Enterprise Collaboration - 1

Nitin Kohli Enterprise Collaboration Vision Nitin Kohli

AGENDA Nitin Kohli • Basics • Vision: The What? • Process: The HOW? • Tools • Privacy and Security • Other Considerations • Other Examples

Basics Nitin Kohli Your Employees: Your Customers: • Are you giving your internal customers • Are your competitors building better (employees) the right tools to develop relationships with customers than relationships with your customers? you? • How fast can your employees respond to • Do your customers trust you? D t t t ? feedback / complaints by your customers? • Since when did customers trust their • Your employees are your frontline or perceptions of you more than your internal customers, how are you helping internal customers how are you helping competence? p them do their job? • Is it harder to sell a product to your customers even when it’s a “win‐win” situation for both parties?

Basics Nitin Kohli The Golden Rule Community and What do Employees Trust and Employee care about?? Loyalty for Satisfaction Employer Visibility + Credibility = Profitability Collaboration, What do Customers Trust and Trust and Community and care about?? Competence Customer care

Basics Nitin Kohli Why is Credibility and Visibility so important?? • Maslow’s Hierarchy of Needs (Abraham Maslow, 1943) •S i lB l Social Belonging includes links with social environments such as community, co‐ i i l d li k ith i l i t h it workers, who you work with and satisfaction. • Community Belonging represents access to resources including adequate income, Community Belonging represents access to resources including adequate income, employment, educational and recreational programs, and community activities. • If Social and Community Belonging are done right, “ego‐status” can be boosted too. Build Trust Be Visible What does that mean for us? Share With Build Your Relationships Community

VISION Nitin Kohli Relationships are the Focus Platforms are just the means

VISION Nitin Kohli What is Collaborative Enterprise Framework ? • Interaction between people i b l • Distributed communications • Real Time • Access to resources • Productivity goals • Structure

VISION Nitin Kohli Be Personal and Build trust through Be Personal and Build trust through giving consistent value This is where that “face” meets the current and potential customers personally and in a more personal social media environment leading to more personal relationships and gets feedback. more personal relationships and gets feedback

Vision Nitin Kohli Be Personal and Build trust through giving consistent value Behind the firewall, through applications such as Yammer Behind the firewall through applications such as Yammer

VISION Nitin Kohli Create Win Win Situations for the company and its clients Create Win‐Win Situations for the company and its clients •Once the homework is done in building trust and relationships •Client are more prone to discussing solutions which are in interest of both parties •More $$ in the bottom line + You create evangelists for your product and company

Enterprise Collaboration - 1

by Nitin Kohli on Apr 04, 2010

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Enterprise Collaboration - 1 — Presentation Transcript