for most innovative product in the telecom segment. www.StudsPlanet.com
  20. 20. www.StudsPlanet.com
  21. 21. Thank you www.StudsPlanet.com
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