3dengagementformula 140127035302-phpapp01-140225231720-phpapp02
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    3dengagementformula 140127035302-phpapp01-140225231720-phpapp02 3dengagementformula 140127035302-phpapp01-140225231720-phpapp02 Presentation Transcript

    • THE SCIENCE OF INTRANET ENGAGEMENT
    • ?????????????? INTRANET ENGAGEMENT HOW? WHY? WHAT?
    • IDEA... Better collaboration More productivity Bye-bye silos Greater innovation Faster time-to-market Endless sunshine Killer
    • Meanwhile,backon planet earth... The marketing department appears to be blowing off the intranet. And the sun doesn’t always shine.
    • hello...?Damn!It’sdarkinhere.
    • THE TECHNOLOGY MUST SUCK!SUCKNESS SUCKITUDE SUCKCITY SUPERSUCKAGE SUCKWADS Dude, Your digits, like, totally suck. Are you feeling me? Seriously, I’m thinking you byte man.
    • Oritispossiblewehavean ENGAGE MENT ISSUE?
    • What if we could MEASURE ENGAGEMENT?
    • No, seriously. What if we had a 3DENGAGEMENT FORMULA?
    • INTERACTION ADVOCACY The3dimensionsof engagement INTEREST
    • INTEREST The first dimension:
    • Howtogetusersto GET&STAYONBOARD. Measure interest Number of users How often they visit
    • UNINTERESTED. Don’t know about the intranet There’s nothing in it for them There’s nothing new there Whyusersmightbe
    • INTEREST. 1. Market the intranet and make it more visible 2. Highlight its value 3. Keep users updated 3waystoincrease
    • INTERACTION The second dimension:
    • INTERACTION. Convertinterestinto Measure the passive majority Time spent Pages visited Most people will be passive visitors.
    • Stimulatethe ACTIVEMINORITY. Get 20:20 visibility into interaction Likes, comments, new posts and ratings Going up or down?
    • INTERACTION. 4waystoincrease 1. Develop a content strategy and activation calendar 2. Run promotions 3. Respond to contributors 4. Conduct user testing
    • ADVOCACY The third dimension:
    • Makeyourpeople ADVOCATESAssess advocacy How people engage others Create a scoring system
    • ADVOCACY. 3sourcesforgreater 1. Apply all the steps suggested to this point 2. Increase the WOW factor of your UX and content 3. Highlight active users and advocates
    • INTERACTION ADVOCACY Understandthe 3dimensionsof INTEREST engagement: Learnmorenow...
    • FREEEBOOK. Expand the value of yourintranet. <<< Downloadthisthing.
    • >>>>>>>>>>>>>>>>TAKETHENEXTSTEPWITHA 3DENGAGEMENT CLINIC. Discover your challenges and get an action plan. CLICK HERE >
    • DEALING WITHHERE? Whoareyou Some of the world’s top brands rely on SmallWorlders to develop technologies to create a more collaborative, productive and fun workplace. Weputpeoplefirst,technologysecond. Visitwww.smallworlders.com Get the complete picture... DownloadthefreeeBook >>>
    • hey...Wasn’tthatenlightening? kevin@smallworlders.com