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Haldiram’s: The Company Founded in 1937 in Bikaner Has grown from a small sweet shop to International Food chain store Large Number of variants In India present in more than 50 cities Global presence in 30 countries 4 million dollar brand today
HALDIRAMS ONLINE WORLD ONLINE ORDERING OF SWEETS ACCORDING TO THE SPECIFIC AREAS. TIE UP WITH CORPORATES AND ONLINE VIRAL CAMPAIGN. SURPISE PROMOTIONS
HALDIRAMS Mobile WORLD Focus on Mobile based marketing Mobile applications installed on customer’s mobile Order from anywhere Affiliate Marketing Corporate tie-ups
Promotions Online Widgets Websites where indian festival gifts are sold- Diwali,Rakhi, Eid etc. Tie-up with Website Archies, Hallmark etc. Ads behind on E-card sites etc A Press Release Competition of making sweets, and Namkeen Forums for discussing recipes
INCREASE FOOT FALL CUSTOMIZE THE SWEET BOX LET CUSTOMER CHOOSE EVERYTHING FROM COLOUR TO SWEETS EVERYHTHING. ENHANCE VISUAL APPEAL
FOOT FALL (CONTD) ONLINE COUPONS FOR NEXT PURCHASE Ordering from Mobile Free Home Delivery COMPETITIONS RELATED TO PRODUCTS OF HALDIRAMS LOCATION BASED GPS SERVICES