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Haldirams digital marketing strategy
Haldirams digital marketing strategy
Haldirams digital marketing strategy
Haldirams digital marketing strategy
Haldirams digital marketing strategy
Haldirams digital marketing strategy
Haldirams digital marketing strategy
Haldirams digital marketing strategy
Haldirams digital marketing strategy
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Haldirams digital marketing strategy

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  • http://www.youtube.com/watch?v=Dp9Wwz96Q3I
  • Transcript

    • 1. By-
      Nitin Jain
      MICA-EDC
      +91-8000257332
    • 2. Haldiram’s: The Company
      Founded in 1937 in Bikaner
      Has grown from a small sweet shop to International Food chain store
      Large Number of variants
      In India present in more than 50 cities
      Global presence in 30 countries
      4 million dollar brand today
    • 3. Using Digital Media
    • 4. HALDIRAMS ONLINE WORLD
      ONLINE ORDERING OF SWEETS ACCORDING TO THE SPECIFIC AREAS.
      TIE UP WITH CORPORATES AND ONLINE VIRAL CAMPAIGN.
      SURPISE PROMOTIONS
    • 5. HALDIRAMS Mobile WORLD
      Focus on Mobile based marketing
      Mobile applications installed on customer’s mobile
      Order from anywhere
      Affiliate Marketing
      Corporate tie-ups
    • 6. Promotions
      Online Widgets
      Websites where indian festival gifts are sold- Diwali,Rakhi, Eid etc.
      Tie-up with Website Archies, Hallmark etc.
      Ads behind on E-card sites etc
      A Press Release
      Competition of making sweets, and Namkeen
      Forums for discussing recipes
    • 7. INCREASE FOOT FALL
      CUSTOMIZE THE SWEET BOX
      LET CUSTOMER CHOOSE EVERYTHING FROM COLOUR TO SWEETS EVERYHTHING.
      ENHANCE VISUAL APPEAL
    • 8. FOOT FALL (CONTD)
      ONLINE COUPONS FOR NEXT PURCHASE
      Ordering from Mobile
      Free Home Delivery
      COMPETITIONS RELATED TO PRODUCTS OF HALDIRAMS
      LOCATION BASED GPS SERVICES
    • 9. Thank You!

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