11 11-17slidesharegiantv3-111127221433-phpapp01 (1)

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  • 1. SLIDESHARE The Quiet Giant OF CONTENT MARKETING Content marketing is a marketing technique that involves the creation or sharing of content for the purpose of engaging customers. More and more companies are incor-porating content marketing into their overall digital strategies. 3 BILLION SLIDE VIEWS A MONTH THAT’S 1,140 SLIDES VIEWED PER SECOND 65 60 55 50 45 40 35 30 25 20 15 10 HIGHLY PROFESSIONAL AUDIENCE According to ComScore, 100 equals the average traffic to a particular site within a specific demographic. SlideShare has five times traffic from business owners than other popular websites. KEY: $ 71% SLIDESHARE’S AUDIENCE COMES FROM BUSINESS OWNER MICRO BUSINESS OWNER SMALL BUSINESS OWNER C-LEVEL WORK IN SMALL BUSINESS 507 594 518 99 93 146 91 139 96 166 89 199 144 94 85 82 162 156 108 130 99 147 95 164 90 0 2007 1,529,805 6,116,777 16,993,514 33,194,966 60,077,045 2008 2009 2010 2011 5 VISITORS (MILLIONS) SLIDESHARE VISITOR GROWTH A recent study by the B2B Technology Marketing Community on LinkedIn shows the current state of content marketing in the B2B space. Marketers are spending a quarter of their marketing budgets on content marketing. of B2B companies are doing more content marketing than the previous year. B2B Marketing Programs 82% 70% 68% 64% 32% The Optimal Presentation Keep It Short & Sweet NUMBER OF SLIDES 33% 45% Less than 10 10-30 14% 7% 1% 30-50 50-100 100+ AVERAGE NUMBER OF SLIDES PER PRESENTATION 19 Be visual AVERAGE NUMBER OF PICTURES PER PRESENTATION 19 GET TO THE POINT AVERAGE NUMBER OF WORDS PER SLIDE 24 SOURCES: CONTENT MARKETING INSTITUTE SLIDESHARE.NET QUANTCAST COMSCORE Top Strategies Used in B2B Marketing Programs Content Marketing Search Engine Marketing Host or Attend Events Public Relations Print TV Radio SLIDESHARE IS THE WORLD’S LARGEST PROFESSIONAL CONTENT SHARING COMMUNITY ONE OF THE TOP 150 SITES ON THE WEB 60 MILLION VISITORS A MONTH ORGANIC SEARCH SOCIAL NETWORKS OTHER SLIDESHARE CONTENT