Haldirams digital marketing strategy

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  • http://www.youtube.com/watch?v=Dp9Wwz96Q3I

Transcript

  • 1. By-
    Nitin Jain
    MICA-EDC
    +91-8000257332
  • 2. Haldiram’s: The Company
    Founded in 1937 in Bikaner
    Has grown from a small sweet shop to International Food chain store
    Large Number of variants
    In India present in more than 50 cities
    Global presence in 30 countries
    4 million dollar brand today
  • 3. Using Digital Media
  • 4. HALDIRAMS ONLINE WORLD
    ONLINE ORDERING OF SWEETS ACCORDING TO THE SPECIFIC AREAS.
    TIE UP WITH CORPORATES AND ONLINE VIRAL CAMPAIGN.
    SURPISE PROMOTIONS
  • 5. HALDIRAMS Mobile WORLD
    Focus on Mobile based marketing
    Mobile applications installed on customer’s mobile
    Order from anywhere
    Affiliate Marketing
    Corporate tie-ups
  • 6. Promotions
    Online Widgets
    Websites where indian festival gifts are sold- Diwali,Rakhi, Eid etc.
    Tie-up with Website Archies, Hallmark etc.
    Ads behind on E-card sites etc
    A Press Release
    Competition of making sweets, and Namkeen
    Forums for discussing recipes
  • 7. INCREASE FOOT FALL
    CUSTOMIZE THE SWEET BOX
    LET CUSTOMER CHOOSE EVERYTHING FROM COLOUR TO SWEETS EVERYHTHING.
    ENHANCE VISUAL APPEAL
  • 8. FOOT FALL (CONTD)
    ONLINE COUPONS FOR NEXT PURCHASE
    Ordering from Mobile
    Free Home Delivery
    COMPETITIONS RELATED TO PRODUCTS OF HALDIRAMS
    LOCATION BASED GPS SERVICES
  • 9. Thank You!