SLIDESHARE
The Quiet Giant
OF CONTENT MARKETING
Content marketing is a marketing technique that involves the creation or s...
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11 11-17slidesharegiantv3-111127221433-phpapp01-130903020402-phpapp01

  1. 1. SLIDESHARE The Quiet Giant OF CONTENT MARKETING Content marketing is a marketing technique that involves the creation or sharing of content for the purpose of engaging customers. More and more companies are incorporating content marketing into their overall digital strategies. SLIDESHARE IS THE WORLD’S LARGEST PROFESSIONAL CONTENT SHARING COMMUNITY SLIDESHARE VISITOR GROWTH 65 ONE OF THE TOP 150 60,077,045 60 SITES ON THE WEB 55 50 45 VISITORS (MILLIONS) 60 MILLION VISITORS A MONTH 40 35 33,194,966 30 25 20 3 BILLION 16,993,514 15 10 SLIDE VIEWS A MONTH THAT’S 1,140 SLIDES VIEWED PER SECOND 6,116,777 5 1,529,805 0 2007 2008 2009 2010 2011 HIGHLY PROFESSIONAL AUDIENCE 594 According to ComScore, 100 equals the average traffic to a particular site within a specific demographic. SlideShare has five times traffic from business owners than other popular websites. 518 507 KEY: 99 130 108 C-LEVEL 156 162 MICRO BUSINESS SMALL BUSINESS OWNER OWNER 82 85 94 144 199 89 166 96 139 90 95 91 146 93 99 164 147 BUSINESS OWNER WORK IN SMALL BUSINESS B2B Marketing Programs A recent study by the B2B Technology Marketing Community on LinkedIn shows the current state of content marketing in the B2B space. $ Top Strategies Used in B2B Marketing Programs 71% 82% Marketers are spending a quarter of of B2B companies are doing more their marketing budgets on content marketing than the content marketing. 70% 68% 64% 32% Content Marketing Search Engine Marketing Host or Attend Events Public Relations Print TV Radio previous year. SLIDESHARE’S AUDIENCE COMES FROM ORGANIC SEARCH SOCIAL NETWORKS OTHER SLIDESHARE CONTENT The Optimal Presentation Keep It Short & Sweet NUMBER OF SLIDES Be visual AVERAGE NUMBER OF PICTURES PER PRESENTATION 33% 45% Less than 10 10-30 14% 7% 1% 30-50 50-100 AVERAGE NUMBER OF SLIDES PER PRESENTATION SOURCES: CONTENT MARKETING INSTITUTE SLIDESHARE.NET QUANTCAST COMSCORE 100+ 19 19 GET TO THE POINT AVERAGE NUMBER OF WORDS PER SLIDE 24

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