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Campbell soup co,
 

Campbell soup co,

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    Campbell soup co, Campbell soup co, Presentation Transcript

    • CAMPBELL SOUP CO.
    • History
      • Abram Anderson and Joseph Campbell founded the Campbell Soup Company as a
      • canning and preserving business in 1869 in New Jersey, US.
      • Campbell was a nationally recognized brand by 1902. The company acquired Franco-
      • American Food Company in 1915, and changed its name to the Campbell Soup
      • Company in 1921
    • What business are we in?
      • Campbell soup is manufacturer and marketer of high quality meal and simple meals, including soup and sauces, backed snacks and healthy beverages. Its products are sold in 120 companies all over the world .
    • Campbell’s brands in north america
    • Canbpell’s brands in greater europe
    • Campbell’s brands in asia pecific
    • Revenue and global market share
      •   US$ 7.59 Billion ( FY 2009 )
      • It is the largest producer of soup in the world. It has a 60% market share in the 4 billion dollar soup market.
      • In 2003
      • The US, Campbells’s largest geographical market, accounted for 67% of overall sales
      • Sales in Europe, accounted for 14.2% of total sale.
      • Sales in Australia and Asia Pacific- 11.5% of overall sale.
      • Sales in other countries- 7.3% of overall sales.
    • Global competitors
    • North America
      • Generel mills.
      • H. J. Heinz Company
      • Kraft Foods
      • ConAgra Foods
      • Smithfield Foods
    • Generel mills
      • Headquarters in Golden Valley, Minnesota ,USA
      • Revenue : US$ 14.7 Billion ( FY 2009 )
      • website: www.generalmills.com
      • International market share : 18%
    • Brands of generel mills
      • Baking products
      • Cereals
      • Pastries
      • Fruit
      • Ice- cream
      • Meals
      • Pasta
      • Pizza
      • Snacks
      • Soup
      • Yoghurts
    • Generel mills soup
      • Progresso soup
      • Muir glen soup.
    • Positioning strategy
      • Digital media
      • News paper subscriptions
      • Websites
      • Social networking sites: Facebook
      • Store sampling programmes .
    • Kraft foods
      • Head quarters: Northfield ilinois
      • Revenue : us $40.4 Bn(FY 2009)
      • Websites: www.kraftfoodscompany.com
      • International market share(sales) : 41.4%
    • Brands of kraft foods
      • Krafts dinner
      • Oscar mayer
      • Philadelphia
      • Maxwell house
      • Jacobs
      • Nabisco
    • Philadelphia
      • Cream cheese  (also called  soft cheese ) is a sweet, soft, mild-tasting, white  cheese , defined by the  US Department of Agriculture  as containing at least 33%  milkfat  (as marketed) with a  moisture  content of not more than 55%, and a  pH  range of 4.4 to 4.9.
    • Promotion strategy
      • Free Nabisco cookings are on us .
      • Join facebook fan page nad get the oppurtunity to get package of cookies every Monday.
      • Score high in games and get the chance to get pack of biscuits for free.
    • South America
      • Garoto Arisco
      • Sadia
      • Arcor .
    • Garoto
      • Industry : food processing
      • Founded : 1929
      • Head Quarters : Vila Velha, Espririto Santo, Brazil.
      • Products : Confectionary
      • Website : www.garoto.com.br
    • Brands
      • Banbons
      • Caixa de banbons
      • Tablets and Batons .
    • Postioning strategy
      • Institutional projects
      • Social projects
      • Sports sponsership
      • Event boy ten miles .
    • Europe
      • Bakkavör
      • C&C Group plc
      • Nestlé
      • Ferrero SpA
      • Parmalat
      • Danone
      • Industry : Food processing
      • Headquarters : Vevey, Switzerland
      • Founder : Henri Nestle
      • Revenue : CHF 107.5Bn (2009)
      • Website : www.nestle.com
    • Brands categories
      • Milk products and categories.
      • Beverages
      • Prepared dishes and cooking aids.
      • Chocolates and confectionery.
    • Some major brands
    • Positioning strategy
      • Television advertisement
      • Web page
      • Weekly newspapers and magazines
      • Promotional themes
      • Free sampling
      • Door to selling
      • Prizes
    • japan
      • Ajinomoto
      • Toyo Suisan
      • Nissin Foods
      • Ezaki Glico
      • Morinaga
      • Meiji Seika
      • Kikkoman
    • singapour
      • Bee Cheng Hiang
      • BreadTalk
      • Yeo Hiap Seng
    • South korea
      • Gyeonggi Snack Company
      • Lotte Confectionery
    • australia
      • Sanitarium
    • turkey
      • Efes Beverage Group
      • Tekel Birası
      • Ülker
    • india
      • Amul
      • Britannia Industries
      • Dabur
      • Haldiram's
      • Marico
      • Heritage Foods
      • Hindustan Unilever
      • Parle Agro
    • Amul
      • Industry : Dairy
      • Founded : 1946
      • Headquarters : India
      • Revenue : $1.33Bn (2008-2009)
      • Website : www.amul.com
    • Brands(categories)
      • Bread spreads
      • Milk drinks
      • Powder milk
      • Fresh milk
      • Cheese
      • For Cooking
      • Desserts
      • Health drinks
    • Some major brands
    • Positioning strategy
      • Variety of media advertisements
      • Billibord campaign
      • Facebook
      • Amul food festival
      • Chef of India contest
      • Amul maharani contest
      • Slogan likho or disneyland dekho contest.
    • Newzeland
      • Anchor foods.
      • Griffin's Foods
      • McCashins Brewery
      • Monteith's
      • Speight's
      • Whitestone cheese
      • Wigram Beer
    • ANCHOR FOODS
      • Industry : Dairy
      • Founded : 1886
      • Headquarters : Auckland( New- Zealand)
      • Website : www.anchor.co.nz
      • Anchor is a brand of dairy products that was founded in New- Zealand in 1886 & is one of the key brand owned by New-Zealand based international exporter Fonterra co-operative group.
    • Brands categories
      • Fresh milk
      • Fresh cream
      • Milk powder
      • UHT milks creams
    •  
    • thanks
      • By :
      • Nitin Soi
      • MHS1007015