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TCS of Canada - India - Digital Media

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TCS of Canada - India - Digital Media

TCS of Canada - India - Digital Media


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  • 1. The Canadian Trade Commissioner Service July 2012 Contact: india.commerce@international.gc.ca India NewsWatch: Digital Media Sector India NewsWatch is a package of news articles compiled by the Canadian Trade Commissioner Service (TCS) to help Canadian businesses stay on top of new developments. Look for TCS Insights in blue. Disclaimer: India NewsWatch is a compilation of articles from various media, packaged for the convenience of TCS clients. As such, the opinions and information in the included articles do not reflect the views of the Canadian Trade Commissioner Service (TCS) or the Government of Canada. Users should be aware that information from media and other sources may not be subject to the Official Languages Act and may be available only in the language(s) in which it was originally written. DIGITAL MEDIAYbrant to buy three internet brands for $175 mnBusiness Standard, May 11, 2012 This is the eighth acquisition for Ybrant in the last eight years and its second successful foray into acquiringYbrant Digital, a Hyderabad-based provider of digital premium destination sites.marketing solutions, will be acquiring the three internetbrands of Experian Interactive Media (EIM), which is TCS Insights: With an increase in the subscriber basecurrently one of the top five internet advertisers in the US, for broadband and internet connections in India over thefor a consideration of $175 million (approximately Rs 930 last years, there is lot of new ventures and acquisitionscrore). emerging around e-commerce. This could translate to opportunities for Canadian services and technologyEIM’s three internet brands – comparison shopping companies active in this space.engine PriceGrabber.com that powers Yahoo! and MSNShopping, free online service LowerMyBills.com thatallows consumers to compare rates on various ‘fixed cost’items such as mortgage, auto insurance and health Another Indian Tablet With An ‘Attitude’; To Take Oninsurance, and online higher education portal Aakash & UbiSlateClassUSA.com – will add a business of $283 million TechCircle, April 27, 2012(around Rs 1,500 crore), an employee strength of over300, and the entire management team, to Ybrant. The Indian Tablet market has witnessed the entry of a number of new players in the recent past and lots of them“Of the total purchase price, $100 million will be in cash, have opted to target the low-price segment with cheapwhich ICICI and Credit Suisse have already agreed to Tablet offerings. The latest to join is Telmocosanction as loan. The remaining $75 million will be Development Labs Pvt Ltd, a technology startupthrough a seller note as a short-term arrangement of two company based in Kerala’s IT hub Technopark.to three years,” Ybrant Digital’s chairman and managingdirector Suresh Reddy told mediapersons here on The company was founded by Aadith Bose and C RThursday. Nijesh and although the ideation process began a year and a half ago, the company was formally launched earlyThe deal is yet to be closed, and is subject to Ybrant this year. It is launching a new Tablet offering calledgetting listed through its merger with Hyderabad-based, ‘Attitude Daksha’ (we wonder why would anyone name apublicly-listed IT implementation and outsourcing services Tablet that), sporting a price tag of Rs 5,399. This will beprovider LGS Global Limited, which it acquired in August officially launched mid-next month.last year. The Tablet has a 7 inch WVGA (480×800 pixelStating that the merged entity, Ybrant Digital Limited, is resolution) multi-touch capacitive touchscreen displaylikely to be traded shortly on the Bombay Stock Exchange and runs on the Android 4.0 (Ice Cream Sandwich)and the Madras Stock Exchange, Reddy said the listed operating system. It is powered by a 1.2 GHz ARMcompany would go in for instruments like qualified Cortex A8 processor (with ARM Mali 400MHz GPU) andinstitutional placement (QIP) and foreign currency has 512MB of RAM. The internal memory of the device isconvertible bonds (FCCBs) later this year to clear the 4GB which can be expanded an additional 32GB with abank loans. “Plans are in place to go for an overseas microSD card.listing ... at a later point,” he said.
  • 2. The Canadian Trade Commissioner Service Everywhere You Do Business “People want to have fun on Facebook. If you realise this,Attitude Daksha has a 0.3 mega pixel front facing VGA your content will be geared to handle this,” he adds.camera for video calling and on the connectivity front; ithas Wi-Fi and 3G (through external USB dongle). It also Coca-Cola India finds social media a “great tool” forcomes with a mini USB port, an HDMI port and a feedback and comments. “We see a potential in ideasmicroSD card slot. The Tablet has a 3800mAh battery that go beyond mainstream channels of communication,”which the company claims will provide up to 6 hours of notes a spokesperson.battery life (with Wi-Fi). Maruti Suzuki says its experience has been veryThe dimensions of the device are 195mm x 119mm x successful with media such as Facebook. “It has worked10.1mm and its weight is 300 grams. It will be available in for us,” says Shashank Srivastava, chief marketing officerblack and white colours. of the auto major. A Nissan India spokesperson says social media campaigns contribute “in many ways”The Tablet will directly compete with DataWind’s Aakash towards brand-building, awareness generation andand UbiSlate and Wishtel’s IRA (Rs 4,000) and IRA Thing engagement generating word of mouth.