Nokia international product life cycle 1
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Nokia international product life cycle 1 Nokia international product life cycle 1 Presentation Transcript

  • International Product Life Cyclewww.StudsPlanet.com
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  • Evolution of Nokia Rubber Tiers All Nokia models in a historical timeline www.StudsPlanet.com
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  •  Founded in 1865, by Fredrick Idestam in Finland as a paper manufacturing company  In 1920, Finnish Rubber works became a part of the company  In 1992, Finnish cable works join them  All the 3 companies merged in 1996 to form the Nokia Group  In 1970, Nokia started taking an active interest in the power and electronics businesses  In 1987, consumer electronic became Nokia’s major business www.StudsPlanet.com
  •  Nokia created the mobile phone standard in 1981a and launched the first phone , Mobira cityman, in 1981  In 1991, the first GSM network was delivered to Radkilinia, a Finnish company  In 1922, Nokia 1011 – a precursor for all Nokia’s current GSM phones was introduced  The company focus on two core business: mobile phones and telecommunication networks  Between 1992 & 1996, the company exited from the rubber and cable businesses www.StudsPlanet.com
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  • NOKIA In INDIA  Entered in 1994  Nokia 2110 – first ever GSM call  Operating office – New Delhi, Mumbai, Kolkata, Bangalore, Hyderabad, and Ahmadabad  The Indian operations – handsets and network infrastructure businesses  R&D facility in Bangalore, Hyderabad and Mumbai  10th manufacturing facility in Chennai, USD 150 million, March 2006 and employs over 4100 people. www.StudsPlanet.com
  • Some first for Nokia in India  1995 – First mobile phone call made in India on a Nokia phone on a Nokia network  1998 – Saare Jahaan Se Acchha, first Indian ringtone in a Nokia 5110  2000 – First phone with Hindi Menu (Nokia 3210)  2002 – First Camera phone (Nokia 7650)  2003 – First Made for India phone, Nokia 1100  2004 – Saral Mobile Sandesh, Hindi SMS on a wide range of Nokia phones  2004 – First Wi-fi Phone- Nokia Communicator (N9500)  2005 – Local UI in additional local language  2006 – Nokia manufacturing plant in Chennai  2007 – First vernacular news portal www.StudsPlanet.com
  • INTERNATIONAL PRODUCT LIFE CYCLE www.StudsPlanet.com
  • The Morph concept Nokia N- Series Nokia E- series Nokia Symbian series Nokia 30 & 40 Serieswww.StudsPlanet.com
  • Time Growth Maturity Decline Introduction Sales curve The Morph concept Nokia E- series Nokia Symbian & N- Series Nokia 30 & 40 Series www.StudsPlanet.com
  • Time Growth Maturity Decline Introduction Sales curve Nokia E- series Nokia Symbian series Nokia N- Series Nokia 30 & 40 Series www.StudsPlanet.com
  • new product inventor’s country developing country developed country mature product standardised product Sales time International Product Life Cycle country where new product is launched other advanced, high-income country developing, low-income country www.StudsPlanet.com
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  • Initial Hurdles  When Nokia entered India , telecom policies were not conducive for growth of mobile phone industry.  Tariffs levied on importing mobile phones were as high as 27%.  Usage charges Rs.16 per minute, at these high rates, consumer did not take to mobile phones.  Competition from other powerful global players like Motorola, Sony, Siemens, Ericson. www.StudsPlanet.com
  • Recent achievements & Recognition  Ranked 4th in the Most Trusted Brand -Survey by Brand Equity - 2007.  Ranked No1. MNC in India by Business World- 2007.  Ranked No. 1 in the Consumer Durables in India in 2005-06.  No. 1 telecom equipment vendor from 2004- 07.  Asia’s most trusted brand in 2006 by the Media-Synovate survey.  'Brand of the Year' at CII Brand Summit in 2005.  Golden Peacock Award 2004 for Nokia 1100, for most innovative product in the telecom segment. www.StudsPlanet.com
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  • Thank you www.StudsPlanet.com