THE SCIENCE OF

INTRANET
ENGAGEMENT
??????????????
INTRANET

ENGAGEMENT

HOW?

WHY?

WHAT?
r
e
l
l
i
K
IDEA...

Better collaboration
More productivity
Bye-bye silos
Greater innovation
Faster time-to-market
Endless...
Meanwhile, back on

planet
earth...

The marketing department
appears to be blowing off
the intranet.
And the sun doesn’t ...
hello...?
Damn! It’s dark in here.
THE TECHNOLOGY MUST

SUCK!
SUCKNESS

Dude,
Your digits, like,
totally suck.
Are you feeling me?
Seriously,
I’m thinking yo...
ENGAGE
MENT
ISSUE?

Or it is possible we have an
What if we could

MEASURE
ENGAGEMENT?
No, seriously. What if we had a

3D ENGAGEMENT

FORMULA?
The 3 dimensions of

engagement

INTEREST
INTERACTION
ADVOCACY
The first dimension:

INTEREST
How to get users to
GET & STAY ONBOARD.
Measure interest
Number of users
How often they visit
Why users might be

UNINTERESTED.
Don’t know about the intranet
There’s nothing in it for them
There’s nothing new there
3 ways to increase

INTEREST.
1. Market the intranet and
make it more visible
2. Highlight its value
3. Keep users updated
The second dimension:

INTERACTION
Convert interest into

INTERACTION.
Measure the passive majority
Time spent
Pages visited
Most people will be passive visi...
Stimulate the

ACTIVE MINORITY.
Get 20:20 visibility
into interaction
Likes, comments,
new posts and ratings
Going up or d...
4 ways to increase

INTERACTION.
1. Develop a content strategy
and activation calendar
2. Run promotions
3. Respond to con...
The third dimension:

ADVOCACY
Make your people

ADVOCATES
Assess advocacy
How people engage others
Create a scoring system
3 sources for greater

ADVOCACY.

1. Apply all the steps suggested to this point
2. Increase the WOW factor of your UX and...
Understand the
3 dimensions of

engagement:
INTEREST
INTERACTION
ADVOCACY
Learn more now...
Expand the value of your intranet.

FREEEBOOK.

<<< Download this thing.
>>>>>>>>>>>>>>>>
TAKE THE NEXT STEP WITH A

3D ENGAGEMENT

CLINIC.

Discover your challenges
and get an

action plan.
CLIC...
Who are you

DEALING
WITH HERE?

Some of the world’s top brands
rely on SmallWorlders to develop
technologies to create a ...
hey...

Wasn’t that enlightening?

kevin@smallworlders.com
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3dengagementformula 140127035302-phpapp01

  1. 1. THE SCIENCE OF INTRANET ENGAGEMENT
  2. 2. ?????????????? INTRANET ENGAGEMENT HOW? WHY? WHAT?
  3. 3. r e l l i K IDEA... Better collaboration More productivity Bye-bye silos Greater innovation Faster time-to-market Endless sunshine
  4. 4. Meanwhile, back on planet earth... The marketing department appears to be blowing off the intranet. And the sun doesn’t always shine.
  5. 5. hello...? Damn! It’s dark in here.
  6. 6. THE TECHNOLOGY MUST SUCK! SUCKNESS Dude, Your digits, like, totally suck. Are you feeling me? Seriously, I’m thinking you byte man. SUCKITUDE SUCK CITY SUPER SUCKAGE SUCKWADS
  7. 7. ENGAGE MENT ISSUE? Or it is possible we have an
  8. 8. What if we could MEASURE ENGAGEMENT?
  9. 9. No, seriously. What if we had a 3D ENGAGEMENT FORMULA?
  10. 10. The 3 dimensions of engagement INTEREST INTERACTION ADVOCACY
  11. 11. The first dimension: INTEREST
  12. 12. How to get users to GET & STAY ONBOARD. Measure interest Number of users How often they visit
  13. 13. Why users might be UNINTERESTED. Don’t know about the intranet There’s nothing in it for them There’s nothing new there
  14. 14. 3 ways to increase INTEREST. 1. Market the intranet and make it more visible 2. Highlight its value 3. Keep users updated
  15. 15. The second dimension: INTERACTION
  16. 16. Convert interest into INTERACTION. Measure the passive majority Time spent Pages visited Most people will be passive visitors.
  17. 17. Stimulate the ACTIVE MINORITY. Get 20:20 visibility into interaction Likes, comments, new posts and ratings Going up or down?
  18. 18. 4 ways to increase INTERACTION. 1. Develop a content strategy and activation calendar 2. Run promotions 3. Respond to contributors 4. Conduct user testing
  19. 19. The third dimension: ADVOCACY
  20. 20. Make your people ADVOCATES Assess advocacy How people engage others Create a scoring system
  21. 21. 3 sources for greater ADVOCACY. 1. Apply all the steps suggested to this point 2. Increase the WOW factor of your UX and content 3. Highlight active users and advocates
  22. 22. Understand the 3 dimensions of engagement: INTEREST INTERACTION ADVOCACY Learn more now...
  23. 23. Expand the value of your intranet. FREEEBOOK. <<< Download this thing.
  24. 24. >>>>>>>>>>>>>>>> TAKE THE NEXT STEP WITH A 3D ENGAGEMENT CLINIC. Discover your challenges and get an action plan. CLICK HERE >
  25. 25. Who are you DEALING WITH HERE? Some of the world’s top brands rely on SmallWorlders to develop technologies to create a more collaborative, productive and fun workplace. We put people first, technology second. Visit www.smallworlders.com Get the complete picture... Download the free eBook >>>
  26. 26. hey... Wasn’t that enlightening? kevin@smallworlders.com

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