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TCS India Bulletin   Digital Media
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TCS India Bulletin Digital Media


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TCS India Bulletin Digital Media

TCS India Bulletin Digital Media

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  • 1. Winter 2012 Contact: India Bulletin: Digital Media Read our India bulletins for up-to-date news and opportunities from one of the world’s fastest growing markets. The forecasted growth of the Indian media and entertainment market to $28 billion by 2015 will offer unparalleled opportunities to Canadian companies.Why India? What Canadian products and expertise are inThe size of the Indian media and entertainment industry demand in India?was estimated at $16.2 billion in 2011. It is forecasted to Animation and Visual Effects: The animation and visualreach $28 billion by 2015 with a compounded annual effects industry in India is expected to grow to $1.2 billion bygrowth rate of 14 percent. 2015. This presents significant partnership opportunities in content development, pre-production tasks, generatingThe entertainment industry comprising films, television and visual effects in films and advertisements and 3D broadcasts, print, digital entertainment, animation,gaming and visual effects, is one of the fastest developing Gaming: The size of the Indian gaming industry will reachsectors in India. A rise in the working population, increasing $840 million by 2015. This industry segment will see anper capita income, a favourable demographic profile (50 annual compounded growth rate of 31 per cent. Mobilepercent population is less than 25 years of age) and a gaming is the largest segment followed by the online gaminggrowing inclination of consumers to spend on leisure and in this sector.entertainment, is driving the growth in this sector. Broadcast: There are significant opportunities for supply ofIndias favourable regulatory environment and recent digital audio and video interfaces, broadcast and signalreforms are creating several opportunities in this sector. transmission solutions, hardware and software solutions forThe Government of India allows up to 100 percent foreign video content, graphics, and image investment (FDI) in the film and advertising industry,up to 100 percent in TV broadcasting (except news) and up Education: India faces a shortage of institutions that canto 26 percent in publishing of newspapers and periodical provide quality training in film, media, animation, and visualdealing with news and current affairs. effects. Opportunities exist for Canadian universities and technical colleges for academic partnerships.The Government of India increased the FDI limit for directto home (DTH) and Internet Protocol Television (IPTV) from For more information contact:49 percent to 74 percent in 2010. The Ministry of and Broadcasting is planning financialincentives for importing equipment that will speed up the What are the key recent trends andprocess of digitisation of the entire broadcasting industry. developments in this market?The Telecom Regulatory Authority has set a target of The media and entertainment (M&E) sector in India isMarch 2015 for this digitisation. undergoing a major transformation. Over the next few years, an influx of new content distribution platforms,With more than 600 television channels, 100 million growing regional markets, increase in direct-to-homehouseholds paying for television content, 70,000 subscriber base, and the eventual third-generation servicesnewspapers, 1000 films produced annually, 850 million rollout, are expected to change the dynamics of themobile phone users, and the growing availability of industry. The convergence of media and digitization hasbroadband connections with the launch of 3G and 4G raised the level of consumer expectations for wider choice,services, the media and entertainment sector in India better quality, and service personalization. In this veryprovides attractive opportunities for Canadian companies. dynamic scenario, businesses are heavily investing in new technologies to upgrade services and use of online delivery mechanisms.
  • 2. The Canadian Trade Commissioner Service Everywhere You Do Business How can I learn more?Upcoming Events In the News  "Digital gaming set to rise exponentially: Experts," The Times of India, November 12, 20111. FICCI Frames 2012Dates: March 14-16, 2012  "Mobile handset sales in India to touch 231 mn units inVenue: Mumbai 2012," Business Standard, November 23, 2011Organiser: Federation of Indian Chambers of Commerceand Industry (FICCI)  "Mobile search queries highest from India at Google,"Website: Business Standard, November 26, 2011  "Reliance Industries, Network 18 in ‘deal’," The FinancialThis is the largest media and entertainment conference and Express, January 3, 2012exhibition in Asia.  "Trends In Content Consumption On Smartphones From2. Broadcast India 2012 Google India," Techcircle January 17, 2012Dates: October 10-12, 2012  "M-payment: What Is Holding It Back In India?"Venue: Mumbai VCCIRCLE, January 23, 2012Organiser: Saicom Trade Fairs and Exhibitions PrivateLimitedWebsite: Useful LinksThe conference and exhibition will focus on broadcast Department of Information Technology -technology and infotainment. Nasscom Game Developers Conference Department of Telecommunications -Dates: November, 2012 PuneOrganiser: National Association of Software and Services Ministry of Information and Broadcasting -Companies (NASSCOM) mib.nic.inWebsite: Federation of Indian Chambers of Commerce and Industry - Note: At the time of publication all links were active. For more information on the Digital Media sector consult the Digital Media Sector Profile – India (see Want to know more? Contact the Digital Media Sector Team in India at