Presentation On jewellery industrySubmitted to : Prof. SHIKHA SHARMASubmitted by: NITISH KUMAR NAKUL PANDIT
People wants to showcasing a fine elegance andsheen, the range of fashion jewellery whichreflect an amalgamation of manycultures, traditions and customs. Tradition
•Jewellery have been a part of most of the cultures ofthe world at some point of time or other. From its basicuse as currency, it is now used as an instrument to storeand display wealth. In the recent past(last 3-4 decades),this industry has shown an impressive growth worldwide. The current global market for the sector isestimated at around $85bn USD and has shown a CAGRof 5-10% in the last decade.•Indias 300,000 traditional jewellers – commonlyreferred to as the unorganized sector – dominate thecountrys jewellery retail landscape with a 96 per centmarket-share. Keeping in mind that only 4% of thesector is in organized hands.INTRODUCTION
India has the largest country from RAMAYAN & MAHABHARAT times. Indians are the first to start jewelry making. India was the first country to mine diamonds. Formerly diamonds were cutting & polishing traditionally. Nowadays diamonds are cutting & polished by adopting new technology. Many institutes provides degree, diploma & certified courses for gem & jewelry education. For Ex. Indian Institute of Gemology etc. Gem and jewelry export promotional council worked to promote export of gems and jewelry. Government has also introduced many measures to promote gem and jewelry sector.History & Current Scenario
jewellery is a type of accessory includes It necklaces, rings, bracelets, watches, and earrings jewellery can be made from a variety of different materials including Silver, Gold, Metal, and Wood name originates from the Latin word The local a meaning plaything Began with materials made from bone, teeth, and shell Considered a symbol of wealth and artisticjewellery display incorporate beads, stones, gems, and Can diamonds
CONCLUSTION The retail jewellery industry is comprised of five main segments: Bridal jewellery (30%) Fashion jewellery (22%) Watches (18%) Precious stones (15%) Precious metals (15%)Industry Overview
The retail jewellery industry is highly fragmented. retailer claims more than 6 percent market share. NoThere are nearly 50,000 stores engaged in jewellery retail. industry employs approximately 200,000 individuals. TheAnnual jewellery store sales run about $27 billion;wholesalers and manufacturers account for an additional $27billion in sales.Wal-Mart is the largest retailerContinue….
Wal-Mart Corporation ZaleSterling JewellersSears, Roebuck and CompanyFinlays Fine jewellery Penney J.C.QVCTiffany and CompanyService MerchandiseKmartTen Largest jewellery Retailers
The consumers were to rank theluxury jewellery designers basedon 4 criteria: superior quality (1) uniqueness and exclusivity (2) social status and (3) excellent customer service (4) Royal earrings, Andhra Pradesh, 1st Century BC Criteria Byzantine wedding ring.
Indiais a leading player in the global gems andjewellery market gems and jewellery industry occupies an Theimportant position in the Indian economy. two major segments of the sector in India Theare gold jewellery and diamonds. Indian gems and jewellery industry is Thecompetitive in the world market due to its lowcost of production and the availability of skilledlabourINDIAN JEWELLERY INDUSTRY
Organized players such as Tata with itsTanishq brand and Gitanjali a pioneerin the branded jewelry segment.Leading Brands
Indian jewellery industry is a highly regardedindustry and earns huge profits through thejewellery exports all over the world. Indian jewellery sector is largely unorganized Theat present. There are over 15000 players across the countryin the gold processing industry, of which only about 80players have a turnover of over US$4.15 million (Rs. 200 million).There are about 450,000 goldsmiths spreadthroughout the country.INDIA SITUATION
Wal-Mart Stores was established in1962 by Sam Walton. was registered as a corporation on ItOctober 31, 1969. became listed on New York Stock ItExchange in 1972 The world’s largest jewellry retailerWAL-MART
Jewellery Stores had not beenaffected byglobal financial crisis.It is carrying on with its expansionactivities in India as well as otherworld marketsImpact of financial crisis
The Indian gems & jewelry sector isexpected to cross US$ 26 billion by 2012. The consumption of the diamond jewelryis expected to touch US$ 6.41 billion in2012. State Run National Mining DevelopmentCorporation (NMDC) planned to producedclose to 100000 carats of diamonds from thepanna diamond mines in MadhyaPradesh.(2010-11).FUTURE
1.Strong risk management focus as part of strategy. 2.Investments in upgrading the technology and setting upnew units in Kolkotta and Bangalore. 3.Manufacture handicraft jewellery along with brandedjewellery to cater to diverse markets. 4.Long standing relationship with dealers in US, Antwerp,Dubai etc. STRENGTHS SWOT ANALYSIS
1.A smaller player in size compared to the rest of the competitorssuch as Rajesh Exports and Gitanjali Gems and Jewellery, andtherefore would not be able to enjoy the same benefits of returns toscale as the others. 2.No well established brand like other firms (e.g. Gili from GitanjaliGems and Jewellery or Tanishq from Tata). 3.Lacked infrastructure to cater to the retail customers abroad.Company sells most of its product to the wholesalers in which casethey have much of the bargaining power. WEAKNESS
1.Gems and Jewellery to grow by 12% (as calculated by the demandforecasting).India’s share is projected to be around 1.5 to 2 percent ofthe global industry. 2.Tax regime to be structured to develop India as a global hub forgems and jewellery. 3.Increase in wealth leading to increase consumption is expected toboost demand for this sector. 4.Global Silver to Gold ratio is improved to 15:3 from 7:3 in 2000 inthe world market; this is mainly because of a younger generation’s preference for a white metal than gold. 5.Increase demand in Middle East and North American countries,forming the largest segment and offering the highest growth in theprevious financial year. OPPORTUNITIES
THREATS1.Emergence of China as a competitor.2.Unusual increase in the price of gold and rough diamonds.3.Fluctuation in currency, especially appreciation of rupee against the dollar.4.Change in fashion trends.5.As per the CMIE data, only 4% of the gems and jewellery sector is in the organizedhands, Tanisq, Gili (subsidiary of Gitanjali Gems), Oyster bay, being the major playersfrom whom company faces a lot of competition.6.Substitution of gold and other banking products as a better source of investmenthas lead to the decline in the consumption of silver.7.The reduction of consumption of silver in the Indian market. Witnessed a decreaseof 53.1% from 1996 to 2005 in consumption.8.Low availability of skilled labor in processing of diamonds.9.Infrastructure bottlenecks, absence of latest technology.10.China, Sri Lanka and Thailands entry in small diamond segment.
Large presence of unorganized sector.Increase in gold jewelry consumption.Increase in gold prizes.Cheating on carat age.Possible long term threat from China.[Continued support from government crucial.LIMITATION
Jewelry has become a vital element in everyone’s life.Men, women and even kids love to wear jewelryarticles all the time. Wearing jewelry is the demand ofmodern fashion. A few years back jewelry was usedonly on special occasions like weddings, engagementsand other formal parties and it was associated withthe brides and married girls only. But nowadays it isworn casually as well as formally and everyone likesto wear beautiful and elegant jewelry items. Trendyand stylish jewelry is in fashion these days. The gemsand jewelry industry has been growing rapidly andhas become one of the most profitable industries ofthe world.CONCLUSION: