Worldstop5beers 100904042044-phpapp02

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  • 1. WORLDS TOP 5 BEERS
  • 2. AMERICAN BEER
  • 3.
    • Country of origin United States
    • It was manufactured by Anhouser Busch.
    • And introduced by Adolphus Busch in 1876.
    • Alcohol by volume is 5 %.
    • 30% rice in addition to hops & barley.
  • 4. TARGETED CONSUMERS
    • Its targeted market is 21 years old people
    • & people that are fun loving, care free that
    • Drink beer on occasion or daily basis .
  • 5. SUB BRANDS
    • Budweiser
    • Budweiser select
    • Budweiser select 55
    • Budweiser Ale
    • Budweiser chelada
    • Bud light.
  • 6. FEATURE Budweiser beer known for best tasting and most satisfying beer.
  • 7. PRICING STRATEGY
    • Non- pricing marketing approach.
    • Cost based pricing
    • Cost plus strategy
    • multiple unit marketing
    • By bringing price just above the competitor.
  • 8. POSITIONING STRATEGY
    • Anheuser busch did make it well known that Budweiser is “Beech Wood Aged” a process that sets apart from its competitors.
    • Known for its humorous advertising campaigns that make noise.
    • By organizing Social responsible Campaigns.
  • 9. MARKETING & PROMOTION
    • Television commercials.
    • Radio broadcast.
    • Web site promotions
    • By sponsoring events like
    • English Premier League
    • British basketball league.
    • Major league soccers.
  • 10. CHANNEL STRATEGY
    • Because of mass consumers there are thousands of retailers so Budweiser is sold from Producer to Retailer and then to Consumers .
  • 11. Owned by group Modelo of mexican city. Established in year 1925 Top #4 in world market. Target group: youngsters(party beer) Market: in >120 countries of North-America, Latin America, Europe, Africa,middle east,and Asia. CORONA EXTRA " EXPERIENCE THE EXTRAORDINARY”
  • 12.
    • Distributers and importers around 200 across the globe.
    • Official brand of ATP world tour of tennis.
    • Packaging in – 4*330ml with cost of $31.25
  • 13. CARLSBERG BEER
    • DANISH(DENMARK) BREWING COMPANY FOUNDED IN 1847 BY J.C.JACOBSEN
    • # 4 TH LARGEST BREWING GROUP IN THE WORLD.
    • MARKET: EUROPE, NORTH AND LATIN AMERICA, ASIA PACIFIC.
    • BRANDS CATEGORIES >500.
    • CALSBERG PREMIUM AND PILSNER ARE FAMOUS LAGER.
  • 14.
    • PRICE: 6 UNITS PACK (330ML EACH): $15.
    • PROMOTION STRATEGY:
    • OFFICIAL SPONSOR –
    • LIVERPOOL FOOTBALL CLUB.
    • SPONSERED EURO 2008.
  • 15.  
  • 16. INTRODUCTION
    • William & Ralph Foster: 1887
    • Headquarters: Melbourne, Australia.
    • Largest selling Australian beer.
    • Also deliver: Wine, Spirits & Ciders.
    • Over 150 brands.
    • Available in more than 150 countries.
  • 17. SUB BRANDS
    • FOSTERS LAGER:
    • -Bright, Golden colour.
    • -Light malt aroma: a moderate aroma with full malty character.
    • -Clean hops finish: 5% alcohol by volume.
    • Available in 25.4 oz (28 gm) oil can; 12 oz bottles; 12 oz cans.
  • 18.
    • FOSTERS PREMIUM ALE
    • -Brilliant copper colour.
    • -Caramel & Fruit aroma: slightly sweet character.
    • -Smooth caramel finish: 5.5% alcohol by volume.
    • Available in 25.4 oz oil can.
  • 19. PROMOTION
    • Ad: “STOP USING YOUR TEETH” buy a Fosters lager 12-pack & get a free bottle opener.
    • They also sponsors:
    • AFL(Australian Football League)
    • NRL(National Rugby League)
    • Horse Racing
    • Australian cricket
    • Financial support to non-profit organisations.
  • 20.  
  • 21. INTRODUCTION
    • Founded by Thomas Carling in London, 1840.
    • William & John Carling later took over the company.
  • 22. RECORD SALES
    • 1999: Sales of 1 billion pints (568 ml)
    • 2007: 2.3 billion pints in UK & 6 billion worldwide.
    • 2009: 4.1 billion pints in UK & 11.6 billion pints worldwide.
    • 2010: 17.6 billion pints worldwide.
  • 23. INDUSTRY POSITION
    • 1949: 62 nd
    • 1950: 49 th
    • 1951: 34 th
    • 1952: 20 th
    • 1953: 19 th
    • 1954: 13 th
    • 1955: 8 th
  • 24. PROMOTION
    • They are the official sponsors of
    • - Scottish national football team.
    • - Football league cup.
    • From 2010-2011 they will sponsor scottish cup.
  • 25. THANKS By: Nitin Soi, Hemant Vyas, Amarjeet (MBA) CHITKARA UNIVERSITY