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Consumer The Real Brand Owners- presented at Srijan-Marketing conclave as a Pannel Expert on Consumer Behaviour
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Consumer The Real Brand Owners- presented at Srijan-Marketing conclave as a Pannel Expert on Consumer Behaviour

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Pannel presentation at IMI Delhi for "Srijan"-the marketing conclave

Pannel presentation at IMI Delhi for "Srijan"-the marketing conclave


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  • 1. Consumers: The real Brand owners Srijan 2010
  • 2. Content
    • Customer engagement framework
    • Case-lets
    • Consumer- the Creator, the destroyer
    04/15/11 Consumer: The real Brand owners
  • 3. 04/15/11 Consumer: The real Brand owners Consumer Engagement
  • 4. 04/15/11 Consumer: The real Brand owners Consumer Engagement
  • 5. 04/15/11 Consumer: The real Brand owners Consumer Engagement
  • 6. 04/15/11 Consumer: The real Brand owners Consumer Engagement
  • 7. 04/15/11 Consumer: The real Brand owners Consumer Engagement
  • 8. 04/15/11 Consumer: The real Brand owners Mumbai is the fourth largest city by population in The world with a population of nearly 19 million. HCC (Hindustan Construction Company) was awarded the contract to execute the Bandra Worli Sea Link Bridge by Maharashtra State Road Development Corporation (MSRDC). Bandra Worli Sea Link Bridge is an 8 lane cable stayed 5.6 km bridge linking Bandra and Worli. Toll plazas will control access at Khan Abdul Ghaffar Khan Road on worli end and at Love Grove Junction in the Bandra end. Bandra Worli Sea Link Bridge cuts the distance and travel time from Mahim to Worli. Toll price is expected to be around Rs.50/- per four wheelers. Bandra worli sea link project high lights: An 8-lane bridge with 2 lanes dedicated for buses. Unique bridge design and becomes landmark to Mumbai city. Modern toll plaza of 16 lanes with automated toll collection system. Estimated project cost is Rs.1600/- crores. Estimated savings in fuel cost for Vehicles: Rs. 100 Crores per annum. Although designed for a speed of 100 kmph, initially MSRDC plans to impose a 50 kmph speed limit to prevent accidents and enable motorists to get accustomed.
  • 9. Genuine concern & compassion for consumers Repeated consistency in delivery Think ahead 04/15/11 Consumer: The real Brand owners Consumer engagement
  • 10. 04/15/11 Consumer: The real Brand owners
  • 11. 04/15/11 Consumer: The real Brand owners
  • 12. 04/15/11 Consumer: The real Brand owners Consumer engagement
  • 13. 04/15/11 Consumer: The real Brand owners
  • 14. Consumer as creators 04/15/11 Consumer: The real Brand owners Consumer engagement Education system Rote learning Teacher telling Students learning? Various Learning styles Mugging up vs real learning Memory = Intelligence Real Application
  • 15. Consumer as creators 04/15/11 Consumer: The real Brand owners Over 400 schools in India Over 1,40,000 learners Over 60,000 teachers & principals International repute UAE, Singapore, Bhutan Cambridge, Harvard, IIMs, IITs, IMI, Teach for America People talk 3 years!
  • 16. 26 th July 2005
    • Mumbai came to an abrupt halt, as unprecedented heavy rains (944mm in 24 hours) stopped the rail & road traffic, silenced mobiles & landlines and tripped power lines. People were stuck at workplaces, stations, in cars.
    • Some stats:
    • 406+ human casualties
    • 52 local trains damaged
    • 4,000 taxis
    • 900 BEST buses damaged
    • 10,000 trucks and tempos grounded
  • 17. 1 st edition 2006
    • Number of copies distributed across Mumbai -2,50,000
    • The activity was endorsed by the then Mayor( Datta Dalvi) and supported by the Traffic Police
    • Radio Partner
  • 18. 04/15/11 Consumer: The real Brand owners
  • 19. 04/15/11 Consumer: The real Brand owners Consumer Engagement
  • 20. Convenience - one touch sync Vs effort 04/15/11 Consumer: The real Brand owners
  • 21. 04/15/11 Consumer: The real Brand owners Consumer engagement
  • 22. 04/15/11 Consumer: The real Brand owners Lasting Consumer Engagement Consumer Engagement

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