(Rs 5,500), among others (more with Wishtel consideringits price). Also, while it costs more than DataWind’s According to Facebook’s website, its monthly active usersofferings and is somewhat equal to Wishtel’s offering, it at the end of March 2012 were 901 million (data for thealso offers much better (and we mean much better) months of April and May have not been indicated). Ofspecifications than all of them. this, almost 80 per cent of users were outside of the US and Canada in markets such as India, where the monthlyConsidering the specs, it can actually pose a threat to active users are 50 million.costlier Tablets like HCL ME Tab U1 (Rs 7,999), ZyncZ-990 (Rs 8,500), iBerry Auxus AX02 (Rs 9,900), Analysts say one of the likely reasons for GM to stopMercury’s mTab (Rs 9,499), Beetel Teletech’s Beetel advertising on Facebook was because the Detroit-basedMagiq II (Rs 9,799) and the recently launched Micromax auto major’s user base sits outside of the US. But evenFunbook. then advertisers insist that social media strategies have to be tailor-made to the medium. A Mahindra & MahindraThe Tablet is available for pre-order on the company’s spokesperson says, “Social media is more for engagingwebsite and will be first made available (in June, 2012) to with the consumer and establishing a bond with them.”the customers who will pre-book it. Later, by the end ofthis year it will be made available for purchase across the A brand’s social media strategy, says experts, shouldcountry. revolve around the two Cs -- conversations and communities -- for it to be effective. “If this principle isTCS Insights: Canada was featured front and centre at followed, brands will crack the social media code,” saysthe commercial launch of the UbiSlate in New Delhi on CVL Srinivas, chairman, Starcom MediaVest GroupApril 26, 2012, the Datawind tablet computer designed (India), a media agency.and invented in Canada. High Commissioner Beck wasfeatured as the keynote speaker at the launch. The TCS Insights: Multinational corporations in India areconnection between India and Canada, and the concept using all possible channels, including social media, toof “Indovation” played strongly in his remarks: bringing reach out to potential customer. Canadian companies inCanadian technology to India and finding a way to create apps development wishing to enter this market canaffordable, sustainable products to serve the needs of the explore the many opportunities in this space.population. Bharti Airtel, Axis Bank pushing m-commerceAdvertisers feel social media still relevant through no-frills mobile bankingBusiness Standard, May 18, 2012 TechCircle, May 16, 2012Notwithstanding General Motors’ decision to log out of Bharti Airtel’s wholly owned subsidiary Airtel mCommerceFacebook, where it has sensed own ads making “little Services Ltd and Axis Bank have launched the Airtelimpact”, advertisers across board from auto to fast- Money Super Account in a bid to extend banking andmoving consumer goods have given thumbs-up to social payment services to India’s unbanked population via themedia. mobile platform. IT major Infosys is the solution provider in the partnership.Companies such as Coca-Cola, Cadbury-Kraft, LG, 2Samsung, Nissan and even Indian players such as Now Airtel users can open no-frills savings accounts withMahindra & Mahindra and Maruti Suzuki say the way one Axis Bank, as these will leverage Bharti Airtel’s mobileleveraged decided the success on Facebook and such wallet (Airtel Money) and enable users to make bankingsites. They are not a means to purely advertise, says L K transactions like cash deposit, money transfer andGupta, chief marketing officer, LG Electronics India. withdrawal. Users will also earn interest on their savings
  • 3. The Canadian Trade Commissioner Service Everywhere You Do Businessaccounts. financial inclusion agenda,” said Sanjay Kapoor, CEO (India & South Asia) of Bharti Airtel.To begin with, the savings and remittance facility will beonly available in the top four remittance corridors – Delhi, Launched in Delhi-NCR and Chennai in May 2011, BhartiMumbai, Bihar and eastern UP. Initially, money can be Airtel-powered mobile wallet Airtel Money was recentlysent only from Delhi and Mumbai while Bihar and eastern rolled out in 300 cities in India.UP will have receiving facility. Later, these services wouldbe extended to other remittance corridors across the TCS Insights: Spurred on by the Government of Indiascountry. Other banking products and services like micro Financial Inclusion policy, the use of mobile paymentrecurring deposits, micro fixed deposits, small loans and technology will foster a significant change in bankingmicro-insurance products will also be available at a later services. Given the high penetration of mobilestage. connectivity in India, telco’s and e-enabled services companies are adopting mobile payment platform. There“With Axis Bank’s expertise in banking and Airtel’s is a window of opportunity for Canadian technologydistribution network spanning over 1.5 million outlets, this companies to take advantage of these evolving servicesassociation will play a transformational role in furthering in India.economic empowerment and fast-tracking India’s For more information on Digital Media Sector consult Information and Communication Technologies – Software and Services Sector Profile - India (see http://www.tradecommissioner.gc.ca/India) Want to know more? Contact the Digital Media Sector Team in India at india.commerce@international.gc.ca Disclaimer India NewsWatch is a compilation of articles from various media, packaged for the convenience of TCS clients. As such, the opinions and information in the included articles do not reflect the views of the Canadian Trade Commissioner Service (TCS) or the Government of Canada. Users should be aware that information from media and other sources may not be subject to the Official Languages Act and may be available only in the language(s) in which it was originally written. 3 3