Your SlideShare is downloading. ×
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

3dengagementformula 140127035302-phpapp01-140225231720-phpapp02

43

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
43
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. THE SCIENCE OF INTRANET ENGAGEMENT
  • 2. ?????????????? INTRANET ENGAGEMENT HOW? WHY? WHAT?
  • 3. IDEA... Better collaboration More productivity Bye-bye silos Greater innovation Faster time-to-market Endless sunshine Killer
  • 4. Meanwhile,backon planet earth... The marketing department appears to be blowing off the intranet. And the sun doesn’t always shine.
  • 5. hello...?Damn!It’sdarkinhere.
  • 6. THE TECHNOLOGY MUST SUCK!SUCKNESS SUCKITUDE SUCKCITY SUPERSUCKAGE SUCKWADS Dude, Your digits, like, totally suck. Are you feeling me? Seriously, I’m thinking you byte man.
  • 7. Oritispossiblewehavean ENGAGE MENT ISSUE?
  • 8. What if we could MEASURE ENGAGEMENT?
  • 9. No, seriously. What if we had a 3DENGAGEMENT FORMULA?
  • 10. INTERACTION ADVOCACY The3dimensionsof engagement INTEREST
  • 11. INTEREST The first dimension:
  • 12. Howtogetusersto GET&STAYONBOARD. Measure interest Number of users How often they visit
  • 13. UNINTERESTED. Don’t know about the intranet There’s nothing in it for them There’s nothing new there Whyusersmightbe
  • 14. INTEREST. 1. Market the intranet and make it more visible 2. Highlight its value 3. Keep users updated 3waystoincrease
  • 15. INTERACTION The second dimension:
  • 16. INTERACTION. Convertinterestinto Measure the passive majority Time spent Pages visited Most people will be passive visitors.
  • 17. Stimulatethe ACTIVEMINORITY. Get 20:20 visibility into interaction Likes, comments, new posts and ratings Going up or down?
  • 18. INTERACTION. 4waystoincrease 1. Develop a content strategy and activation calendar 2. Run promotions 3. Respond to contributors 4. Conduct user testing
  • 19. ADVOCACY The third dimension:
  • 20. Makeyourpeople ADVOCATESAssess advocacy How people engage others Create a scoring system
  • 21. ADVOCACY. 3sourcesforgreater 1. Apply all the steps suggested to this point 2. Increase the WOW factor of your UX and content 3. Highlight active users and advocates
  • 22. INTERACTION ADVOCACY Understandthe 3dimensionsof INTEREST engagement: Learnmorenow...
  • 23. FREEEBOOK. Expand the value of yourintranet. <<< Downloadthisthing.
  • 24. >>>>>>>>>>>>>>>>TAKETHENEXTSTEPWITHA 3DENGAGEMENT CLINIC. Discover your challenges and get an action plan. CLICK HERE >
  • 25. DEALING WITHHERE? Whoareyou Some of the world’s top brands rely on SmallWorlders to develop technologies to create a more collaborative, productive and fun workplace. Weputpeoplefirst,technologysecond. Visitwww.smallworlders.com Get the complete picture... DownloadthefreeeBook >>>
  • 26. hey...Wasn’tthatenlightening? kevin@smallworlders.com

×