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Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
Worldstop5beers 100904042044-phpapp02
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Worldstop5beers 100904042044-phpapp02

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  • 1. WORLDS TOP 5 BEERS
  • 2. AMERICAN BEER
  • 3. <ul><li>Country of origin United States </li></ul><ul><li>It was manufactured by Anhouser Busch. </li></ul><ul><li>And introduced by Adolphus Busch in 1876. </li></ul><ul><li>Alcohol by volume is 5 %. </li></ul><ul><li>30% rice in addition to hops & barley. </li></ul>
  • 4. TARGETED CONSUMERS <ul><li>Its targeted market is 21 years old people </li></ul><ul><li>& people that are fun loving, care free that </li></ul><ul><li>Drink beer on occasion or daily basis . </li></ul>
  • 5. SUB BRANDS <ul><li>Budweiser </li></ul><ul><li>Budweiser select </li></ul><ul><li>Budweiser select 55 </li></ul><ul><li>Budweiser Ale </li></ul><ul><li>Budweiser chelada </li></ul><ul><li>Bud light. </li></ul>
  • 6. FEATURE Budweiser beer known for best tasting and most satisfying beer.
  • 7. PRICING STRATEGY <ul><li>Non- pricing marketing approach. </li></ul><ul><li>Cost based pricing </li></ul><ul><li>Cost plus strategy </li></ul><ul><li>multiple unit marketing </li></ul><ul><li>By bringing price just above the competitor. </li></ul>
  • 8. POSITIONING STRATEGY <ul><li>Anheuser busch did make it well known that Budweiser is “Beech Wood Aged” a process that sets apart from its competitors. </li></ul><ul><li>Known for its humorous advertising campaigns that make noise. </li></ul><ul><li>By organizing Social responsible Campaigns. </li></ul>
  • 9. MARKETING & PROMOTION <ul><li>Television commercials. </li></ul><ul><li>Radio broadcast. </li></ul><ul><li>Web site promotions </li></ul><ul><li>By sponsoring events like </li></ul><ul><li>English Premier League </li></ul><ul><li>British basketball league. </li></ul><ul><li>Major league soccers. </li></ul>
  • 10. CHANNEL STRATEGY <ul><li>Because of mass consumers there are thousands of retailers so Budweiser is sold from Producer to Retailer and then to Consumers . </li></ul>
  • 11. Owned by group Modelo of mexican city. Established in year 1925 Top #4 in world market. Target group: youngsters(party beer) Market: in >120 countries of North-America, Latin America, Europe, Africa,middle east,and Asia. CORONA EXTRA &quot; EXPERIENCE THE EXTRAORDINARY”
  • 12. <ul><li>Distributers and importers around 200 across the globe. </li></ul><ul><li>Official brand of ATP world tour of tennis. </li></ul><ul><li>Packaging in – 4*330ml with cost of $31.25 </li></ul>
  • 13. CARLSBERG BEER <ul><li>DANISH(DENMARK) BREWING COMPANY FOUNDED IN 1847 BY J.C.JACOBSEN </li></ul><ul><li># 4 TH LARGEST BREWING GROUP IN THE WORLD. </li></ul><ul><li>MARKET: EUROPE, NORTH AND LATIN AMERICA, ASIA PACIFIC. </li></ul><ul><li>BRANDS CATEGORIES >500. </li></ul><ul><li>CALSBERG PREMIUM AND PILSNER ARE FAMOUS LAGER. </li></ul>
  • 14. <ul><li>PRICE: 6 UNITS PACK (330ML EACH): $15. </li></ul><ul><li>PROMOTION STRATEGY: </li></ul><ul><li>OFFICIAL SPONSOR – </li></ul><ul><li>LIVERPOOL FOOTBALL CLUB. </li></ul><ul><li>SPONSERED EURO 2008. </li></ul>
  • 15.  
  • 16. INTRODUCTION <ul><li>William & Ralph Foster: 1887 </li></ul><ul><li>Headquarters: Melbourne, Australia. </li></ul><ul><li>Largest selling Australian beer. </li></ul><ul><li>Also deliver: Wine, Spirits & Ciders. </li></ul><ul><li>Over 150 brands. </li></ul><ul><li>Available in more than 150 countries. </li></ul>
  • 17. SUB BRANDS <ul><li>FOSTERS LAGER: </li></ul><ul><li>-Bright, Golden colour. </li></ul><ul><li>-Light malt aroma: a moderate aroma with full malty character. </li></ul><ul><li>-Clean hops finish: 5% alcohol by volume. </li></ul><ul><li>Available in 25.4 oz (28 gm) oil can; 12 oz bottles; 12 oz cans. </li></ul>
  • 18. <ul><li>FOSTERS PREMIUM ALE </li></ul><ul><li>-Brilliant copper colour. </li></ul><ul><li>-Caramel & Fruit aroma: slightly sweet character. </li></ul><ul><li>-Smooth caramel finish: 5.5% alcohol by volume. </li></ul><ul><li>Available in 25.4 oz oil can. </li></ul>
  • 19. PROMOTION <ul><li>Ad: “STOP USING YOUR TEETH” buy a Fosters lager 12-pack & get a free bottle opener. </li></ul><ul><li>They also sponsors: </li></ul><ul><li>AFL(Australian Football League) </li></ul><ul><li>NRL(National Rugby League) </li></ul><ul><li>Horse Racing </li></ul><ul><li>Australian cricket </li></ul><ul><li>Financial support to non-profit organisations. </li></ul>
  • 20.  
  • 21. INTRODUCTION <ul><li>Founded by Thomas Carling in London, 1840. </li></ul><ul><li>William & John Carling later took over the company. </li></ul>
  • 22. RECORD SALES <ul><li>1999: Sales of 1 billion pints (568 ml) </li></ul><ul><li>2007: 2.3 billion pints in UK & 6 billion worldwide. </li></ul><ul><li>2009: 4.1 billion pints in UK & 11.6 billion pints worldwide. </li></ul><ul><li>2010: 17.6 billion pints worldwide. </li></ul>
  • 23. INDUSTRY POSITION <ul><li>1949: 62 nd </li></ul><ul><li>1950: 49 th </li></ul><ul><li>1951: 34 th </li></ul><ul><li>1952: 20 th </li></ul><ul><li>1953: 19 th </li></ul><ul><li>1954: 13 th </li></ul><ul><li>1955: 8 th </li></ul>
  • 24. PROMOTION <ul><li>They are the official sponsors of </li></ul><ul><li>- Scottish national football team. </li></ul><ul><li>- Football league cup. </li></ul><ul><li>From 2010-2011 they will sponsor scottish cup. </li></ul>
  • 25. THANKS By: Nitin Soi, Hemant Vyas, Amarjeet (MBA) CHITKARA UNIVERSITY

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