3dengagementformula 140127035302-phpapp01-140225231720-phpapp02

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  • 1. THE SCIENCE OF INTRANET ENGAGEMENT
  • 2. ?????????????? INTRANET ENGAGEMENT HOW? WHY? WHAT?
  • 3. IDEA... Better collaboration More productivity Bye-bye silos Greater innovation Faster time-to-market Endless sunshine Killer
  • 4. Meanwhile,backon planet earth... The marketing department appears to be blowing off the intranet. And the sun doesn’t always shine.
  • 5. hello...?Damn!It’sdarkinhere.
  • 6. THE TECHNOLOGY MUST SUCK!SUCKNESS SUCKITUDE SUCKCITY SUPERSUCKAGE SUCKWADS Dude, Your digits, like, totally suck. Are you feeling me? Seriously, I’m thinking you byte man.
  • 7. Oritispossiblewehavean ENGAGE MENT ISSUE?
  • 8. What if we could MEASURE ENGAGEMENT?
  • 9. No, seriously. What if we had a 3DENGAGEMENT FORMULA?
  • 10. INTERACTION ADVOCACY The3dimensionsof engagement INTEREST
  • 11. INTEREST The first dimension:
  • 12. Howtogetusersto GET&STAYONBOARD. Measure interest Number of users How often they visit
  • 13. UNINTERESTED. Don’t know about the intranet There’s nothing in it for them There’s nothing new there Whyusersmightbe
  • 14. INTEREST. 1. Market the intranet and make it more visible 2. Highlight its value 3. Keep users updated 3waystoincrease
  • 15. INTERACTION The second dimension:
  • 16. INTERACTION. Convertinterestinto Measure the passive majority Time spent Pages visited Most people will be passive visitors.
  • 17. Stimulatethe ACTIVEMINORITY. Get 20:20 visibility into interaction Likes, comments, new posts and ratings Going up or down?
  • 18. INTERACTION. 4waystoincrease 1. Develop a content strategy and activation calendar 2. Run promotions 3. Respond to contributors 4. Conduct user testing
  • 19. ADVOCACY The third dimension:
  • 20. Makeyourpeople ADVOCATESAssess advocacy How people engage others Create a scoring system
  • 21. ADVOCACY. 3sourcesforgreater 1. Apply all the steps suggested to this point 2. Increase the WOW factor of your UX and content 3. Highlight active users and advocates
  • 22. INTERACTION ADVOCACY Understandthe 3dimensionsof INTEREST engagement: Learnmorenow...
  • 23. FREEEBOOK. Expand the value of yourintranet. <<< Downloadthisthing.
  • 24. >>>>>>>>>>>>>>>>TAKETHENEXTSTEPWITHA 3DENGAGEMENT CLINIC. Discover your challenges and get an action plan. CLICK HERE >
  • 25. DEALING WITHHERE? Whoareyou Some of the world’s top brands rely on SmallWorlders to develop technologies to create a more collaborative, productive and fun workplace. Weputpeoplefirst,technologysecond. Visitwww.smallworlders.com Get the complete picture... DownloadthefreeeBook >>>
  • 26. hey...Wasn’tthatenlightening? kevin@smallworlders.com