FEATURE Budweiser beer known for best tasting and most satisfying beer.
Non- pricing marketing approach.
Cost based pricing
Cost plus strategy
multiple unit marketing
By bringing price just above the competitor.
Anheuser busch did make it well known that Budweiser is “Beech Wood Aged” a process that sets apart from its competitors.
Known for its humorous advertising campaigns that make noise.
By organizing Social responsible Campaigns.
MARKETING & PROMOTION
Web site promotions
By sponsoring events like
English Premier League
British basketball league.
Major league soccers.
Because of mass consumers there are thousands of retailers so Budweiser is sold from Producer to Retailer and then to Consumers .
Owned by group Modelo of mexican city. Established in year 1925 Top #4 in world market. Target group: youngsters(party beer) Market: in >120 countries of North-America, Latin America, Europe, Africa,middle east,and Asia. CORONA EXTRA " EXPERIENCE THE EXTRAORDINARY”
Distributers and importers around 200 across the globe.
Official brand of ATP world tour of tennis.
Packaging in – 4*330ml with cost of $31.25
DANISH(DENMARK) BREWING COMPANY FOUNDED IN 1847 BY J.C.JACOBSEN
# 4 TH LARGEST BREWING GROUP IN THE WORLD.
MARKET: EUROPE, NORTH AND LATIN AMERICA, ASIA PACIFIC.
BRANDS CATEGORIES >500.
CALSBERG PREMIUM AND PILSNER ARE FAMOUS LAGER.
PRICE: 6 UNITS PACK (330ML EACH): $15.
OFFICIAL SPONSOR –
LIVERPOOL FOOTBALL CLUB.
SPONSERED EURO 2008.
William & Ralph Foster: 1887
Headquarters: Melbourne, Australia.
Largest selling Australian beer.
Also deliver: Wine, Spirits & Ciders.
Over 150 brands.
Available in more than 150 countries.
-Bright, Golden colour.
-Light malt aroma: a moderate aroma with full malty character.
-Clean hops finish: 5% alcohol by volume.
Available in 25.4 oz (28 gm) oil can; 12 oz bottles; 12 oz cans.
FOSTERS PREMIUM ALE
-Brilliant copper colour.
-Caramel & Fruit aroma: slightly sweet character.
-Smooth caramel finish: 5.5% alcohol by volume.
Available in 25.4 oz oil can.
Ad: “STOP USING YOUR TEETH” buy a Fosters lager 12-pack & get a free bottle opener.
They also sponsors:
AFL(Australian Football League)
NRL(National Rugby League)
Financial support to non-profit organisations.
Founded by Thomas Carling in London, 1840.
William & John Carling later took over the company.
1999: Sales of 1 billion pints (568 ml)
2007: 2.3 billion pints in UK & 6 billion worldwide.
2009: 4.1 billion pints in UK & 11.6 billion pints worldwide.
2010: 17.6 billion pints worldwide.
1949: 62 nd
1950: 49 th
1951: 34 th
1952: 20 th
1953: 19 th
1954: 13 th
1955: 8 th
They are the official sponsors of
- Scottish national football team.
- Football league cup.
From 2010-2011 they will sponsor scottish cup.
THANKS By: Nitin Soi, Hemant Vyas, Amarjeet (MBA) CHITKARA UNIVERSITY