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Haldirams digital marketing strategy

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  • http://www.youtube.com/watch?v=Dp9Wwz96Q3I
  • Transcript

    • 1. By-
      Nitin Jain
      MICA-EDC
      +91-8000257332
    • 2. Haldiram’s: The Company
      Founded in 1937 in Bikaner
      Has grown from a small sweet shop to International Food chain store
      Large Number of variants
      In India present in more than 50 cities
      Global presence in 30 countries
      4 million dollar brand today
    • 3. Using Digital Media
    • 4. HALDIRAMS ONLINE WORLD
      ONLINE ORDERING OF SWEETS ACCORDING TO THE SPECIFIC AREAS.
      TIE UP WITH CORPORATES AND ONLINE VIRAL CAMPAIGN.
      SURPISE PROMOTIONS
    • 5. HALDIRAMS Mobile WORLD
      Focus on Mobile based marketing
      Mobile applications installed on customer’s mobile
      Order from anywhere
      Affiliate Marketing
      Corporate tie-ups
    • 6. Promotions
      Online Widgets
      Websites where indian festival gifts are sold- Diwali,Rakhi, Eid etc.
      Tie-up with Website Archies, Hallmark etc.
      Ads behind on E-card sites etc
      A Press Release
      Competition of making sweets, and Namkeen
      Forums for discussing recipes
    • 7. INCREASE FOOT FALL
      CUSTOMIZE THE SWEET BOX
      LET CUSTOMER CHOOSE EVERYTHING FROM COLOUR TO SWEETS EVERYHTHING.
      ENHANCE VISUAL APPEAL
    • 8. FOOT FALL (CONTD)
      ONLINE COUPONS FOR NEXT PURCHASE
      Ordering from Mobile
      Free Home Delivery
      COMPETITIONS RELATED TO PRODUCTS OF HALDIRAMS
      LOCATION BASED GPS SERVICES
    • 9. Thank You!