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All about the working model and the revenue model of the website. …

All about the working model and the revenue model of the website.
its a project of the subject Virtual Marketing.
E Commerce.

Published in Business
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  • 1. Exploring
    Presented by: NitinNair
  • 2. Contents.
    Analyzing the domain name.
    Home Page Design.
    Site Interface
    Web Enabled features
    Advertising Strategies
    Site Revenue Model
  • 3. About 160By2
    160by2 is a free SMS service supported by advertisements within the SMS message. Users of our service opt-in to carry such ads within their personal SMS.. This service is an initiative of Sms Country Networks.
  • 4. About SMSCountry
    SMS Country is among the leaders in the Application 2 Mobile - Short Messaging Service (SMS) domain. Delivers SMS to about 550 networks in over 200+ countries.
    SMS Country has been in business for the past 7 years and have over 500,000 registered online users and over 2000 enterprises using our tools and services.
    physical presence in (offices and local staff) in India, UAE, Hong Kong and Singapore.
  • 5. What is 160by2?
    A standard SMS can be up to 160 characters (World GSM Association)
    Users send FREE personal SMS up to 80 characters in length
    Advertisers append a contextual advertisement to this SMS, making up the rest of the 80 characters
    How is life? Are we meeting this weekend? – 160by2
    McDonalds now delivers - Dial 66000222. Quote offer code E142
    Users SMS
    Personal, non intrusive, targeted mobile advertising is ranked amongst top 75 websites & top 7 WAPsites in India
    160by2 reaches about 13 million unique mobile phones in a month
    Contextual Advertisement
  • 6. How it works
  • 7. Analyzing the domain name
    Why the name ?
    160by2 means people can send free SMS up to 80 characters and the rest 80 characters belong to the advertisers.
  • 8. Analyzing the domain name
    Third in Google Search.
  • 9. Second in
  • 10. Trend flow V/s
  • 11. Results got from using Google trends application.
  • 12.
  • 13. Home Page Design
    Website includes text, images, sounds and other content, and is be interactive.
    It also uses flash players for advertisements on the site itself.
    It’s a user friendly site where each member has to register themselves and enjoy free messages up to 1000 message per day.
  • 14. Site Interface
    Free messages.
    Public Posts (Blogs).
    Data Storage option (Contacts can be saved)
  • 15. Web Enabled Facilities.
    Catalog on Messages.
    Payments Gateway.
    Create Ads.
  • 16. SMSCountry-Bulk Messaging Tools
    Tool-1: MS Excel Plug-in
    • Seamlessly integrates with MS Excel
    • 17. Allows highly customized bulk messaging
    • 18. Extremely user-friendly interface
    • 19. Robust features & functionality
    • 20. Send sms from any excel sheet
    As seen in the image, the underlined text is
    personalized for each individual recipient.
    Web Interface (Compose)
    • Simple interface and use
    • 21. Allows for language (Unicode) & Flash SMS
    • 22. Added Phonebook feature
    Available on MS Office Marketplace
  • 23. SMSCountry-Bulk Messaging Tools
    Tool-2:API (Application Programming Interface)
    • Wide array of API Tools
    • 24. HTTP API
    • 25. Web Service API
    • 26. XML API
    • 27. Com Object API etc.
    • 28. Direct Connectivity to SMSCountry Core Messaging Platform
    • 29. Seamless messaging platform
    • 30. Reliable and efficient technology and infrastructure
    • 31. Complete back-end support
    • 32. Supports many language sms
  • SMSCountry-Bulk Messaging Tools
    Tool-3: Two Way SMS
    • SMSCountry offers you a Two Way Messaging platform which allows you to receive SMS, besides sending SMS.
    • 33. There are 3 packages for this-
    Short code- (E.g. 56363)
    Long code/Gateway no.- (i.e. +919848356765)
    Dedicated no.- (i.e. Your own no.)
  • 34. SMSCountry – Value Added Features
    • Delivery Reports
    • 35. Download Instant Delivery Reports for Better Monitoring.
    • 36. Phone Book
    • 37. Direct Upload the Excel Sheet to your phone book
    • 38. Inbox
    • 39. Receive SMS option in the Inbox
    • 40. SMS2Email
    • 41. Send SMS that’s delivered as an Email
    • 42. Mobile2many
    • 43. Send SMS from your phone to your SMSCountry contact list
    • 44. Email Alert On SMS. 
  • Adds Creating.
  • 45.
  • 46. Identifying the Intermediaries
    There not such intermediaries in the website but for financial related there are the following options.
    The site is linked up with various websites also like Google ads.
  • 47. Online Methods
    Credit Card via On-line Payment Gateway (Paypal and CCAvenue). We accept all major credit cards like Visa, Master Card, American Express, Diners Club etc.
    Debit Card via On-line Payment Gateway (CCAvenue). We process direct debit from all major banks in India like Citibank, ICICI Bank, HDFC Bank, Kotak Mahindra Bank, UTI Bank, Punjab National Bank, Centurion Bank, IndusInd Bank, IDBI Bank, Federal Bank, Oriental Bank of Commerce etc.
    Pre-Paid 3rd Party Cash/Scratch Cards (ITZ Cash Cards) available at leading retail outlets (specific to India).
    Offline Methods : Cheque / Demand Draft / Money Order / Cash Deposit.
    WIRE TRANSFER (From International Destinations To India)
  • 48. Site Revenue Model
    Two revenue streams to focus on: enterprise business – and retail business – Both these revenue streams are poised for explosive growth and demand management, technical and other resources.
    B2B & B2C
    Pay per Click & Pay per Transaction.
  • 49. Pricing Module
    No of Sms Price Per Sms Recharge Pack
    5000 0.15 INR 750 INR
    10000 0.14 INR 1400 INR
    25000 0.13 INR 3250 INR
    50000 0.12 INR 6000 INR
    75000 0.11 INR 8250 INR
    100000 0.1 INR 10000 INR
    250000 0.09 INR 22500 INR
    500000 0.08 INR 40000 INR
    750000 0.07 INR 52500 INR
    1000000 0.06 INR 60000 INR
    Note: Service tax of 10.3% is applicable
    Your recharge is valid for a period of One Month from the date of last recharge.
  • 50. Links
  • 51.
  • 52. Thank You…